How to deploy huge amounts of Qianchuan?

How to deploy huge amounts of Qianchuan?

Bytedance Qianchuan is an e-commerce advertising platform under Bytedance, providing merchants and creators with integrated marketing solutions for Douyin e-commerce.

What is the difference between Juliang Qianchuan and the original platform?

Before the launch of Bytedance Qianchuan, DOU+ accounts, Bytedance Luban accounts, and AD accounts supported content heating, product promotion, and Douyin account promotion, respectively.

Now, Bytedance Qianchuan has fully integrated the e-commerce marketing capabilities of DOU+, Bytedance Luban, and AD platforms. You only need to open a Bytedance Qianchuan account to carry out all Douyin store promotion operations.

In addition, Bytedance Qianchuan has also connected the Douyin store, Douyin account and Bytedance Qianchuan account, one store, one account and one Qianchuan. Through one-click account opening and convenient management, an integrated marketing closed loop of "product management-traffic acquisition-transaction completion" is achieved.

What does "One Store, One Number, One Thousand Rivers" mean?

The unique binding relationship between Doudian, Qianchuan and Douyin accounts is established to complete the "Rendianchuan" integrated business operation chain, making management more convenient.

A Doudian store can only open one direct customer huge Qianchuan account

A Doudian can find multiple agents to cooperate with, but each agent can only open one Qianchuan account for each Doudian

If the person and the store are unbound together, the Juliang Qianchuan account and Douyin will be unbound at the same time. Juliang Qianchuan and Doudian are bound together and do not support unbinding.

(One store, one number, one thousand rivers diagram)

Massive Qianchuan account establishment

1. Choose marketing goals and promotion methods

Marketing goals: You can combine your own marketing goals and choose short videos/pictures and texts to attract users to buy products or live broadcasts to attract users to enter the live broadcast room

Promotion method: Rapid promotion is more suitable for novices and the operation is relatively simple; professional promotion is suitable for skilled optimizers.

2. Promotion target setting

Short videos/pictures and texts are mainly used to promote products

Live streaming sales requires selecting the Douyin account to broadcast

3. Delivery settings

Choose the delivery method: "Control Cost Delivery" and "Large Volume Delivery"

Delivery speed: "As fast as possible" and "Evenly"

Set conversion goals: "Product purchase", "Fans increase" and "Likes and comments"

Set a budget: Just set a reasonable budget based on your actual situation.

Setting bidding method: You can refer to the suggested bid, but if you have historical data or know the industry average price, you can also set the bid according to the actual situation.

Delivery date and delivery period: This setting can be set according to your actual situation.

Set up targeted audience.

4. Creative materials

We recommend "programmed creativity" as the first choice. The system will make multiple combinations with the materials we provide, so the probability of increasing the volume is higher.

5. Set up a landing page

In this step, you can add creative tags and creative categories, and finally the "Release Plan"

Author: Houchang College

Source: Houchang College

<<:  Storytelling in the 11th: Story-telling mid-length videos, a mid-length video gameplay that quickly resonates with the audience and can be quickly monetized

>>:  How to use coupons and cases

Recommend

How to get more recommendations on self-media platforms?

This article will talk to you about the article r...

Beijing's heating is extended to March 22! How is the extension fee calculated?

Today we received two pieces of good news. In add...

Yang Yigang's zero-based money-making videos become cash courses

Do you also want to experience the feeling of hav...

3000 words in-depth explanation of bidding promotion sorting rules!

People in the industry all know something about t...

How much does it cost to customize a home mini program in Ganzi?

The mini program provides convenience for publici...

What does the information flow advertising model mean?

Information flow advertising refers to a form of ...

How to increase SEM conversion rate? OCPC complete guide!

With the continuous development and gradual matur...

Tips for Weibo promotion and traffic generation

Weibo can be said to be a big brother-level platf...

9 knowledge points for marketers in 2020!

2020, the sky is full of black swans. The economy...

How to rename an unnamed WeChat applet?

Q: How to rename an unnamed WeChat applet? A: How...

WeChat operation: 20 self-media platforms that self-media people must know

Dingdian started out as a channel developer, so i...

Will money be deducted if the WeChat payment code is photographed?

Now WeChat payment has become an indispensable pa...