WeChat startups have exploded, and four models are popular

Entrepreneurs and well-known companies from all walks of life have begun to abandon the development of APPs and instead devote themselves to the WeChat public platform, which has lower development and promotion costs and better results. For a time, WeChat became a new outlet for mobile Internet entrepreneurship. WeChat has recently opened the “Shake & Nearby” portal to the public, which will be a huge opportunity for community O2O entrepreneurs. This article analyzes several typical WeChat entrepreneurship models that are currently popular.

A few years ago, there were many reports of people getting rich overnight by developing a mobile app. However, with the increasing number of mobile apps, most apps developed by entrepreneurs have been submerged in the tide of mobile Internet. Faced with the high development and promotion costs of APP, many mobile Internet entrepreneurs have once again fallen into difficulties and confusion.

The continuous opening up of Tencent's WeChat public platform has given mobile Internet entrepreneurs new opportunities. As a result, entrepreneurs and well-known companies from all walks of life began to abandon the development of APPs and turned to the WeChat public platform, which has lower development and promotion costs and better results. For a time, WeChat became a new outlet for mobile Internet entrepreneurship.

WeChat has recently opened the “Shake & Nearby” portal to the public, which will be a huge opportunity for community O2O entrepreneurs. This article analyzes several WeChat entrepreneurial models that are currently popular.

In the financial field, Jiufu Wukong Financial Management creates a wealth myth through WeChat

The rise of new financial management methods such as baby finance, P2P, and crowdfunding has brought China's Internet finance to a climax. There are also many outstanding ones such as Yu'ebao, which have created miracles in Internet finance with the help of PC Internet and mobile APP, but most Internet finance entrepreneurs still fell in a pool of blood. Faced with fierce competition from APPs, another domestic Internet finance company, Jiufu, did the opposite. None of its 6-7 financial products launched an APP. All of them were established on the WeChat public platform. Its Wukong Financial Management, in particular, created a wealth myth in the financial industry with the help of WeChat public accounts.

Wukong Finance was only launched in September last year, and its current valuation has exceeded hundreds of millions of US dollars, with around 3.2 million registered users and a transaction volume of over 3 billion. It only has a static page of its official website on the PC side and a WeChat public account on the mobile side. Its history of success really makes people in the industry astonished. Liu Kuang believes that the main reasons are as follows:

First, it claims to have strict control over audit risk, economic fluctuation risk, and capital liquidity risk.

Secondly, the control of technical risks is the backing for the rapid development of Wukong Finance. Currently, Jiufu has not given up its technologies in platform network technology, user and transaction data storage, payment security, etc. because of the WeChat platform.

Thirdly, Wukong Finance cleverly used the social feature of WeChat to interact effectively with users. At the same time, with the support of many WeChat fans, Jiufu also became the first platform in the industry to have more than 10 million registered users.

Fourthly, the high and stable returns of Wukong Finance are the key to attracting many users to buy. Nowadays, under the squeeze of banks, the rate of return on baby financial management has been declining, so many users have invested their funds in high-yield financial products such as Wukong Financial Management.

E-Car Wash, WeChat and APP dominate the automotive aftermarket

From the perspective of the current automotive after-sales service market, E Car Wash, which was just launched in November 2014, quickly built itself into the largest automotive after-sales service platform in China in just one winter by relying on door-to-door and in-store car washing services. E Car Wash adopted a strategy of giving equal weight to WeChat and APP. Its successful experience is also worth learning from for domestic entrepreneurs:

First, the WeChat official account service launched by E Car Wash is quite simple. Users can log in and place orders directly without registration. They can make an appointment through the WeChat official account for the nearest car wash point nearby or have a car wash technician come to wash their car. The convenience of operation is an important reason why it is popular among users.

Second, compared to the long waiting time in the car wash store, the door-to-door service provided by E Car Wash does not require any waiting in line. Even if you go to the store to wash your car, you can make an appointment in advance through WeChat. If there are many people, you can go to the car wash later, which solves the market pain point of having to queue up for car washing.

Third, many car owners applied for a card at one store, but could not use it at another. There is also the embarrassing situation where a car wash shop closes down and customers’ cards cannot be used. The universal card launched by E Car Wash for users is much more convenient to use, and there is no need to worry about a car wash shop running away and causing the car wash card to no longer be usable.

Fourth, the real way for a car wash to win the market is to rely on service. In response to the current opaque car wash service situation in the car wash industry, E Car Wash has unified industry standards, set up high-standard service processes, and conducted background checks and interviews on all car wash masters and cooperating stores, so that car owners' car wash services are fully guaranteed.

Fifth, price is also a huge attraction for car wash users. E Car Wash attracts users to wash their cars with low prices and also normalizes user recharge rebates.

Pets at home, good dog business experience reference

In fact, when it comes to the pet market, there are many WeChat public accounts that use WeChat to create door-to-door pet services, and many of them do well. Here Liu Kuang uses the example of Good Dog as an example of the experience of entrepreneurs. Good Dog applied to open a WeChat subscription account. By frequently posting dog-related WeChat articles and pictures, the Good Dog WeChat account has been popular among fans and was shortlisted for the top 100 Chinese WeChat public accounts in 2014. Therefore, Good Dog launched door-to-door and in-store reservation services for dogs through its WeChat account.

On the one hand, the door-to-door service launched by Haogougou solves the trouble of many dog ​​owners taking their dogs to see a doctor or for grooming, saving a lot of time. It also avoids the possibility of cross-infection if the dog is taken outside because of illness. Dog door-to-door service is both convenient and safe for pet owners. On the other hand, for many pet grooming workers whose salaries are not very high, they have got a new part-time job through Good Dogs.

In addition, for some dog owners who want in-store services, Good Doggo’s introduction of in-store appointments not only solves their needs, but also brings new business to offline pet stores. Because it solves the needs of multiple parties, Good Dog's model quickly received market response and capital favor. Currently, Good Dog has received two rounds of investment.

Pocket Shopping, growing and developing through WeChat business

In the second half of last year, Koudai Shopping received a C round of financing with a total financing amount of US$350 million, of which Tencent invested US$145 million, accounting for a 10% stake. The reason why Tencent invested so heavily in Pocket Shopping is that it took a fancy to the WeChat store of Pocket Shopping. At present, the micro-stores of Pocket Shopping have attracted more than 10 million stores to settle in. The scale is so large that it can be called Taobao Mall based on WeChat.

The reason why Pocket Shopping stands out from numerous WeChat store platforms is that it started to focus on mobile e-commerce early, seized the favorable opportunity, and thus attracted a large number of merchants. This is the strong pillar that supports the Pocket Shopping mobile e-commerce empire. Just think about it, Taobao has achieved its current glory only because it attracted countless merchants to enter by providing free services.

Secondly, Tencent’s investment in Pocket Shopping has given it the financial strength to compete with JD.com’s Paipai Weidian and Taobao Weidian. The reason why many small and medium-sized store platforms die prematurely is that they do not have sufficient funds to expand the market.

Finally, Pocket Shopping attaches great importance to Weidian. After C round of financing last year, Pocket Shopping announced that it would invest 200 million yuan in the future to attract traffic for WeChat merchants, and opened a series of vertical market apps under Pocket Shopping to WeChat merchants.

The above are just a few examples of people who started a business and got rich with the help of WeChat. WeChat has recently opened the “Shake & Surroundings” portal to the public, which will be a huge opportunity for community O2O and numerous door-to-door and surrounding service entrepreneurs. The rise of Wukong Finance on WeChat Finance, the rapid growth of E Car Wash on WeChat Car Wash, and the development history of Good Dog and Pocket Shopping leveraging WeChat are worthy of reference and learning for every WeChat entrepreneur. At the same time, a wave of entrepreneurship based on WeChat has also begun to erupt in China.