How to increase the popularity of Douyin live broadcast room?

Many anchors want to start live streaming and make their own videos, but they can't find a way. Many anchors often say: "My account doesn't have any people coming in, so I have to change to another account. My time period is not good either, so I have to change to another time period. Many Douyin live streaming friends are doing Douyin live streaming to sell goods, but after ten days or half a month, there are only a few people online in the live streaming room. My short videos are also limited, and the live streaming room is also limited. No one comes into the live streaming room. My live streaming room is full of robots. Maybe the Douyin platform is not good, I have to change to another platform." Many anchors will complain. They are bored and can't continue broadcasting. They want to wait until there are more people and the traffic is high before they can continue broadcasting well. However, they don't think about a problem. The same traffic that other anchors get after broadcasting for several hours, why do you want to have traffic as soon as you start broadcasting? Others work hard to make videos to attract fans, why do you want fans and users without doing anything?

In the process of daily account operation, you may encounter many problems, such as the reason why no one can enter the Douyin live broadcast room, and some avoidance issues that need to be addressed in the live broadcast content.

When your video meets the needs of Tik Tok, your video content will be distributed to more people to see, and this can be called a popular video.

Let me give you a general introduction first.

Plays below 500: This is a typical case of not being popular and not even having too much traffic distributed.

Less than 50,000 views: For a normal account, this is a relatively normal number of views, neither too much nor too little.

Between 50,000 and 200,000 views: Basically, reaching this number of views is considered a minor hit.

200,000 views: As long as a video reaches this number of views, it can be basically determined that it is a very popular video.

However, it is easy to judge whether a video is trending. As long as the number of views increases dramatically in a short period of time and is accompanied by likes, comments, and reposts, it has become trending.

1. Why is no one watching Douyin live broadcast?

The most fundamental reason why no one watches your live broadcast room is that you have no fans. Fans are the main source of popularity for a live broadcast room, and accumulating fans is a relatively long process. I won’t explain it in detail here. After all, if we could increase the number of fans, we would have done it a long time ago. Why do we have to wait until the moment when there is no popularity after the live broadcast?

If your live broadcast room list appears in a good position, it is equivalent to having an advertising space recommendation, and there will be natural viewers entering your live broadcast room invisibly, just like you saw this article through search.

The most important factor affecting the ranking of live broadcast rooms is the audience retention rate. What is the audience retention rate?

1. Pay attention to the length of the live broadcast. Now there is only one live broadcast every day, 4 hours? There are many anchors who took 2 to 3 years to become popular. Each show is 4 hours, and there are 2 shows a day. It is very tiring, but the speed of accumulating fans has doubled. The cumulative live broadcast time is insufficient. The longer the cumulative live broadcast time is, the more it indicates that the live broadcast room is continuously outputting content. Only a live broadcast room with content can attract more new users to watch. If you want to increase the length of your live broadcast, you must make adequate preparations before the live broadcast. Without continuous content output, even if the length is increased, it will not help your live broadcast room become popular.

2. The retention rate of the live broadcast room is not high. The longer the user stays in the live broadcast room, the more interesting the content of the live broadcast room is. The more popular your live broadcast room is, the more people will be recommended by the system to watch it. This is similar to the recommendation mechanism of Tik Tok videos. Therefore, retaining the audience in the live broadcast room and increasing the audience retention time will be of great help in making the live broadcast room popular.

3. The live broadcast room is not active enough. When the anchor is broadcasting live, he can prepare more relevant topics to liven up the atmosphere in the live broadcast room.

2. How to improve retention rate?

Here are a few points for you:

Cover Tips:

1. The scene should match the content. For example, if you are doing a live broadcast of a rural scene, you can choose an outdoor scene that matches the content. If you are doing fitness exercises, try to choose a cover in a gym or fitness environment. If you are a makeup artist, then you must sit at the dressing table or in the dressing room. If you are a food artist, then your plan is to choose some brightly colored gourmet ingredients and use the scene to help you express the theme.

2. The layout of the cover should clearly distinguish the primary from the secondary. There should be no more than three subjects to be highlighted. If a person's image is placed on the cover, then only the person and the theme of the live broadcast should be highlighted. Place what you want to highlight in the center of the picture. If I want to highlight the theme text of this live broadcast, I can also blur the characters to highlight the theme text. Generally, the subject is on the left and the character is on the right, or the subject is placed on one side and the entire background is the scene without any characters. No matter how the layout is used, the main and secondary must be clearly distinguished, and multiple protagonists should not be placed on one screen.

3. Bright and prominent colors. Bright colors are more likely to attract other people's attention. The audience's attention is not attracted by the more fancy the better. Whether it is highly saturated colors or plain black, white and gray, there must be a main color to highlight the theme and unify the color to form its own style.

4. Notify fans. The most direct way to preview the live broadcast in advance is to tell fans the specific time of the broadcast in your personal profile, so as to attract fans to watch at that time. The premise for this method to be effective is that your fans are real fans.

5. Take advantage of the popular video effect. If a video becomes popular, you should start live streaming immediately, which can quickly attract a large number of people into the live streaming room. This is the most effective way to quickly increase the number of people online in the live streaming room.

6. Same-city positioning. When the video is being broadcast live, check the display location and the system will push the live broadcast to people in the same city, thereby increasing exposure and bringing more popularity to the live broadcast room.

7. Live broadcast cover warm-up. The choice of live broadcast room cover, like the early promotional posters of a movie, largely determines its appeal to the audience.

It is recommended that the cover image be as clear as possible and not too colorful. The pictures can be slightly adjusted, and try to choose recent photos. The photos should correspond to your live broadcast style and can be supplemented with props.

8. Invest in Dou+ half an hour before the live broadcast. ou+ boost is the official recommendation method within the platform, and it is also a key link in how live broadcasts attract people and gain popularity.

Investing in dou+ can not only recommend the video to more interested users, but also bring more popularity to the live broadcast.

Regarding the timing of TikTok’s dou+ launch, the general practice is that at the beginning of the video release, if there are signs that the video has the potential to go viral, about 1 to 2 hours after the video is released, use dou+ to give it a push, to increase the chances of the video going viral.

If you still want to know——

How to create a popular live broadcast room

Live broadcast room interaction and conversion skills

Live streaming sales pitch

Live broadcast room warm-up and traffic diversion

And other live broadcast operation skills, live broadcast operation key points summarized by internet celebrities can be shared with you for free. Because under our guidance, more than 1,000 live streaming sales have been converted.

We hope to gather more creators, link resources together, and build a better business model, so that every hard-working creator can have his or her own monetization model and achieve a win-win situation!

If you are also interested, you can contact me to discuss it. I have been working with Internet short videos for many years. If you have any questions, please feel free to contact me.

Author: Guoren Nange

Source: Guoren Nange