Taobao SEO: Comprehensive search keyword optimization skills

1. Normal word search

In general, many of our ways of finding words are to collect data on the words we want through some data software or web pages, such as the Data Cube, Taobao Index, Taobao drop-down box, Taobao attribute box, etc., and then match the words to form a title for optimization; I think everyone will understand this here, so we won’t explain it in detail.

2. How to find niche keywords

1. Main word: This main word is mainly obtained through the understanding of your own products, and as an operator, you will definitely know it. For example: Korean style fashionable slim fit loose large size short-sleeved chiffon shirt, the main word is chiffon shirt. That is what we call the subject

2. Assisting words: As a seller, you need to think about this problem from the perspective of the audience. What words do buyers like to use when searching for this product? We can extract these words and count them in a text, saving them for later use;

3. Keyword Positioning Operation

1: Keyword positioning preparation

We already know our main keywords and some prepared auxiliary keywords. Now we need to understand the price range of our keyword page. What is the price range of the keyword page? There will be 44 display positions in the comprehensive search page of a keyword (excluding some promotional display positions, through trains, etc.), 3 tofu block positions, 1 off-shelf showcase recommendation position, and the remaining 40 display positions are our keyword page. There will be many price ranges in it, such as: 90-99, 100-109, etc.; and there is also an invisible constant price position in each keyword, so we need to find out the weak points of the keyword and attack;

First, we need to count which price ranges exist in each keyword we prepared earlier, how many products are there in these price ranges, what is the sales index and popularity index of the products in these price ranges, that is, a multi-dimensional analysis of each keyword, which also includes some store data, such as DSR and some after-sales indexes, etc.; all of which are included in the weight of the single product in the target position we want to capture. Because we are now focusing on comprehensiveness, we must also consider the comprehensive weight ratio of a single product;

After the analysis, it is impossible that all words are suitable for us. We can eliminate them during the analysis and use some data software such as Data Cube, Taobao Index, and Direct Express Dictionary to conduct comparative analysis. At this time, we can apply the main words and auxiliary words we mentioned above. What should be eliminated after collecting these data?

Because we all know that it is impossible for you to include all the words, and our titles need to be optimized; so you can first select some words and reserve some words. The reserved words are to be added and used in subsequent optimization.

After doing all this, everyone will find that there is already a target position for the keyword in their mind. As mentioned earlier, we need to find the weak point of the keyword and attack it. This is the weak point;

Goal setting: Create a ladder-like target position, build a ladder framework, and climb keywords in a pyramid-like manner. Our goal does not refer to the store goal, but only to our single product keyword climbing goal, which breaks the tradition;

Our traditional target designation generally involves setting the keyword and not caring about anything else. I just want to defeat the top target.

In fact, it is not the case. You set goals from the bottom to the top; you will find that some of your data are growing and are under your control;

Multi-dimensional keyword matching

After the preparations are done, we still have to do one more thing, which is a multi-dimensional coordination. How to coordinate?

First point: Details page

What we want to talk about in the details page is the combination of pictures and texts; that is, pictures plus texts. Now many people ignore this point. In fact, adding texts to the details page is to give your search crawling more opportunities in the comprehensive weight.

But you should also pay attention to one thing; never say that the text I added is just keywords, without anything else, because this will have the opposite effect; in fact, this text is to introduce your baby products, that is, just add a few keywords you want to create in this text interval;

Second point: selling point or subheading

There are many things that are overlooked here, such as just a bunch of discount information, or just looking for something with a nice format. As for the selling points or subheadings under the title, since they have come out, their value should be considered. The number of words in them is equivalent to a keyword density comparison and a keyword proportion in a web page for search crawling.

The third point: In-store keyword distribution

The number of times each keyword can appear in the same store is limited, so we need to allocate keywords reasonably. Although it is impossible to get 100% of the keywords in the slots, we should not waste other keyword distributions that can be introduced.

Fourth point: Through train

In our keyword competition, the comprehensive ranking is on the first page, and the direct train ranking often appears on the first page very frequently. At the same time, if your direct train quality score is high, your comprehensive search ranking is also increasing. So I am wondering if our direct train is opened on the first page, will it be beneficial to our creation? The fact proves that there is. If you start with long-tail keywords, which is the fourth-tier keywords that I will talk about later, you will find it much easier to get stuck in the keyword position. At the same time, you are also nourishing the keywords and nutrients for your through train.

Fifth point: Follow up maintenance operations

Pay attention to the source of single product traffic. Taobao provides display opportunities, which should not be missed. The source of single product entering the store can be seen in the background of some of our service software, such as: Jianghu Ce background or there is a search source in the physical examination center, which will have display keywords and transaction keywords. Master these words for maintenance and utilization.

4. Key card position execution operation

After completing these preparations, the next step is to execute the operation. How to get to these positions? This involves breaking zero. One thing needs to be corrected here. Breaking zero does not mean you go to S. Don’t think of S as breaking zero. In fact, many people have been killed by S and are addicted to it. There are many ways to break zero, such as: off-site promotion. What should I do if I have no customers or promotion for testing a new store? I can use off-site. Before a new product is put on the shelves, we should set the time when this product will be put on the shelves. During this process, you can go directly to some industry websites, or post some posts on some forums. One thing to remember here is the industry websites and forums, not all websites and forums; for example, the women's clothing category

Some women's fashion websites, women's clothing comment websites, mothers' groups, student forums, etc.

There are many promotion channels now, and the traffic from some industry websites is all conscious customers, so it will not greatly reduce your conversion rate; maybe before this you have been on some industry Q&A or industry websites, forums, etc.

You are already familiar with the market. If you post a water advertisement now, nothing will happen. Just specify the time limit for deletion. Then your zero will be broken on the day of listing. And it has been broken during the period of listing, which is real sales. And you still have new product weight during this period, so in some crawling of the search system,

It is possible that you are currently stuck at level 2 or level 3.

At this time, we can set up some discounts or some in-store activities, as well as some in-store traffic-generating words to guide them in. Then your current traffic sources and visitor volumes are slowly becoming stable. The next step is to control these data volumes, increase SKUs or increase the intensity of in-store activities, etc., while maintaining customers. When you create your next product, you don’t have to go outside the site, you can directly activate old customers at the same time.

The next step is to control this amount of data, increase SKUs or increase in-store activities, etc., while maintaining customers. When you create your next product, you don’t have to go outside the site, you can directly activate old customers at the same time.

The words here may be a bit confusing for everyone. What is the second level class? What is the 3rd level?

Here is an example

Example: Product: Chiffon Dress

Vertex: Women's clothing or dress

Second floor: chiffon dress, chiffon women's clothing, women's dress

Three layers: chiffon dress women, chiffon women's dress, etc.

Fourth floor: Fashion chiffon dress for women, Korean dress for women, Korean women's dress, etc.

By the fifth level, you are almost halfway through the title, so there is no need to look for words on the fifth level.

5. Notes on keyword positioning

① Blocking does not mean not using word-finding data software such as Data Cube, but using these data for more accurate matching.

This may require more of your effort.

② Remember to keep the traffic words when you are occupying the position, and don’t just invest in profit words, because although the traffic words don’t have conversions, they can bring you traffic visitors.

③ When occupying a position, remember to find keywords that can be digested by your own store, and do not blindly attack big words.

④ When positioning the item, remember to maintain it later. Do not position the item on the same day and then let go immediately to position the second item.

⑤ Positioning requires a large investment in human resources. Generally, small and medium-sized sellers are only recommended to try to position one product first, and it is not recommended to position the entire store.

⑥ Generally, four levels are set up, because the fifth level is already a very long word, so there is no need

Author: Webmaster's Home

Source: Webmaster Home