Sogou promotion account optimization tips!

Sogou promotion account optimization:

PC and mobile phone simultaneous delivery

One set of materials enables full network marketing of computers, tablets and mobile phones.

Free mobile website building tools

Generate a mobile website in three steps, with fast access speed, clearer structure and clear content.

Graphics and text promotion is based on massive research data and comprehensive analysis of netizens’ reading habits

Launch: picture (flash) creativity, graphic and text creativity, pure text creativity, effectively convey creative appeals and deliver creative information to target users.

One account

Free opening, fund sharing

Double protection

Strong technical support and professional service guarantee

Three materials

Text, graphics, pictures (flash)

Four major features

1. Five directional methods to accurately target customers;

2. Massive free display, payment based on performance, and click price is much lower than similar products;

3. Target customers in a wider range and for a longer period of time;

4. Rich display styles, with both pictures and texts.

Five-dimensional orientation

1. Web page content targeting 2. Crowd targeting 3. Website targeting 4. Time targeting 5. Region targeting

Sogou promotion account optimization should be said to have started from account creation. An account with a clear account hierarchy is more conducive to continuous optimization in the later stage. Therefore, we summarize a few points that we think can be shared with bidders.

1. Establish a clear hierarchical account structure;

2. Keyword placement strategy;

3. Keyword matching strategy;

4. Creative strategies;

5. Keyword quality optimization - 10 points quality optimization;

6. Marketing data analysis;

7. Several bidding tips.

Establish a clearly hierarchical account structure: (1) Each unit should be strictly divided according to different businesses, distribution regions, different budgets, etc. (2) The number of keywords in a promotion unit should not exceed 30;

Keyword placement strategy

Determine the keywords to be placed, and divide them into groups from core words, extended words to various long-tail words. Where do these keywords come from? In the previous article, we have analyzed the SEM keyword strategy.

SEMer experts can make use of Baidu promotion assistant, Baidu drop-down, Baidu related search, Baidu index, consumption of existing released materials, and even obtain them from the search term report after release. If you are interested, you can look back at this article: Duoce Internet Marketing Notes: SEM Keyword Selection Strategy. You can learn more about keyword placement strategies from it.

Keyword matching strategy: high-traffic common words + phrase matching/exact matching; long-tail words + broad matching to capture more potential people. Different matching methods have different display probabilities: broad match > broad match + negative > phrase match > phrase match + negative > exact match.

We recommend that the initial keywords be placed using phrases-core. So that you can negate keywords, etc. We cannot generalize. For some hot words that are grabbing traffic, sometimes we think it is better to use phrases - exact/precise matches when placing ads, because these words themselves have high competition and may bring higher costs. Whether to use the phrase precise/accurate depends on how the keywords convert.

Creative Strategy

Having a clear hierarchy of accounts is helpful for creative writing. The usual practice is to write at least 3 creative ideas for different units. Each creative idea starts from a different point and is written in a combination of long and short parts.

In detail, the three dimensions of creative title, description, and URL must be grasped. The title is short and concise, fully expressing the meaning. The new Advertising Law, which came into effect on September 1, 2015, serves as a reminder to us. Be careful about the use of some banned words, of course, if you use them. It will definitely not pass the material review.

Keyword quality optimization

The standard for keyword quality competition is 5 stars and 10 points, 0 points = one gray star, 1 point = one yellow star, one green star. 2 points - 10 points = two stars, three stars. The higher the quality score, the smaller the optimization space and the greater the optimization difficulty.

Related reading:

Sogou promotion account opening process and account optimization!

How effective is Sogou promotion? How is Sogou promotion? How is Sogou bidding?

Sogou promotion fee, how much does it cost to open a Sogou promotion account?

Sogou advertising, account opening, and display formats

Teach you how to select Sogou advertising keywords in 5 minutes!