Tik Tok operation and promotion, skills to create Tik Tok hits from 0-1!

In the 5G era, the biggest marketing is TikTok marketing.

Now many foresighted companies, such as Xiaomi, Mengniu, Gree, Haidilao and other well-known brands, have realized the huge commercial value of Douyin and have entered Douyin.

So, how can we seize the opportunities of the times and create a popular Douyin account that can make money?

1. Establish a clear positioning

Positioning is a relatively broad concept, but for Douyin, positioning means creating a set of concepts and perceptions in the minds of fans that are different from other accounts.

For example, when talking about lipstick, we may immediately think of the lipstick king "Li Jiaqi" and follow his Douyin.

Or when many hot moms want to lose weight and make diet meals, they will immediately think of "Hot Mom Cod". This is the role of positioning.

Li Jiaqi sells lipsticks, and Spicy Cod teaches everyone how to choose vegetables

How to position yourself on TikTok?

1. Positioning should be highly vertical

Tik Tok is an intelligent recommendation app. The more vertical your content is, the more likely you are to get recommendations from machines, and the easier it will be for you to form a distinct and unique label in the minds of your fans.

Common positioning areas include: comedy, agriculture, rural areas and farmers, health, entrepreneurship, food, photography, etc. When you choose a positioning, you must ensure that you can output such content for a long time in the later stage.

2. Positioning should be combined with later monetization

Clear positioning must also be combined with future monetization methods. Whether you want to monetize through advertising, live streaming, or selling products in the future, it must be combined with positioning.

For example, if you want to monetize through live streaming in the future, you must now use real people to explain vertical content in a certain field. The process of continuously outputting content is the process where fans continue to get to know you and recognize you. When it comes to the later live streaming, the transition will be more natural.

I have a friend who recently started a live broadcast to sell potted plants. He put beautiful potted plants next to him, and fans who liked them would ask about the price. The potted plants are usually more than 100 yuan, and the sales are particularly gratifying.

3. Positioning should be differentiated

Only differentiated content can be more easily remembered by others. For example, you want to position yourself as a dancing-related TikTok account, but there are too many dancing-related TikTok accounts now. What should you do?

We need to create differentiated content through plot design or character creation. For example, most Tik Tok videos show one person dancing, but your video is about a daughter and her father dancing, which is different and will attract more fans to pay attention.

2. Account creation and maintenance

A successful screen-sweeping event starts with planning the event.

Creating and maintaining an account is also a key step in Douyin operations, which directly affects the weight of your Douyin account.

Many newcomers post various contents immediately after registering a Douyin account. As a result, their account is restricted. Even if the later content is exciting, it is difficult to get Douyin recommendations. They can only create a new account or abandon it.

How to maintain an account?

First of all, we need to understand Douyin’s review mechanism.

When you post a Douyin video, the machine will first conduct a first round of review to check whether there is any illegal content in your work or copy, and then match it with the massive existing works in the Douyin database to eliminate duplication. If duplicate or illegal content is found, a small-area, low-traffic recommendation will be made.

Then it enters the second round of review, which is manual review. If the machine review screens out suspected illegal works, Douyin staff will conduct a detailed review one by one. If it is confirmed that there is a violation, your Douyin will punish the illegal account by deleting videos, delegating notices, banning accounts, etc.

The whole process of posting a TikTok video

Therefore, we must do a good job of cold starting the new Douyin account and increase the recommendation weight of the Douyin account by maintaining the account.

Secondly, here are some specific suggestions for you:

• It is best to register a Douyin account with one card, one machine and one IP
• Do not modify any information during the account maintenance phase
• Follow at least 5 competitor accounts
• Comment on 1-2 videos of interest and leave a comment
• Before you reach 10,000 followers, do not leave your WeChat ID or sensitive words anywhere on your account.

3. Douyin operation to increase followers

Now many gameplays have been overused by operators. When there are 25 people, you can give away books in the event.

After you have established a good Douyin account, you should start to operate it in an all-round way to increase the number of followers of your Douyin account quickly.

How to do it? Here are three tips for you:

1. Keep posting content

When operating a Tik Tok account, it is very necessary to maintain continuous updates and not to stop updating suddenly. Only if you keep your content consistent and professional enough and continue to provide value to your fans will they be willing to continue following your Douyin account.

There are usually three ways to output content on Douyin:

The first type is originality, creating content by yourself and outputting it

The second type is to copy and paste all the content.

The third method is imitation, which is to slightly modify the popular videos and then release them.

Original creation is too costly for most people. Not only does it require the skills to create content, but it also requires the support of more hardware equipment. Therefore, it is recommended that newcomers who operate Douyin accounts should not create their own original content right from the start.

It is easy for the machine to judge the repetition as duplication, which may cause the account to be not recommended by the Douyin platform, or even be downgraded or even blocked. It is not recommended to do so.

Imitation is the most cost-effective method. Usually, by imitating some creative ideas of good works, we can save a lot of time in planning creative content and preparing specific scripts, and the content will also be more efficient and sustainable.

In the later stage, when your Douyin account has a large number of fans, you can then carry out branding, IP-based, and refined operations. This way of operation will be more efficient.

Generally speaking, there are five forms of content display:

• Graphical form
• Live-action appearance
• Recording/animation + dubbing
• Plot format
• Vlog

For beginners, I would recommend the second type, which is content featuring real people. On the one hand, it helps to build one's own personal brand. On the other hand, it can bring you closer to your fans than text and pictures. It is also simpler to create than other methods, so we will focus on this content.

Since real people appear on camera, what needs to be tested is not only the quality of the content prepared in advance, but also the state of a person's speaking and the effect of the real person appearing on camera.

Therefore, it is best to wear light makeup when shooting videos, and express the content that users are most concerned about and that can arouse readers' curiosity first, so that better content effects can be achieved.

Real-person video on TikTok

2. Interact with fans frequently

After the content is published, if there are user comments and feedback, we will try our best to respond to each one.

On the one hand, because of your reply, users will open your Tik Tok video again, increasing the number of views. On the other hand, the machine thinks that you are a dedicated operator and will increase the weight and recommendation volume of your account.

Interact with fans frequently in the comment section

3. Provide external support

In the early days of Douyin, due to machine recommendations, initial boost was very important.

After publishing the video, you can post the video link to the fan community and send red envelopes to encourage community friends to like the video and forward it to their friends circle to promote it.

The data growth brought about by external support has very significant effects in the early stages, and it must be done if conditions permit.

4. Be good at taking advantage of hot topics

In addition to using some tips to actively increase followers, there is another effective way to increase followers, which is to take advantage of hot topics.

The simplest and most brutal way is to add the corresponding #hottopic in the title of your content. Remember to pay attention to the relevance to the content when choosing a topic.

When publishing content, you need to add hot topics related to the topic

With a clear positioning, good number weight, and continuous output of high-quality content, your Douyin fans will increase rapidly. With fans, your Douyin account will become more and more valuable, and monetization will be a natural thing.

Conclusion:

The author shared a set of methods for setting up and operating Tik Tok in its early stages, and gave a very good summary of the content presentation format of Tik Tok.

For example, a video with real people appearing in the video can be a video without any connection between the beginning and the end; for example, a plot video can be composed of continuous episodes like a TV series.

Related reading:

1. The secret of how Douyin influencers sold goods worth 130 million in 6 months!

2. How do the popular Blue Vs on Douyin operate content?

Author: Operation Publicity Xiao Leilei

Source: Operation Publicity Xiao Leilei