How to activate the massive Qianchuan delivery on Douyin?
On April 9, Douyin's Juliang Qianchuan was officially launched, but there are still many friends who don't know much about it. The official definition of Douyin Juliang Qianchuan is an integrated advertising and e-commerce platform centered around Doudian, providing Douyin e-commerce integrated marketing solutions for merchants and creators. Simply put, Juliang Qianchuan = DOU++Luban+live streaming+short video streaming+various e-commerce advertising links. So what are the advantages of Douyin’s huge volume? How to register a Bytedance Qianchuan account and what should you pay attention to when using Bytedance Qianchuan? How to view the delivery data of Juliang Qianchuan? Today's article will answer your questions. We all know that DOU+ accounts are used to support the heating of short videos/live broadcast rooms, huge Luban accounts for product promotion, and AD accounts for Douyin account promotion. Now, you can get everything done by simply registering a Douyin huge Qianchuan account. This is equivalent to huge Qianchuan integrating a series of marketing and promotion actions for Douyin stores. At present, Juleliang Qianchuan has launched three versions, namely, small store promotion on mobile terminals, fast promotion on PC terminals, and professional promotion on PC terminals, which are applicable within the same account. The picture is from the user manual of Juleliang Qianchuan platform . The three versions have the following features: Push small shops at will: operate on the mobile phone, log in to the Douyin APP directly to use the push small shops at will. PC Express Edition: It is characterized by low threshold, intelligence and high efficiency, and is suitable for creators/mid- and low-end merchants (especially self-service customers), while taking into account the replenishment scenario. PC Professional Edition: Professional and more operational, suitable for large and medium-sized merchants with strong demands for cost and speed of growth, and long-term delivery plan scenarios.1. How to register and use Juliang Qianchuan?If the Doudian account is bound to the store account, when the store is operating normally, you can enter the Juleliang Qianchuan platform through the Doudian backend and directly open a Juleliang Qianchuan account for advertising. Influencers who have not completed the certification or have not opened a product showcase need to complete the real-name authentication and personal qualification certification review in the Juleliang Baiying background or Douyin APP-Xiaodian Suixintui. After passing the review, they can open a Juleliang Qianchuan account for advertising. Opening entrance 1: Doudian backend PC side - top navigation bar - e-commerce advertising How to activate: Visit the Doudian official website, enter the Doudian merchant backend, click "E-commerce Advertising" in the top navigation bar of the homepage to jump to the Juleliang Qianchuan platform. Opening entrance 2: Doudian backend PC side - Marketing center - Left navigation bar - E-commerce advertising How to activate: Visit the Doudian official website, enter the Doudian merchant backend, click "Marketing Center" in the top navigation bar of the homepage to enter the marketing center, click "E-commerce Advertising" in the left navigation bar of the homepage to jump to the Juleliang Qianchuan platform. The picture is from the user manual of the Juleliang Qianchuan platform. Activation entrance three: Juleliang Baiying PC terminal-live broadcast console-live broadcast promotion . Activation method: Visit Juleliang Baiying, click on the live broadcast console, and click to jump to Juleliang Qianchuan. The picture is from the user manual of the Juleliang Qianchuan platform. Activation entrance four: Juleliang Baiying PC version - Data Advisor - Live broadcast data - Live broadcast promotion. Activation method: Visit Juleliang Baiying, find Data Advisor, select Live broadcast data, click Live broadcast promotion, and jump to Juleliang Qianchuan. The picture is from the user manual of the Juleliang Qianchuan platform. Activation entrance five: Juleliang Baiying PC version - e-commerce advertising - live broadcast promotion. Activation method: Visit Juleliang Baiying, find e-commerce advertising, select live broadcast promotion, and you can jump to Juleliang Qianchuan. The picture is from the user manual of the Juleliang Qianchuan platform . After finding the entrance, there are several points to note when opening an account: 1. The business license of the Qianchuan account must be an established store. 2. One entity can only open one advertising account under one agent. 3. Any store opened by Qianchuan must be linked to the official Douyin account.2. How to view the delivery data of Juliang Qianchuan?When brands and pitchers are conducting Qianchuan advertising, they will continuously optimize their Qianchuan advertising plans through Qianchuan real-time conversion data. Generally speaking, Qianchuan consumption data should be viewed from the overall and segmented perspectives. In an overall way, the live broadcast operation team can view the overall Qianchuan delivery effect, while in a segmented way, brand merchants and pitchers can compare the specific data of Qianchuan consumption in different time periods to optimize the Qianchuan delivery plan. Qianchuan launches a single plan consumption monitoringWhen investing in Qianchuan, pitchers and brand merchants not only need to see Qianchuan's overall conversion data structure, but more importantly, they need to see the conversion effect of each plan. Only when each single plan runs well can the overall investment-output ratio be improved. Now many brand merchants and pitchers will use multiple accounts and multiple plans to launch live broadcast rooms to continuously test the optimal Qianchuan launch plan and improve Qianchuan's investment-output ratio. For live broadcast rooms, traffic conversion monitoring is the most important indicator when measuring the effectiveness of the delivery, regardless of whether the conversion goal is sales performance, popular interaction, or precise users. In addition to evaluating the number of online users it brings, it is also necessary to measure the proportion of paid traffic in the overall traffic and the conversion effect brought by paid traffic.3. Q&A about Juliang Qianchuan1. Which users can open a Qianchuan account? The picture is from the user manual of the Juliang Qianchuan platform . 2. What are the restrictions for opening a Juliang Qianchuan account? The following conditions must be met: 1) The store status is normal 2) The user status is normal 3) The qualifications are compliant 4) The store and the same store have not been suspended or terminated due to serious violations during the operation of Doudian 5) After investigation by Bytedance Qianchuan, it was determined that the account has not been punished for specific serious violations on the Bytedance Engine platform 3. Do I need to pay a deposit to open Bytedance Qianchuan? No additional security deposit is required. Merchants or influencers only need to complete the deposit of Doudian store and/or product sharing deposit before applying to open a huge Qianchuan account to place advertisements. 4. Will the store experience points affect the huge number of Qianchuan account openings? No, once the merchant completes the binding of the Doudian official account, they can open a huge Qianchuan account when the store is operating normally. However, short video ads will be managed in a tiered manner using experience scores as the basic assessment indicator. If the merchant’s experience score is too low, the sales volume will be affected. It is recommended that you improve your own experience score by taking the course "Understanding Merchant Experience Score & Expert Product Reputation Score". 5. Will the experience points affect the huge amount of running volume of Qianchuan? Yes, but it should be noted that the number of times that Juliang Qianchuan can be used is controlled. Taking short videos as an example, stores with an experience score of 4.8 or above are not restricted and can broadcast them normally. Merchants with an experience score greater than or equal to 4, less than 4.8, or no experience score are limited to a certain number of orders per day. The higher the score, the smaller the impact on sales volume.Author: Feigua Zhitou Source: Feigua Investment |
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