How to play in Douyin store group? A complete guide to Doudian operation

If you want to set up a Douyin store group without source of goods, you can operate multiple stores on this basis, stock goods in batches to form a product matrix, and rely on the store group to earn huge natural search traffic to achieve the effect of Doudian operation and order placement.

We ourselves are engaged in Douyin stores without source e-commerce. Nearly 30 Douyin stores are currently able to maintain stable orders:

[Screenshot of the latest order video of Douyin Store]

1. There is no risk of stockpiling goods in Doudian operation, and there will be no out-of-stock situation: There is no need to stockpile goods when operating Douyin's no-source e-commerce. All goods on the entire network can be your source of goods, so you will not run out of stock.

2. The cost of opening a Doudian store is low: as long as you have a business license and prepare a deposit of several thousand yuan, you can open a store, and one person can do it.

3. Doudian has a high chance of producing hit products: because you collect hit products from all over the Internet, and there will always be one of these popular products that will become a hit.

4. No basic knowledge is required to operate Doudian: People with no e-commerce experience can do it, either part-time or full-time.

If it is not a flagship store or a brand store, you don’t need to worry about the trademark registration certificate and authorization letter. For many entrepreneurs who run Douyin stores without supply, the most troublesome thing here is the business license.

It is recommended to use individuals, as there is no difference in data weight and it can save money.

For example, if you want to sell beauty products, your store’s merchandise should focus on beauty products, with other products as a supplement. The number of beauty products must account for at least 60%.

When deciding on categories for Doudian operations, you should think about which groups of people your product is mainly targeted at and what their spending power is, and set prices based on your target user groups.

For example, if your target group is urban white-collar women, most of whom have independent purchasing power, the product pricing can be higher. If the product price is in line with your target consumer group, the conversion rate will be higher.

(2) Accurate word search: Douyin’s no-source e-commerce product selection depends in part on product rankings, and the title is an important factor affecting rankings.

First determine the product word, such as a glass cup, or a breakfast cup, milk cup, etc.

Find out the hot search words, rising words, related words, etc. of the corresponding products, ensure the relevance of the products and keywords, and finally combine them into a title.

For example, the recently popular natural traffic method is the traffic recommended by the platform, which does not need to go through the selected alliance. The profit generated by this type of order is as high as 50%.

If you can figure out how to play it as soon as possible and get a batch of free traffic, it will not only increase your store sales, but also bring a lot of exposure to your Douyin store.

The stores operated by Doudian have natural traffic recommendations from the platform, and the orders are very stable. The following is the natural traffic order situation of one of our stores:

In order to regulate the operation of Doudian, the platform has formulated a series of Doudian rules to constrain the behavior and operations of merchants on the platform.

Including but not limited to:

(1) Product details must be truthful and must not contain false or exaggerated content. The description must ensure that the content is consistent with the approved functions or the actual functions of the product;

(2) The relevant display pictures should be clear and easy to identify. All main images must not contain any text or watermarks other than the brand logo. The first main image must be the front view of the product. The remaining auxiliary images must include the side, back, flat and details, etc. The order is not mandatory.

(3) Product images and details must not contain descriptions that are unrelated to the product information, such as contact accounts from external websites, QR codes, and other advertising information.

(4) You may not sell goods at abnormally low prices; you may not sell goods in random categories; you may not make false orders; you may not make false advertisements; you may not steal other people’s account information; and you may not fail to cooperate with platform management.

Of course, these are only part of the platform rules. If you want to do Douyin no-source e-commerce, you must abide by the platform rules.

Violations will result in fines and the risk of your store being closed.