Entrepreneurs, you may just be a house in the Third Ring Road in the eyes of investors

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It has been a while since the "Yimutian incident", and Koala also sent out its last bus at 7 pm on September 11. Evernote, also from Silicon Valley, is also facing bankruptcy.

The global stock market is in turmoil, and the Chinese stock market has been hit hard. It is not difficult to remind people of the stock market crash in 2000, when companies such as Sohu, Sina and NetEase fell below 1 yuan. If it were not for the perseverance of predecessors such as Zhang Chaoyang and Ding Lei, the portal websites' glorious 10 years would no longer exist.

Similarly, the entrepreneurial circle is facing the same dilemma. No one can use a few pages of PPT to attract millions of dollars in investment, and no investor will make a payment first and then sign an agreement... What's interesting is that in the past 20 years of Internet entrepreneurial history, new giants have been born after every crisis.

After the dot-com bubble burst in 2000, the first-generation information portal Yahoo was sidelined and companies that provided deep Internet services such as eBay and Amazon quickly replaced it. It was not until four years later that Google, representing the new information portal model, became the new generation of Internet king.

The financial crisis in 2008 coincided with a critical period in the development of mobile Internet. Nokia, which was burdened with too many historical costs and failed to correctly define its future, could only watch Apple ascend to the throne despite starting early in the mobile Internet. It could only accept its fate of decline after the crisis.

It's just a suite in the Third Ring Road

In 2013/14, the enthusiasm for entrepreneurship reached its peak. The 200-meter-long Entrepreneurship Street was crowded with people, and major entrepreneurial coffee conferences were held continuously. Every day, there were excitement and screams coming from inside. One day in May this year, Premier Li Keqiang came to Zhongguancun Entrepreneurship Street and drank a cup of 3W coffee. The enthusiasm for entrepreneurship among the whole nation rose again. Then, with the stock market shaking, investment and financing tightened.

Let's look at a set of statistics released by Digital Investment China in mid-July. It shows that the scale of VC/PE financing events in the Internet industry in the second quarter of 2015 was US$3.789 billion, a decrease of 50.36% from the previous quarter; the number of financing cases was 222, a decrease of 10.84% ​​from the previous quarter.

Looking back, there are quite a few apps like Footprints and Face Meng that were popular overnight and died quickly. These apps received millions of investment due to their overnight popularity and the surge in the number of users in a short period of time. Because of their simple development and easy replacement, the user stickiness is not high; most importantly, these are not rigid needs. With the follow-up of early players or giants in related fields, it must be like a meteor passing by. Some investors even said that this type of app is just a house in the third ring road in the eyes of investors, and the subsequent rise and fall depends on the ability of the entrepreneurs. When capital is no longer so fanatical, investors want fully-fledged birds, not hungry chicks.

B2B: Flying Pigs

After O2O, C2C and various door-to-door services, B2B is likely to become the next pig in the wind, as can be seen from the popularity of Zhaogang.com, Zhaomei.com and Zhaosushu.com since the second half of the year.

In fact, as early as 2007, Alibaba conducted B2B transactions in the form of an information platform. Today's entrepreneurs, in addition to information matching, are deeply engaged in vertical fields. Although the giants have enough advantages in the overall environment, when it comes to vertical fields, internal fighting and mutual constraints within companies are exactly what entrepreneurial teams are least likely to encounter. It is not impossible for a small team to carve out a path in the industry where there is constant fighting.

Cao Wei, investment director of BlueRun Ventures, believes that 2014 is the first year of the B2B closed-loop transaction model for the entire industry. How to use the Internet's online closed-loop transaction platform to open up or enhance some transaction gaps and value experience gaps between traditional merchants and between B and B has become one of the important factors for the success of a B2B entrepreneurial platform.

Looking back, it took nearly 15 years for the B2C industry to mature. If 2014 is regarded as the first year of B2B, there may be another 3 years for new market segments to enter. By 2017, monopolies will emerge and giant platforms will appear, so B2B entrepreneurs should fight and cherish their opportunities.

Excessive secretion of adrenaline

"National Entrepreneurship" is just like "National Steelmaking", which is nothing more than a frenzy caused by excessive secretion of adrenaline. We cannot deny the fact that small people change history, but those "little people" who changed the world once used their ideals to burn the mediocre world. No matter what kind of business model it is, history will follow the same rhyme and crush the ruthless speculators.