5 Taobao store operation routines to double your sales!

E-commerce has developed rapidly in recent years, and users of all ages are becoming more and more receptive to online shopping. More and more novice sellers are entering Taobao.

However, since the short videos in the Taobao market in 2017, the redesign of the Taobao mobile homepage, public and private domain traffic, crowd tags and other changes have made most sellers unable to understand Taobao's gameplay, and Taobao's traffic dividend period has long passed.

How to make good use of existing traffic to create more sales and enable the store to enter a virtuous circle. This is something every seller must know! Today I will briefly share on this topic. Help all seller friends to sort out their ideas.

01. Taobao operation routine: product creation route

High customer price

It is more appropriate to do through train promotion, use through train to attract traffic, and customer service to convert. The inquiry rate of high-priced orders is relatively high, and there are more comparisons, so customer service is very important. For example, the furniture category.

Low average order value

The price is low and the sales volume of similar products is relatively high. Only by quickly increasing the volume can you get the natural search ranking. The first thing is to pass the sales threshold. If there is no problem with the product, it is easy to sell the product through activities and the activities must be continued. For example, slings.

Product Selection

No matter what product it is, there must be market capacity and the best price range to make it a hit. You must choose the right route and not do it blindly. Many people choose products that cannot be sold, and they have been struggling with whether they have no weight and have not considered the price issue. The vast majority of people in the entire market do not like this price. If you insist on selling the product at this price, how many people will place an order?

02. Taobao operation routine: visual

1. Design creativity. Taobao reminds everyone to create designs instead of simply taking a photo and uploading it. For example, shameless pictures are a kind of data creativity. Although they are vulgar, they have a good click-through rate. However, they are now restricted by Taobao.

2. Magnify the selling points based on the product selling points, and list many small selling points to set off the main selling points. For example, if I want to prove that my product is very good, I can use materials, craftsmanship, design concepts, buyer shows and other aspects to prove that the product is good.

3. Match the visual presentation with the product. Many people’s visual presentation feels too far away from the price of the product, so there must be a high degree of match. Take women’s clothing as an example: the shooting style for low-priced customers is Korean style, the shooting style for mid-priced customers is Japanese style, and the shooting style for high-priced customers is European and American style.

4. To improve cost-effectiveness, visual packaging is very important, and online products rely entirely on visual presentation.

03. Taobao operation routine: how to run a profitable store

1. Operational technology can only make a profitable store more profitable. If you have a crappy product, no matter how great the technology is, it will be useless. The product is the core, and talking about operation without mentioning the product is nonsense.

2. Operate quickly, accurately and ruthlessly, and avoid detours, especially for products with strong seasonality. You must have good control. By the time you start promoting the product, it will be out of season and a lot of money will be wasted.

3. Value reconstruction

When you want to buy an essence, after carefully browsing the products, you feel that everything about it is good, the only bad thing is that it is too expensive. At this time, the seller will tell you: "Actually, this essence is not expensive at all. It costs 499 yuan per bottle, 150 ml. If you use it morning and night, it can be used for 4 months. It costs only 2 yuan per use. Moreover, it is an international brand and the effect is very good."

Sellers will spread the purchase price of a higher-priced product over a small time unit such as a day or a week, making customers think that they only need to spend a small amount of money every day to get a high-value product, thus ignoring the total price because it is not painful to spend a small amount of money.

4. Full discount

The most common one is to give a certain amount of discount based on the purchase amount, for example, 50 off for purchases over 300, which encourages customers to continuously increase their purchase amounts to reach the discount amount.

For example, when you spend 285 yuan and you only need 15 yuan to get a 50 yuan discount, you will definitely continue to buy. When you are worried about not seeing some products priced around 20 yuan, a special event for group buying will "coincidentally" appear. It contains some small, cheap items that you can use frequently in daily life. Pick one quickly, click to buy, and pay. After buying everything, I calculated that I only paid 260 yuan, but I bought things worth 310 yuan, and I was very happy.

5. Discount packages

Discount combinations are also common. For example, an electric toothbrush costs 199 yuan each, but a toothbrush and a toothbrush head only cost 210 yuan. Then consumers will definitely prefer the latter discount combination, because after buying an electric toothbrush, they will definitely need more brush heads for future replacement. This makes consumers feel that they have picked up a bargain and buy more things in this store.

Do you understand? This is how Taobao sellers use tricks step by step to trap your wallet and your heart, so that you continue to buy, buy, buy, and shop.

Author: Resource Collection

Source: Resource Collection