6 tips for companies to do Tik Tok marketing!

How do companies use Tik Tok for marketing?

First of all, we need to consider whether we use Douyin to let more people know about your brand or just want to sell your products. Most companies hope to use Douyin to sell goods, but not all products are suitable for direct promotion on Douyin. If your product does not have clear visual differentiation, it will be difficult to sell it on Douyin. Consumers cannot see whether the products you sell have unique differences, so they naturally cannot quickly generate a desire to buy.

The main purpose of Tik Tok marketing is to make money. Many people start shooting right away without understanding Tik Tok's operating rules and techniques and the operating laws of new media. It is very dangerous for the overall operational thinking to simply remain in the era of sales promotion. Tik Tok is very averse to hard-advertising videos, and if you are not careful you will be restricted or your account will be blocked.

Currently, Douyin marketing is still on an immature path, so many brand owners are hesitant about whether to do Douyin marketing? The answer, of course, is: do it.

Try to do it, you can fish in troubled waters. If you wait until the Douyin marketing business model gradually takes shape, the dividends will have been distributed, and whoever seizes the opportunity will win the world! After all, the early bird catches the worm.

Tik Tok operation suggestions:

1. Form a professional Douyin operation team, develop a cycle plan, focus on discussions, explore new ideas, and publish 5-10 pieces of content.

2. The three elements of Douyin marketing content: storytelling, interactivity, and easy imitation.

3. In the comment section of Douyin, interesting and down-to-earth comments can easily stand out, so when brands communicate with users, they can make a big deal about the operation of the comment section.

How to do marketing on Douyin? What are the popular Douyin marketing methods?

By summarizing the marketing trends of Douyin, the following 6 popular Douyin marketing methods are summarized:

1. Amplify advantages and express creativity

Novel ideas require authors with big imaginations to complete, which is still relatively difficult. It is better to use a massager, which is full of funny clips at the beginning and then suddenly comes out with product placement advertisements. The audience does not feel disobedient and directly pays for the product.

2. Focus on products and showcase highlights

This method is to directly display the product, convey the advantages and merits of the product directly to the audience, and directly give the audience the practicality and highlights of the product. Interested viewers will directly ask for price links in the comment area.

3. Daily exposure, spreading culture

In fact, when buying products, the audience will pay more attention to the culture of the product rather than the product itself. For example, Xiaomi mobile phones, the account will also upload some interesting stories about the life of Xiaomi employees.

4. Explore products and arouse curiosity

Capture the audience's attention, curiosity and sense of participation. For example, Haidilao can directly capture a series of internet celebrity eating methods to arouse the audience's curiosity and participation.

5. Integrate into the scene and implant it cleverly

With a good script and scenes, advertisements or products can be inserted at unexpected moments, which will allow the audience to remember the product more deeply.

6. Official gameplay, investment budget

We need to have a certain advertising budget, and we can participate in the official gameplay

Therefore, on the Douyin platform, as long as you aim in the right direction and wait for the prey to appear, you will reap a great harvest. The prerequisite is that you must have accurate positioning, professional Douyin knowledge, and a set of Douyin marketing that suits your own way of playing. In this way, not only will you play Douyin better and better, but your marketing will also make huge profits!