Why does your Xiaohongshu have no traffic?

People often ask in private messages why the content and topics of my notes are similar to those of others, but the number of readings has always been around a few hundred, there has been no traffic, and the number of fans has only increased by single digits. What should I do? Today, let’s analyze the real reason why your Xiaohongshu notes have no traffic:

The cover is not outstanding, the title is not focused, and the text is not meaningful.

Whether Xiaohongshu notes can arouse users’ interest, the note cover is very important! The cover should be as clean, high-definition and focused as possible.

It can stimulate users' reading interest in a short period of time, or give people a pleasing feeling.

The note title must contain keywords. Allow users to see at a glance what the main content of your note is.

For example, for skin care notes, you can write "Must-read for students | Tips for sun protection and skin care in summer", "Nanny-level skin care tutorial for morning C and evening A", etc. Try to define your target group in the note title and reflect the core content of the note. It would be even better if you add some hot words, such as seasonal words, holiday words, Internet buzzwords, etc.

The main body of the notes does not have to be long, but it must be well-organized and meaningful. Make it clear what you want to share so that others can quickly understand what you want to express. It would be best if they can also gain some knowledge or skills from your shared content, so that your notes will have "collection" value. Users will also be more willing to like you.

Unable to choose the release time, the release will be drowned out during peak period

Many influencers choose to publish content during peak traffic periods, such as at night and on weekends. Although there are indeed more users browsing Xiaohongshu during peak traffic periods, there are also more content competitors.

If the content itself is not very outstanding, it can easily be drowned out by similar topic notes.

A better approach is to avoid traffic peaks and choose other suitable time points to publish according to the characteristics of your own content selection. This may have more unexpected effects!

For example, for fitness notes, you can choose to publish them around 6 to 7 in the morning; for food notes, you can choose to publish them at lunch time or after dinner; for knowledge sharing notes, you can choose to publish them after 10 in the evening, and so on.

You can try more, summarize and analyze, and find the publishing time that best suits your note type!

The note violated the rules and was restricted by the authorities

Xiaohongshu platform will limit the flow of notes that violate the rules, and serious violations may even be removed from the platform and the account may be banned. Common situations that are easily judged as illegal notes include the following:

(1) Functional products use false effect pictures and use PS to compare the products before and after use. For example, for skin care products, users post a comparison of their skin conditions before and after use, but the photos are not real, but post-processed with Photoshop.

(2) Using non-realistic dry goods and popular science in notes, and secretly promoting products. Xiaohongshu advocates sharing of real experiences. Avoid blindly copying others. Describe the feeling of using a product based on your own real experience, rather than copying some popular science knowledge and so-called dry content that you don’t even understand.

(3) Using fake product images in notes. For example, in collection notes, many people will directly find some non-real product pictures on the Internet and make puzzles, etc. This type of note can also easily be judged as a violation. Therefore, when making product recommendations or sharing content, you must pay attention to using real product pictures, and it is best to take them yourself.

(4) The notes contain a large number of low-quality staged images and lack any real usage scenarios. If your photography skills are not strong enough, try not to choose posed photos. Try to choose real people to appear in the video and share it in real usage scenarios, so that the notes will not be easily judged as illegal notes.

The note contains banned words

Before posting any notes on Xiaohongshu, it is best for everyone to check for banned words. Common banned words include: traffic-generating banned words, such as WeChat ID, mobile phone number, link, Taobao, Tmall, JD.com, Suning.com, APP name, etc., as well as some uncivilized words, etc.

Of course, you can also use some word search tools to check sensitive words yourself, such as: group review system. You can copy the note title and body content to the website page, check for sensitive words, and then publish the content after confirming that there is no problem.

Through operations such as brushing likes, it is judged as traffic fraud

If the platform determines that you have engaged in traffic cheating, you will be subject to severe penalties, such as: abnormal traffic being cleared; the system being unable to recommend notes normally; and in serious cases, you may also be restricted from using platform functions, such as being unable to apply to be a creator, brand partner, etc.

The following are common behaviors that are considered traffic fraud:

(1) Seeking to increase the number of likes, favorites, comments, or followers of a note or account through any channel;

(2) Manipulating multiple Xiaohongshu accounts to post batches of notes or to like, collect, comment, and follow a large number of posts;

(3) Participating in professional mutual-following groups and artificially intervening in the account's fan data or note, like, collection and comment data through mutual brushing.

For example: organizing fans to like, collect, comment, follow, etc. through paid methods such as sending red envelopes.

Although everyone hopes that their notes will have traffic, it is necessary to increase followers through formal channels. Do not rush and increase followers through some cheating means. You can gain more fans by sharing real content and constantly optimizing the pictures, titles, and text of your notes to truly improve the quality of your content. At the same time, you can also share these real notes with your relatives and friends, and increase the weight of your notes through real comments and interactions.

Author: Qunliang

Source: Group