Centimeters Footprint Sunqiao: Create quality outsourcing with freelancers

"Internet +" has transformed and influenced many industries, and also affected many entrepreneurs. Many ambitious people have placed their entrepreneurial plans in the Internet field. However, under the clear technical architecture/clear product requirements, the products made by the outsourcing platform for entrepreneurs are very unsatisfactory. Or some entrepreneurs have already ended their business, but the outsourced entrepreneurial technology products have not yet been released. Is Internet outsourcing really unreliable? Is there no reliable one?

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At the China Collaborative Venture Capital Forum held on March 13, the reporter interviewed Sun Qiao, the founder of Centimeter Footprints, an Internet product consulting, design and development service company.

Walk out of your own rhythm step by step

Sun Qiao, the founder of Centimeters Footprint, graduated from Beijing University of Aeronautics and Astronautics in 2009 and worked at Microsoft and Sinovation Ventures. He co-founded Wandoujia in 2010. As the team leader, he established the Wandoujia Android team and Wandoujia Social team, responsible for the product development and social exploration of the Android version of Wandoujia. At the peak of Wandoujia's development, he chose to start a business.

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Sun Qiao, founder of Centimeters Footprint

The road to entrepreneurship is difficult and full of challenges. In the early days of Centimeters Footprint, it was difficult to recruit people. At first, Sun Qiao asked friends for help, but his friends had their own jobs after all. So he started to contact part-time workers and gradually formed a pattern. However, the good times did not last long. Part-time work was difficult to sort out, project progress was difficult to control, and the quality of the final works delivered was uneven, so part-time workers were replaced by freelancers. On the other hand, because the company did not have a product manager, as the demand increased, work efficiency became extremely low. Realizing this problem, Sun Qiao immediately recruited a project manager to manage and allocate work projects.

Talking about the company crisis that impressed him the most, he mentioned the problem of employees leaving the company due to high work pressure, heavy tasks, and high project requirements. When this happened, Sun Qiao realized that starting a business is really not an easy thing, and there are all kinds of difficulties waiting for you along the way. Especially when the company is still in the exploratory stage, the business work distribution is a bit chaotic, the system is not perfect, and the employees are also a bit confused. How can such a new company get on the right track?

Employees are the cornerstone of an enterprise's survival and development. The problems of an enterprise can generally be attributed to people. How to retain employees and get an excellent team of employees? Faced with this problem, Sun Qiao, who was born as a technical person, was extremely frustrated. He sought advice from experts, studied "Organizational Behavior", and consulted friends to find a solution suitable for his current situation. In the end, he avoided the dilemma of a large number of employees leaving and resolved the crisis. In this way, the company gradually got on the right track and moved forward step by step in Sun Qiao's exploration.

Quality outsourcing = (high-quality people + advanced methodology) * a brand heart

It is understood that the outsourcing industry is currently divided into two major markets. The first is the market serving the government and large enterprises. This market has certain rules due to the supervision of the state. The Internet market, which is not regulated by the government, is like the problems of the farmers' market more than ten or twenty years ago: dirty, messy, and poor. For example, in order to save costs, customers lower the price, so the products they get are naturally not guaranteed. On the other hand, outsourcing companies compete with low prices to get by.

In this "turbulent times", if Centimeter Footprints is to be done well, Sunqiao believes that it is absolutely impossible to go with the flow, and quality outsourcing must be done! Centimeter Footprints has been established for more than three years and has formed a set of "methodology + tools" that have been polished and verified by hundreds of projects and dozens of customers.

What exactly is this methodology after thousands of trials and tribulations? This has to start with how to do quality outsourcing. So, Sun Qiao listed the following formula for the reporter:

Quality outsourcing = (high-quality people + advanced methodology) * a brand heart

He told reporters: "First of all, we need high-quality people, we need high-quality freelancers, not ordinary part-time jobs. We have high requirements for freelancers. They need to have more than three years of work experience and work no less than 40 hours a week, and they can also work during the day. To control the level of freelancers, we have a strict scoring system (5-point system) for screening. In the first round of screening before the interview, the works provided by the freelancers are scored, and three works with a score of more than four points are qualified. Freelancers who pass this screening can enter the second round: professional interviews. Freelancers are tested and scored in the areas they are good at, and only those with a score of more than 4 points can be hired. After that, every time a freelancer completes a project, centimeters feet Yin evaluates projects based on four dimensions: communication ability, skills, professionalism, and completion quality. Freelancers with an average score below 3.8 will be eliminated. According to statistics, the elimination rate is 98%. Secondly, we need advanced methodology. First, we must learn to educate customers and let them make reasonable demands instead of adding them; second, we must manage freelancers well and let them complete projects on schedule according to our high requirements; third, we must think about how to make money. Third, we must have a heart for the brand. In the outsourcing market, in order to do a quality outsourcing, in addition to the two aspects of infrastructure mentioned above, we also need an unswerving heart to build a good brand. Stay away from competing on low prices and getting by! Redefine the rules in combination with infrastructure and do high-quality outsourcing that people can trust. "

How to judge whether an outsourcing service is reliable?

How to judge whether an outsourcing company is reliable? Sun Qiao suggested that judging whether an outsourcing company is reliable needs to be measured from two aspects: first, start with details and pay attention to the quality of its work. For example: the spacing between words on the website page, the style display effect, etc.; second, look at the quotation. Determine whether the other party has conducted a serious analysis after understanding the needs, conducted a functional split and workload assessment, and given you reasonable design suggestions, and finally gave you a quotation. The quotation process itself is the most important measurement point. This quotation process is an important criterion for reflecting whether an outsourcing company is professional.