How to build a good live broadcast room?

I believe everyone is already familiar with the concept of people, goods and places. This part talks about venue construction. A good live broadcast room construction can improve the live broadcast effect by 300%, but do we need to build a luxurious live broadcast room specifically for live broadcast at the beginning?

You have to know that the live broadcast equipment and the decoration of the live broadcast room cost hundreds of thousands of dollars, and for a novice in the industry, the chance of being cheated is too high.

So for us novices, we must do what we can when setting up a live broadcast room. How should we set up a live broadcast room at low cost? It can be roughly divided into 4 aspects:

Live broadcast room construction:

1. Selection and layout of the live broadcast room environment

2. Live broadcast equipment list

3. Live broadcast room debugging

4. Common operational issues

1. Environment selection and layout

The best environment for the live broadcast room is an independent, quiet space with sufficient area. You can choose the size according to the products you sell. For example, if you sell clothes, you may need a larger space, while if you sell home furnishings, a smaller space may be enough.

It can be your own office, a room at home, a cubicle in a store, or a rented venue outside... It is not recommended to live broadcast in places where there is noise interference around.

How to arrange the live broadcast room?

Before we purchase equipment, props, and decorate the live broadcast room, we need to make an overall plan for the live broadcast room. Different products require different live broadcast room scenes, so I suggest that you give priority to referring to the live broadcast room styles of your peers.

Several common live broadcast room display types:

There are several key points to note:

1) Background

The background of the live broadcast room should preferably be a solid color, but a large white wall is not recommended, because the lighting in our live broadcast room is relatively bright. If it is pure white, it is easy to reflect light, and the light shining directly on the wall will shine directly into the eyes of the audience, and people who watch your live broadcast for a long time will suffer from visual fatigue;

It is recommended that the color of the live broadcast background wall should be dark gray or light brown. Such colors will make the anchor stand out. You can buy wallpaper online, which is not expensive. Try not to put too many fancy things on the background wall, as it will give people a low-level feeling and easily distract users' attention. Of course, different backgrounds should be arranged according to different products sold, such as clothing, shoes, bags, snacks, etc.

2) Lighting

The lighting of the live broadcast must match the color of the background wall. The ceiling light is sufficient to illuminate the scene, and the left and right lights are responsible for increasing the three-dimensional sense of the characters and products. What kind of lighting configuration should be used depends on what products you sell. For example, round lights are softer and the light is more diffuse. If you don’t understand lighting equipment, it is recommended that you contact the Tmall store customer service directly and ask several stores.

If you own a physical store, you can usually just install a ceiling light and spotlights to illuminate the shelves. Most physical stores are already equipped with these lights, so there is no need to redecorate and spend money to install lights.

3) Props

Common props include: KT boards/curtains, shelves for displaying products, multiple mobile phones for anchors to watch interactive comments, or use for lucky draws;

Props for creating atmosphere include: small blackboard, stopwatch, calculator, drum, iPad or computer screen. The screen should be large enough to open the product or Taobao website to see the actual selling price, so that fans can compare.

Theme props: hangers for clothing, special field-shaped shelves for shoes and bags, round platforms for displaying clothes, and electric cookers for fresh snacks. You should be able to tell at a glance what you are selling.

4) Product arrangement in the live broadcast room

Regarding the arrangement and placement of products, since each category is different, it is recommended to refer to how your peers place them first.

For example: big brands of skin care products are placed in prominent positions so that fans can scramble for them; snacks are displayed in large quantities to make it look like there are abundant products and large portions; the factory’s direct display of inventory is at the back, indicating that it is really a factory and the price is guaranteed to be affordable; in physical stores, branded stores often display the brand logo.

2. Live broadcast equipment list

When you first start live streaming, the equipment doesn’t need to be too complicated. You only need these devices. There is no need to spend money on other things. There are two ways to live stream, one is to use a mobile phone, and the other is to use a computer.

Let’s talk about mobile live broadcast equipment first:

1) A mobile phone for live streaming. It is recommended to choose an iPhone 7 or above, or Huawei Mate series and P series. According to our tests, Apple phones have better clarity and can also be used to shoot videos. If you want to reduce costs, you can buy second-hand ones at Zhuan Zhuan or Xianyu. If you have a budget, it is recommended to buy directly from the official website.

2) Double-headed microphone. The main and secondary anchors each have a microphone, otherwise the anchor will be too far away from the phone, resulting in a low voice, which makes it difficult for the audience to hear clearly and a poor viewing experience. By the way, if you use an Apple phone, you will also need an adapter.

3) Mobile phone holder, beauty light. The mobile phone holder is usually connected to the beauty light, but there are also separate ones. There are stands that are placed on the table, and there are long stands that are placed on the ground. You can choose according to your live broadcast type. For example, if you are doing a semi-unmanned live broadcast, you can choose a short tabletop stand, and if you are doing a full-body live broadcast, you can choose a long one.

Computer live broadcast equipment list:

1) Camera. The camera is the device used to record videos in the live broadcast room and must meet at least three requirements: high definition, smooth operation, and low latency. This is the only way to present a more perfect picture during live broadcast. If you want a high-end product, choose Sony, and if you want a cost-effective product, use a Logitech camera.

2) Computer. If you don't know how to assemble a computer, you can just buy a branded computer. Configuration: Generally CPU i5 or above, preferably i7, 8G memory, independent graphics card and sound card, no other requirements.

3) Sound card + microphone. The sound card is mainly used to connect to the computer, so you can consult several companies for comparison.

Microphones are mainly divided into two types: condenser microphones and dynamic microphones. There is no need to distinguish the differences between the two in detail. Just remember: use condenser microphones indoors and dynamic microphones outdoors. Choose according to your own situation.

4) Mobile phone holder. There are many types of mobile phone holders, some are integrated with multiple positions (mobile phone + sound card + microphone + fill light), some are separate and independent, some are floor-standing, some are desktop, and so on. You can choose according to your needs, and the key considerations are stability and not taking up space.

5) Live lighting. A complete set of basic lighting equipment is generally composed of ambient light, main light, fill light and auxiliary background light. I have just mentioned the ambient light above, so I will not elaborate on it here. The main purpose is to make the entire live broadcast room bright, rather than just partially bright.

Then comes the equipment lights. It is recommended to use spherical lights as the main light source, because the light emitted by spherical lights is soft enough, and the color rendering index is preferably above 96%.

Fill light is usually used at a 45-degree angle from the side; it cannot be used directly or from behind. It is mainly to make the picture softer and the host's skin look shiny and delicate. Many live broadcast rooms now use circle fill lights specially designed for anchors, which can provide both fill light and soft light.

3. Live broadcast room debugging

1) First, before the broadcast, check whether there is sufficient light, whether the shadows are too obvious, whether there are too many dark corners, whether the angle is better, whether the model's figure is perfectly displayed, whether there is space for display of products, such as shoes, clothes, and cosmetics, whether the scene is in line with the style of the products sold, and whether the network upload speed is smooth.

2) Lighting techniques, three-point lighting: main light, background light, auxiliary light

Main light: directly in front of the subject, mainly used to illuminate the main subject of the scene and its surrounding areas

Auxiliary light: Increase the contrast between the light and dark layers of the subject

Background light: Increase the brightness of the background to highlight the subject and separate the subject from the background. General

The floodlight should be dim but not too bright, just to create a sense of depth between the background and the object;

Finally, let’s talk about a few common questions:

1) How to add showcase products using Juliangbaiying?

3) How to view live broadcast data?

Mobile viewing path: