What advertising resources are available on Sogou Search PC desktop?

In this article, the editor will introduce to advertisers the advertising resources available for Sogou Search PC desktop layout.

1. New word pop-up window

New word pop-ups can gather hot topics and attract users' attention. Here, advertisers need to pay attention to the new word pop-up window for Sogou input method. The new word pop-up window has gathered 60 million massive exposures~ and can also integrate Internet hotspots to attract users to actively click and pay attention.

a. Banner position: This advertising position supports image display and is suitable for the promotion of major events and new products.

b. Mixed text and pictures: Supports the combination of pictures and texts, which is suitable for the demonstration and promotion of activities. The combination of texts can also attract the attention of the audience.

C. New word text link: pure text + link form, which can be soft implantation of hot words. Such advertisements can cooperate with advertisers for event marketing.

2. Sohu Micro Portal

Sogou micro-portal ads occupy the VIP display in the center of the desktop. The ads here have massive exposure, about 20 million times. Sohu Micro Portal is also based on the existence of Sogou Input Method, and the Sohu Micro Portal window will pop up in the center of the desktop. Sohu Micro Storefront has only one advertising space (VIP display), and the advertising material that can be supported is dynamic display with flash effects.

3. Sogou Input Method

"There are so many input methods in the world, but only Sogou wins people's hearts." Sogou Input Method is a high-quality marketing platform for massive active users.

a. Sogou Input Method covers 474 million users, ranking top 1 among input methods, and more than 60% of users use skins.

b. Sogou Input Method has 100 million daily active users, and an average of 1.5 million people download skins every day. I might be one of those one hundred million. . .

c. Sogou input method is always displayed at the front of the desktop. Can carry rich brand content.

Sogou Input Method’s ads are located on the following pages:

a. Input method brand through train

Users can directly input text and then click the mouse to display relevant information about the brand. If it is exactly what the user needs, the user can also directly click the link to enter the brand's official website or event page.

Sogou Input Method input = search, opening up a new quick entry point for marketing. The advertising space here can have zero-distance contact with users, can display brand areas in multiple scenes, and can also create a strong visual impact.

The advertising materials here can be small image style (small image + text link + button), large image style (large image + four text links) and full-width style (full-width image + one text link).

b. Input method emoticons

As an expression control freak, how would our life go on without expressions? Sogou input method emoticons can integrate the brand into the emoticons and deeply implant the brand image into the input method emoticons. Advertisements can be placed here, and advertisements and users can easily interact at their fingertips. Normally, as long as users enter relevant phrases in the input method, such as festivals, activities, etc., advertisers can turn their advertisements into corresponding emoticons customized for their brands.

c. Input method skin

Many people may not pay too much attention to input method skins, but in fact, advertisements can also be placed in input method skins. When advertisers choose to place advertisements in input method skins, they can create a full-time brand show that can cross domain media barriers and accompany users' real-time displays to remind users of their attention at all times. The advertisement form in the input method can be viewed directly in the following picture:

The two modes of cooperation for input method skins are independent design and competition. These two modes can provide options for advertisers. If advertisers choose to design the advertisements themselves, they will need to design the advertisements with more interactive creativity. If it is a competition mode, advertisers will need to come up with good ideas before getting more users involved.

The following are recommended skin resources for Sogou Input Method

4. Sogou Wallpaper

Sogou Wallpaper’s ads can be laid out across the entire screen to allow brands to reach them directly. Sogou Wallpaper has over 100 million installations and 40 million monthly active users. Sogou Wallpaper’s advertisements are displayed centrally on the client, and off-season advertisements can be directly placed on the user’s desktop.

Sogou Wallpaper’s advertisements can carry a wealth of brand promotion information, can implicitly disseminate the brand tone through full-screen, as well as extend the endorsement effect online and display the product image in high definition; Sogou Wallpaper also has a wealth of interactive marketing models and a variety of promotion forms: brand areas (centralized display, multi-dimensional marketing), postcards (right-click to make postcards, which can open up offline promotion) and wallpaper competitions (which enable users and advertisements to interact in both directions and attract users to actively participate).

Sogou Wallpaper also has abundant channels to ensure that information is accurately delivered to every audience. Since there are too many promotion channels, the editor has listed a table for everyone~ Please move your eyes to the picture below.

The above is what the editor wants to share with advertisers about the advertising resources of Sogou Search PC desktop layout. I hope it can be helpful to advertisers.

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