What are the techniques for Kuaishou operations? Kuaishou operation skills and practice

In recent years, Kuaishou has combined its own positioning in the sinking market with the promotion of live streaming, and has achieved remarkable results in the sales of agricultural products. Simba, the top anchor of Kuaishou, and his team’s GMV exceeded 13 billion in 2018. According to survey data, 32% of Kuaishou users will buy products because they trust the anchor. This is also the most essential difference between Kuaishou e-commerce and traditional shelf-based e-commerce. So what are the techniques for Kuaishou operations ?

Next, let’s talk about some tips on operating an account, producing content, and live streaming sales on Kuaishou.

1. Find the right vertical field to focus on; create a vivid account persona

It is understood that the most popular vertical categories on Kuaishou are games, food, animation, celebrities, cars, cute pets, etc. When positioning content on Kuaishou, you need to refer to the following dimensions when making choices: good monetization prospects, relatively large potential for fan growth, sustainable content production, and vertical fields.

2. Build a fan base and create content on a continuous basis

In addition to the quality of the video itself, it is very necessary to accumulate 1,000 basic fans first. For example, relatives, friends, classmates, colleagues, WeChat friends, messenger books, QQ friends, and mutual following groups can all be mobilized to become fans. In this way, every time you publish new content, a group of people will see and participate immediately.

3. Pay attention to the packaging of the cover and title

On Kuaishou, three types of audiences have a stronger willingness to watch content that resonates with emotion, content that creates contrast, and content that is innovative. The packaging of the cover and title will also have an important impact on Kuaishou's traffic. Account packaging will allow the machine to have a clear identification of the account, label the account, and bring more traffic.

4. Make use of traffic peaks

The most active time for Kuaishou users is from 6pm to 9pm. Other content time periods, such as rush hour and late night, can also be used as alternatives.

5. Boost playback, comment and like data in a short period of time

In Kuaishou’s recommendation algorithm, data such as playback, comments, likes, and follows are all key factors that influence whether an item can become popular. Within 1-2 hours after the release, it is very necessary to launch a data sprint on your circle of friends. When the popularity is high enough, you will have the opportunity to become popular at once and gain more traffic.

6. Master a variety of traffic methods

Tagging is an effective way to attract traffic. When posting a new video, you can increase its exposure by selecting the recommended tags that are most relevant to the content. You can shoot the same style as popular videos; you can go to the live broadcast room of celebrities to give gifts and rewards, connect with people, etc. to get free traffic.

7. Pay attention to the authenticity of the work

Kuaishou has extremely high requirements for originality. It has a set of magical automatic work recognition functions to support and protect real original works, and can distinguish the real Monkey King from the fake one with 99% accuracy. So the work should be original as much as possible. For beginners, you can find some materials on Baidu and create original works.

8. Increase off-site sharing

Kuaishou also attaches great importance to off-site traffic. Large off-site traffic will also increase the possibility of a work becoming popular. After the content is published, it can be forwarded to Weibo and WeChat so that friends can also see it. When they see and click on it, the number of views of your work will increase. Even if there are no comments, you can still obtain real and considerable traffic.

9. Build trust between the anchor and fans

When selling goods on Kuaishou, the sense of trust between the anchor and the fans is very important. Some people say that no matter what the Kuaishou anchor sells, the fans will buy it. Of course, consumers don’t vote with their feet. If the anchor does not work hard on the supply chain and after-sales service, he will definitely be abandoned by his consumers and the platform.

10. Open up dual e-commerce monetization channels of short videos and live streaming

Kuaishou’s traffic distribution logic allows more mid- and long-tail merchants to gain returns. Compared with other platforms, Kuaishou’s current share of the top players is still a relatively healthy ecosystem. By relying on short videos and live broadcasts, brands can establish connections with consumers more quickly and reduce consumption decisions.

The above are the Kuaishou operation skills and practical operations shared with you. I hope it can help users successfully operate Kuaishou accounts.

Author: Shanghai Maohong Culture

Source: Shanghai Maohong Culture