How to create a Douyin IP expert and share the tips on how to gain fans!

Everyone is familiar with the word "Tik Tok".

The emergence of TikTok has put Tencent's position as the traffic giant in jeopardy, and it has directly activated its own protection awareness, "issuing the strictest external link announcement, users will not be able to share short videos of the following apps on WeChat."

Since Douyin can make Tencent nervous, it just shows how popular it is, and the core of its popularity is traffic.

Where there are people, there are markets and business opportunities. In an era where business opportunities are everywhere and traffic is king, you and I who missed the live broadcast era certainly don’t want to miss the short video era again.

I also started to study and play TikTok because I saw the business opportunities and the red ocean of TikTok.

After a week of in-depth research in June last year, my followers increased from a few to more than 200,000. I hope that by sharing my experience with everyone, everyone can easily play Douyin and make money!

I will share with you the following five points, which are also my own experience of playing Tik Tok:

1. How to play Tik Tok for beginners

2. 5 ways to play Douyin and 7 categories of video shooting

3. How to cleverly transfer materials to become a celebrity with hundreds of thousands of fans

4. How to cleverly use hot topics to increase followers

5. Summary

1. How to play Douyin for beginners

1. Prepare a mobile phone, a card, and a Douyin account (you cannot switch Douyin accounts on the same mobile phone, which may easily lead to a decrease in weight. A Douyin account only targets one field; a Douyin account only targets one group of people; the more accurate and vertical the account positioning, the more accurate the fans, the easier it is to realize, and the more accurate traffic you will get)

2. Avatar name, signature, and TikTok account (once set, do not change it at will, as it will reduce the weight. WeChat account can be set to TikTok account)

3. Maintain the account for at least one week in the early stage (like, comment and forward, comments are the soul of Douyin)

4. Locate the IP of your own account (content is king when creating IP works)

How to create video content:

For example, the positioning of your account is to sell your Tibetan Cordyceps sinensis through displaying your works.

First of all, you need to prepare beautiful, photogenic containers to place the Cordyceps and arrange the dishes beautifully. Music suitable for the video (classical music is recommended) can also be combined with some of Tibet’s beautiful natural environments for filming.

Include people in the film, as it will make the film more lively. Of course, you can also create some stories or interesting things from them, or explain the pharmacological effects of Cordyceps sinensis in some other aspects.

(It is best if the video is coherent. For example, you can start by shooting the herbs in bulk and drying them, and update the short videos in a sequential cycle. Others will know that you are directly supplying them from the place of origin, rather than just selling them yourself. The premise is that the style and quality of the video must ensure that the picture is clear and not messy.)

If you want to make a short video into a self-media platform, it must be in order from the beginning to the end!

Don’t just take a picture of whatever you think of! That way your fan user base will not be of high quality and accuracy.

For example, if you want to promote your product, it is best not to promote the product directly on the short video platform, but to use a substitution method.

Short video platform, why do others like to watch you?

1. He has needs

2. He likes you

3. It can cause other people to have an emotional resonance

A. Others have needs, which means that others just need your product. If you directly shoot the product, your fan growth rate will be very slow, because no one likes to watch advertisements for a long time.

Of course, you will attract accurate fans. Even if you only have a few hundred or a few thousand fans, they may be more accurate and have more sales power than tens of thousands of fans.

B. It means he likes you. How to make others like you? For example, if you are a beautiful Tibetan girl carrying a basket to collect medicinal herbs, or passing by a beautiful bridge and flowing water.

Or washing your hair under a waterfall with a basket of medicinal herbs next to you, or the daily life of elderly Tibetans, or two guys and a girl with creative talent making a short video, etc., all of which can make fans pay attention to you and like you.

Of course if people like you, your fans will definitely grow. You can occasionally introduce your products, which is certainly not pure advertising, or leave your WeChat account to direct traffic to WeChat for transactions.

If you build a good WeChat circle of friends, then the fans you attract will just have this demand and like and trust you, so they will naturally be easily converted to buy your products.

C. To arouse emotional resonance, let me give you an analogy. A few days ago I saw a man carrying a backpack. I forgot where in Chongqing he was. It was the kind of backpack you would use for mountain climbing.

They specialize in helping people carry things up the mountain, charging 20 yuan per load. They are very simple and seem to be working very hard, which makes people sad, reflecting the sad living conditions of the local people who do this job.

Everyone felt sympathetic after watching it and felt uncomfortable. It received millions of clicks in a short period of time. This emotion easily made people think of their relatives, friends, parents, etc.

Therefore, it can resonate with everyone and form a fission propagation effect. Therefore, we should not directly promote our products through short videos.

Continuing with the example of Cordyceps: a work with artistic conception, the man goes up the mountain to dig herbs, and the woman greets him at the bridge. It is very artistic and has a strong visual sense, and the clothes are dressed with ethnic characteristics.

Li Bingbing held a parasol and a towel with ethnic characteristics in her hand to wipe the sweat off her boyfriend's face. She looked at him lovingly, and the man also looked at her affectionately while playing ethnic music.

D. Of course, there are also many videos that can be directly promoted (such as special crafts, long-lost folk culture, such as people who have mastered some special skills and techniques, which are fresh and novel to watch, so they can directly show their handicrafts and appearance on them)

Of course, good looks can quickly attract attention. Even without good looks, for example, if the scenery is beautiful, or as I mentioned above, there is a creative story, or it is fresh and novel, it can also gain a lot of traffic and clicks.

Of course, if conditions permit, you can use a SLR or mirrorless camera to shoot. If your phone has a high-pixel configuration, there is no problem using the phone to shoot. Many internet celebrities shoot directly with their phones.

A well-made video can make you famous. Some big V accounts are operated by professional teams, so in the absence of such conditions, we have to shoot according to our own conditions.

2. 5 ways to play Douyin and 7 categories of video shooting

The five main ways to play Douyin are: Technical, Music, Dance, Science, Emotional

The 7 categories of video shooting are: Appearance, Talent Show, Life, Scenery, Sports, Games, Creative Shooting, Graphics and Science

3. How to cleverly transfer materials to become an expert with hundreds of thousands of fans

Before you copy other people's works, you must first understand your own IP positioning! Figure out which of the seven categories the work you are moving belongs to.

After understanding the positioning, we need to have a clear direction and know which platforms to go to for the works and materials we need. Next, I will share with you a case study on how to get 200,000 fans in a week:

From the picture, you can see that I used the graphic explanation category among our 7 categories.

Since the IP is pictures and texts, the direction we look for materials must be pictures and texts or materials that can be made into pictures and texts. We can first compare your IP peer accounts, adapt other people’s video content into the form of picture and text commentary, and also post them on Weibo, Baidu, WeChat Moments, and WeChat public accounts.

We can find the materials we need in various weight loss apps, make the videos we need, add songs, and then directly publish our own original works.

4. How to cleverly use hot topics to increase followers

Since you are using popularity to increase followers, you must understand what is popular on Douyin, right?

You should spend at least some time on Douyin every day. If you do it for three consecutive days, you will know what is the hottest thing on Douyin. I believe that everyone who uses Douyin knows "Modern Brothers".

Now let me show you two examples of using the popularity of Modern Brothers.

I believe that after reading these two cases, you can also understand how to quickly become popular with the help of hot topics.

V. Conclusion

Finally, let me remind you that when it comes to monetization, as long as you have enough fans, you don’t have to worry about not being able to sell your products. Even if you don’t have products, your fans themselves can monetize directly, which still proves the Internet formula: traffic = money.

Everyone remember:

The clearer the positioning of the Douyin account is, the easier it will be to operate the Douyin account, the easier it will be to increase followers, the better the effect of attracting traffic, and it will also be easier to monetize on Douyin.

Source: Xue Ye