The fission activity planning has been completed!

Currently in marketing promotion, fission activities occur in various forms. By effectively utilizing fission activities, products can increase exposure, promote traffic growth and achieve business indicators.

Fission = hacker growth = making money while doing nothing.

The so-called fission is on the lips of the boss every day. He hopes that you can spend 50 cents or 1 yuan to attract an active user, and hopes that you can bring about millions of fissions through an ordinary activity.

What exactly is fission?

It is just to use topics and resources to encourage users to forward the information to their relatives and friends through their own social networks.

Today, Mr. Ju came clean. Instead of talking to other creators of the same type about how to design fission activities, it is better to show you the fission case template directly.

If you find that the application does not work well, consider the following questions:

• Do you have enough resources? Can it induce self-propagation behavior among target users?
• Do the resources you choose match the needs and pain points of your target users?
• Have you chosen the right promotion channel? Is the delivery strategy complete?

Okay, without further ado, here’s the plan! !

1. Activity 1: #New users register to get gifts, sharing is more affordable#Register and attract new users fission activity

1. Purpose of the activity

1. Attract more new users to download and register the App through new user registration rewards.
2. By upgrading new user benefits and discounts, we guide new users to forward and fission, thereby bringing in more new users.

2. Activity Content

After a new user registers, enter the App and click on the pop-up page [Receive New User Benefits] to receive the new user registration reward on the pop-up reward collection page.

If the user clicks the page button [Share to Increase Rewards] to share externally, he or she can receive the corresponding level of benefits based on the final number of invites.

If the user does not share, he can click the [Get Directly] button to receive the new user registration reward;

example:

3. Product logic and functional implementation of the activity

1) After a new user registers and logs in, a pop-up page [New User Reward Collection] will pop up on the homepage.

2) When the user clicks the above button, a pop-up window [Reward Collection Page] will pop up.

3) The [Reward Collection Page] button includes the [Share to Increase Rewards] and [Collect Directly] buttons.

4) Function of the [Share to Boost Rewards] button:

• After the user clicks, a poster is automatically generated or text + link is automatically copied, making it convenient for the user to send it directly to friends through external channels.
• External channel users can jump to the [XXX] client through the poster QR code and text link.
• If the mobile phone of the external channel user has not downloaded the [XXX] App, it will first jump (the jump steps are not described, just simplify them) to the Android market or App store to guide the user to download it.

5) The system determines the number of successful invitees and distributes rewards to the inviting user in real time based on the number of successful invitees.

4. User participation process flow (product function logic)

5. Functional data tracking

2. Activity 2: #Friends group order! XX (product name) is only X yuan! #Group buying activity——(similar to Pinduoduo model)

1. Purpose of the activity

1. Through the group buying function, user self-propagation fission can be achieved, bringing more core users to the platform.
2. Efficiently increase sales of platform products.
3. Increase client activity.

2. Activity Content

Users can participate in group buying on the "XXX" App group buying page. After purchasing the promotional items, they are guided to forward the group-purchased items to WeChat friends, WeChat Moments, Weibo, QQ and other channels, and invite other users to download and register the [XXX] App to place orders for the group-purchased items.

When the number of participants reaches a certain level (number ≥ 2), the participating users will automatically receive the product price of the corresponding level, and the price difference previously paid by the participating users will be returned to the participants.

If the number of participants does not reach the number set for the group purchase at the end of the activity, the product fees previously paid by the participating users will be refunded.

If the number of participants reaches the number set for group purchase before the end of the event, the group purchase is successful and the goods will be delivered to the users via logistics within 3-5 days.

3. Activity Rules

1) Users must pay for the product before they are considered to have successfully participated in the group purchase.

2) After successfully placing an order, participating users can invite friends to participate in the group purchase, and the invited friends can also enjoy the same product discounts.

3) If the invited friend has not registered, he/she must complete the registration and then pay the product fee before the group purchase is considered successful.

4) The price of the product is determined by the number of participants at the end of the activity. If the number of participants reaches a certain standard, the participating users will automatically receive the corresponding price of the product, and the price difference previously paid by the participating users will be returned to the participants.

5) During the event, the number of participants must reach A by the end of the event to be considered completed. The goods will be delivered by logistics within 3-5 working days after the end of the group purchase. If the number of participants does not reach A, the money previously paid by the participating users for the goods will be refunded.

6) If a user who has successfully joined the group purchase cancels the order before the group purchase is successful, the number of group purchase participants displayed on the group purchase page will be reduced by 1; if the user cancels the order after the group purchase is successfully completed, the remaining users who participated in the group purchase will still enjoy the group purchase preferential price.

4. Product logic and functional implementation of the activity

1) The group buying page is equipped with key functions: group buying logic function (as described above).

2) Secondary functions

① Function 1: Forwarding guidance pop-up window

After the user pays, the page will jump to the payment success page with a guidance button on the top.

Example: Button copy: #Forward to friends and quickly place an order#.

② Function 2: External channel forwarding function (with forwarding guidance pop-up window)

1. After the user clicks, a poster is automatically generated or text + link is automatically copied, making it convenient for the user to send it directly to friends through external channels.
2. External channel users can jump to the [XXX] client through the poster QR code and text link.
3. If the mobile phone of the external channel user has not downloaded the [XXX] App, it will first jump (the jump steps are not described, just simplify them) to the Android market or App store to guide the user to download it.

5. User participation process flow (product function logic)

6. Data tracking

3. Activity 3: #XXX# Tiered group buying activity plan —— (normal tiered group buying)

1. Purpose of the activity

1. Attract more new users to download and register the App through tiered group purchasing of discounted products.
2. Efficiently increase sales of platform products.
3. Increase client activity.

2. Activity Content

Users can participate in group buying activities on the "XXX" App group buying page and purchase promotional items. After purchasing, users can forward the group-purchased products to WeChat friends, WeChat Moments, Weibo, QQ and other channels, and invite other users to download, register and log in to the [XXX] App to place orders for group-purchased products.

Every time a user successfully invites other users to place an order, he or she will receive a reward of X yuan/order (depending on the specific group purchase product).

If the number of participants reaches the number set for group purchase before the end of the event, the group purchase is successful and the goods will be delivered to the users via logistics within 3-5 days.

If the number of participants does not reach the number set for the group purchase at the end of the activity, the product fees previously paid by the participating users will be refunded.

3. Activity Rules

1) Users can purchase group purchase items on the XXX group purchase page, with no limit on quantity.

2) Every time a user places an order for an item, it will be counted as one group purchase.

3) Users can share group purchases through external channels such as QQ and WeChat. After inviting friends to successfully place orders, they can receive a cash reward of X yuan per person.

The rewards are directly converted into points and sent to the user's account. The points can be used to pay property fees and deduct when purchasing platform products (the recommended distribution reward model is cash distribution rewards rather than point refunds).

4) Users must pay for the products before they are considered to have successfully participated in the group purchase.

5) If the invited friend has not registered, he/she must complete the registration and then pay the product fee before the group purchase is considered successful.

6) The price of the product is determined by the number of participants at the end of the activity. If the number of participants reaches a certain standard, the participating users will automatically receive the corresponding price of the product, and the price difference previously paid by the participating users will be returned to the participants.

7) The group purchase is considered completed only when the number of participants reaches A at the end of the activity. The goods will be delivered by logistics within 3-5 working days after the end of the group purchase. If the number of participants does not reach A, the money previously paid by the participating users for the goods will be refunded.

8) If a user who has successfully joined the group purchase cancels the order before the group purchase is successful, the number of group purchasers displayed on the group purchase page will be reduced by 1; if the user cancels the order after the group purchase is successfully completed, the remaining users who participated in the group purchase will still enjoy the group purchase preferential price.

4. Product logic and functional implementation of the activity

1) The key functions of the step-by-step group buying page: step-by-step group buying logic function (as described above).

2) Secondary functions

① Function 1: Forwarding guidance pop-up window

After the user pays, the page will jump to the payment success page with a guidance button on the top.

Example: Button copy: #Forward to friends and save more#.

② Function 2: External channel forwarding function (with forwarding guidance pop-up window)

1. After the user clicks, a poster is automatically generated or text + link is automatically copied, making it convenient for the user to send it directly to friends through external channels.
2. External channel users can jump to the [XXX] client through the poster QR code and text link.
3. If the mobile phone of the external channel user has not downloaded the [XXX] App, it will first jump (the jump steps are not described, just simplify them) to the Android market or App store to guide the user to download it.

5. User participation process flow (product function logic)

6. Functional data tracking

This article was written when I was still a manager, haha. I will post the second half next week.

Author: Mr. Orange's work notes

Source: Mr. Ju's work notes