Exchange cooperation tutorial: Things you don’t know about exchange

1. The significance of volume exchange cooperation:

1. Get more resources.

A. Some channels may not be commercialized, and resources are not sold, so they can only be obtained through exchange.

B. The resources sold by some channels may only be a part and cannot meet the demand for quantity.

2. Get cheaper resources. Generally speaking, resources for exchanging traffic are cheaper than resources for directly purchasing advertisements.

3. Maintain good relationship with channel business. Some channels have quantitative KPIs for their businesses, and they say that only those who participate in the volume exchange are eligible for better first-launch resources and event resources.

2. How to exchange volume for cooperation:

1. Both parties have their own quantity.

Both parties exchange their own quantities. (Website, store, APP, wap, etc.)

2. Both parties are buying quantity.

Both parties look for channels to purchase quantities.

3. One side is the purchased quantity, the other side is your own quantity.

This situation usually occurs in cp and channels. CP buys volume for the channel, and the channel repays with its own volume. Otherwise, there is no point in working between CPs and channels.

4. One party provides brand resources, and the other party provides volume.

It is common for CP to embed the channel’s logo in advertisements on subways, Focus Media, buses, etc., and then the channel gives CP some promotional space.

3. Sources of volume exchange cooperation:

1. Your own.

It can be from your own website, your own offline store, your own APP and everything related to yourself. Some products have offline stores, such as Gome. The store’s wifi is a good resource. The default page of the wifi has search, website navigation, app download and other sections, which can all be used for resource exchange.

2. Bought.

For some products, you may not have the quantity yourself or cannot export the quantity yourself, so you have to buy it.

4. Buying channels:

The channels for purchasing volume are somewhat troublesome, as there are too many channels and they are too complicated. The difficulty is how to find cheap ones that are good and of good quality. All you need to do is make a table:

1. What are the channels? List all the channels for buying traffic.

2. What resources are there? What can these channels promote? Many products can be promoted through general channels.

3. How much is it? How much volume can this channel bring you in a day?

4. What are the prices respectively? What is the unit price of the corresponding product promoted by this channel?

5. How is the quality? Retention, activity, and quality are best judged by the target audience of your traffic conversion.

6. What is the relationship with the exchange object? Some channels have a very good relationship with the party you want to cooperate with, so they should be given priority.

After finishing, if the overall results are better, we can try to cooperate, if the results are good, we can deepen the cooperation, and if the results are not good, we can terminate it.

V. Principles of cooperation:

1. Transfer risks.

The quality standards are set by the partners, and we inform the channels before cooperating with them: we will settle the quantity approved by the partners, and will not settle the quantity not approved by the partners.

2. Recommended by the other party.

It is best for the channel for purchasing volume to be introduced by the partner, because the channel introduced by the partner means that it is recognized by it, so the quality is more reliable.

6. Cooperation steps:

1. Understand the products that can be exchanged for cooperation.

2. Understand the rules for exchanging different products.

3. Find channels and follow the forms and cooperation principles mentioned above.

4. Cooperation. Cooperate through the channels that have been confirmed to achieve good results.

5. Optimization. Select better channels, it is recommended to choose two or three for long-term cooperation.

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