What should I do if I encounter negative reviews in the Apple App Store? Use these 6 methods to help you solve the problem!

Those who do operations are afraid of encountering bad reviews , and adding a one-star rating will have a negative impact on search result rankings and page conversion rates . But this is a problem that all apps will encounter, so don't panic too much.

There will always be people who don’t like your app, and they will express their dissatisfaction in the App Store . How should you respond to these negative reviews?

Based on our observations of App Store optimization experience and retention data from hundreds of clients, we’ve come up with the following five tips for dealing with negative reviews.

Even with thousands of positive reviews in the App Store and Google Play , a critical or offensive review can still be very hurtful to the kids on the development team. After all, the App is like your own child, and any extreme criticism from anyone is a denial of your work.

At this point, you shouldn't respond emotionally or hastily. Instead, prepare a process for responding to negative reviews. This process will help you respond more effectively to every negative review you receive.

For example, a bad review caused by a technical issue should be escalated to the support team, while customer service issues (such as in-app purchases) should be directed to customer service.

Workflows and response templates make it easier and faster to respond to comments and reviews. But be careful not to just copy and paste boring, monotonous responses. Users can tell at a glance that you are being perfunctory. Be sure to include a human voice in every response and engage directly with users using your brand’s voice and tone.

In iOS 10.3, Apple has followed in the footsteps of Google Play and added the ability to reply to reviews in the App Store. This would allow disgruntled iPhone and iPad users to communicate directly with developers. This is also a good opportunity for iOS app publishers to improve their app ratings by solving user problems.

In order to not miss any comments or messages, you can use the notification service provided by the app analytics platform, or use IFTTT to combine it with your preferred notification method.

Most users are too lazy to write a review, and many simply give one star and then uninstall. People who are willing to type comments for you word by word on a keyboard as small as a mobile phone are most likely to become your true fans. The premise is that you must first respond to their negative comments and resolve the issue.

User complaints and a minor server glitch can result in dozens of low scores and negative reviews on a page. Even if loyal users like your product very much, it is unlikely that they will spend a long time and seriously write a good review. By the same token, it’s hard to improve ratings or get users to change a negative review, even if you’ve resolved their issue.

Integrating a ranking mechanism into the App Store can significantly reduce the number of negative reviews while improving your app’s rating. However, when using this feature, you must consider not only what information to use, but also when to prompt users to rate, and how to prevent negative reviews from appearing in the App Store, as well as important feedback from dissatisfied users. If users choose to email the developer, this will move the ratings to a private page, preventing negative reviews from appearing in public and turning them into user feedback.

Consistent bad reviews are an important warning for developers because not only will they affect search rankings and downloads, but the information contained in the relevant reviews may be very valuable. You can learn why users abandon your product, and then use this information to improve your product strategy.

For example, if users are giving you negative reviews because of missing features or crashes on specific devices, then you should seriously consider feature development priorities and QA issues.

6. Rapidly increase the rate of favorable comments

In addition to the more symptomatic methods mentioned above, there is another way to quickly give positive reviews, which is to find a company that specializes in reviews, such as Qinggua Media . It is a leading company in China in the field of Apple App Store optimization, and the reviews it produces are low-priced and high-quality. In a short period of time, you can increase the corresponding good reviews, improve the proportion of good reviews, increase the star rating of good reviews, make the comments that affect the user experience disappear as soon as possible, and to a great extent improve the rankings and.

Although this method is not a proactive review by users, it can greatly improve the damage to the app caused by the original negative reviews. However, the only way to cure the symptoms and root causes is to continuously optimize the product and improve the bad experiences raised by users one by one. Good comments can be made not only when a product receives negative reviews from users, but also when a product is newly launched and its popularity is relatively low.