On Xiaohongshu, where content is king, being able to continuously produce high-quality content is the key to the account's continued increase in followers and monetization. However, in this process, operators may encounter these problems: it is difficult to find creative materials, it is difficult to explore industry hotspots, and it is difficult to track the effects of works...

Regarding these pain points, we want to say that you can find solutions in Xinhong, making the content operation of Xiaohongshu no longer difficult.

01It’s hard to find creative materials

No inspiration for content? Want to learn from excellent cases but can’t find them anywhere?

The "Best-selling Notes Ranking" has been collected for you! It collects popular notes on Xiaohongshu with a surge in interactions and low followers but high interactions, providing millions of creative inspirations. Bloggers can harvest massive amounts of materials as long as they find the right vertical field.

▲ New Red - Hot Content - Ranking of Hot Notes

In particular, the "Low-Fan Hot-Selling Ranking" selects high-quality notes whose fans are less than 5,000 and the number of likes is more than 500. This means that such works are usually posted by amateur bloggers, and there is a high probability that they will obtain system-recommended traffic and become hot-sellable, which is very worthy of reference and replication.

The reproduction mentioned here refers to disassembling the popular products, learning their content framework, studying the characteristics of the titles and covers, and then flexibly applying them to your own works.

Taking the beauty and personal care category as an example, the TOP1 hit was released by @喜十五, which has only 4527 followers. After observation: the content of the note is about popular nail art, the cover clearly states the theme and is good-looking, and the title stimulates user interest through keywords such as autumn and winter limited. After the note was released, the number of likes increased by 899.8% compared to the average level. Accounts of the same type can learn his tips.

▲ New Red-Note Details

The ranking of popular notes covers more than 20 categories of popular cases. If you want to find more precise vertical works, "Note Search" provides more than 100 refined classifications, as well as multiple advanced filtering conditions such as author attributes, and supports download and export to help you find more analyzable cases.

▲ Xinhong-Hot Content-Note Search

02It is difficult to explore industry hot spots

Slow to follow hot spots? Do you often miss out on popular opportunities?

"Hot Topics" collects the hotly discussed content on the platform and is updated daily to help you keep abreast of current hot events and explore opportunities to break out of the circle.

▲ Xinhong-Hot Content-Hot Topics

For example, the game "Harry Potter: Magic Awakening", which has been a best-seller for five consecutive days, ranked fourth on the daily list on September 14. The number of topic views in the past seven days has reached 15.2 million, with 13,800 people participating in it. Creators can follow up in a timely manner and publish notes related to the topic. Contents like game guides, hand-drawn game avatars, and crystal recommendations representing each academy are quite popular, with the highest number of likes approaching 30,000.

▲ New Red - Topic Details

Accurate hot search terms can also provide insights into industry hotspots and are an important method of attracting traffic. The "Hot Search Terms Ranking" counts the hot search terms that have recently been on an upward trend in popularity, helping you quickly find high-quality materials that can be embedded in your notes.

▲ Xinhong-Traffic Analysis-Hot Search Word Ranking

Refer to the daily list on September 14th. If you are a travel blogger, you can post notes related to "Universal Studios". The popularity of this hot search term has recently reached 472,300.

According to Xinhong statistics, this hot search term recently involves more than 3,300 notes, and the competition is quite fierce. If you want to stand out from the crowd, you can focus on creating "long-tail keywords", such as "Beijing Universal Studios Guide", "Universal Studios Photography" and other related hot search terms, which can actually be accurately searched by users.

▲ Xinhong-hot search word details-related hot search words

When you have a favorite hot search term but are not sure whether its popularity will continue in the future, "Trend Query" can help you evaluate the future popularity trend of the hot search term and make choices.

For example, "Mid-Autumn Festival" has gradually become more popular since the end of August. Judging from the trend chart, there will still be considerable popularity before and after the festival, and it can be followed up continuously.

▲ Xinhong-Traffic Analysis-Trend Query

03The effect of the work is difficult to track

Your work performance is not good but you don’t know why? Is it restricted by the system?

In fact, it may not be officially included in Xiaohongshu. Only notes that are officially included will appear on the recommendation page and the user's search results page. "Note Inclusion Query" helps you determine the inclusion status of published notes and find the crux of the problem.

Xinhong supports copying links from Xiaohongshu or directly adding notes from the note favorites to create queries. The query range can specify titles or keywords. After the task is created, the system will intelligently judge and generate a report.

▲ Xinhong-Traffic Analysis-Note Collection Query

The report will show whether the note is officially included and its ranking in searches after being included. It helps bloggers optimize content and create high-quality works.

▲ Xinhong-Traffic Analysis-Note Collection Query

If your work has been included but still frequently fails, use "Note Communication Monitoring" to monitor the communication effect of the account/note in real time at a frequency of 5 minutes/time, obtain the communication trend performance, observe the changes in the interaction volume of the work, and find the cause of the failure.

▲ Xinhong-Hot Content-Note Dissemination Monitoring

The above are the pain points of some Xiaohongshu creators. The scenario-based solution tools provided by Xiaohongshu can help you move more smoothly on the road of content operation and find shortcuts to efficiently increase fans and publish popular articles.

Of course, in addition to providing assistance in the three aspects of material acquisition, hot spot tracking, and effect monitoring, Xinhong has also launched the "Influencer List" for finding benchmark accounts; "Fan Analysis" for refined management of fan groups; and "Business Bridge-Find Experts" for traffic monetization.