Is it okay to put sea cucumber seafood on Weibo Fans Channel advertising?

The sales of seafood products such as sea cucumbers and lobsters on Taobao are actually very good, but due to Taobao's sales rules, stores with high sales can relatively get more orders, and the promotion cost of Taobao Through Train is very high.

Therefore, many sea cucumber and seafood product owners are still exploring some new sales ideas, such as adding WeChat, chatting with customers through WeChat to make deals, and selling by cash on delivery. In addition, WeChat can also let old customers help introduce old customers. This sales idea is also a very good way, but how to let users who need to buy sea cucumbers and seafood find us is also a relatively difficult task.

Therefore, finding potential consumers through online advertising has become a new choice for more and more sea cucumber and seafood owners.

Weibo Sea Cucumber Advertising Case

So what platform is more effective and suitable for the launch of sea cucumber seafood products? Weibo Fans Advertising is a good choice.

Currently, many sea cucumber and seafood manufacturers have promoted their products through Weibo, and the advertising effect is quite good.

Take the sea cucumber advertisement in the picture above as an example.

The advertisement adopts the sales method of adding WeChat and paying on delivery. The product is "Dalian Zhangzidao Wild Sea Cucumber". The purpose of the advertisement is to get more users to add WeChat. The advertising copy is relatively simple, and the advertising pictures also use some real-life pictures of sea cucumber production, as well as close-up pictures of sea cucumbers. During the process of running, the advertisement received a total of 718 reposts, 1,327 interactive comments, and more than 5,000 likes.

Therefore, the advertisement does have the function of helping the sea cucumber owner "find users who are interested in sea cucumber products" (adding WeChat data, we don't have it yet).

And the ad is still being run, so the advertising effect should be good, otherwise the advertiser will stop running the ad.

Weibo seafood advertising sales case

Why are such advertisements effective on Weibo? First of all, Weibo has a large user base with purchasing power and demand for seafood products.

Secondly, after Weibo Fans Ads were upgraded to Super Fans Ads, the advertising delivery became more precise and it was able to conduct a more in-depth analysis of users, so that users who saw this type of sea cucumber and seafood advertisements were, relatively speaking, users who had a certain demand for sea cucumber and seafood products, or users who had the purchasing power, thus increasing the chances of the product being purchased.

Of course, this sales method of adding WeChat to make purchases and paying cash on delivery also gives consumers a certain "risk-free" hint. Users will think that they will not be deceived, and if the quality of the product they receive is good, they can just pay for it themselves.

Therefore, it is a good idea to promote sea cucumber and seafood products on Weibo.

It is better to launch a wave of advertisements for sea cucumber and seafood products on Weibo now when there are not many users. Once all users have been "baptized" by these sea cucumber and seafood advertisements, the advertising effect will become worse.

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