China's iOS app download list in October: TikTok ranked tenth with a 50% growth rate, while Honor of Kings remained in first place

In the iOS app download market in October, although large companies such as BAT and NetEase still dominate the Chinese iOS market with the largest download volume, unicorn companies such as Toutiao and Meituan Dianping have already entered the top 10 list dominated by BAT.

Tik Tok entered the top 10, with a 50% increase in downloads in October

Relying on the Toutiao News app, which has firmly occupied the first echelon of news apps, Toutiao has continued to focus on short video apps this year, and has been quite aggressive in user acquisition. According to App Annie Intelligence data, the number of downloads of the iOS version of the Douyin app increased by more than 50% in October, and it has become one of the most attractive apps under Toutiao. Applications such as Neihan Duanzi and Xigua Video are also quite ambitious in user acquisition, with dense video and TV ads, which have become an important part of Toutiao's overall product composition. We will continue to keep a close eye on these short video apps.

Among non-game apps, Suning.com's download volume rose by 14 places, ranking among the top ten apps in terms of download volume. The Double 11 shopping festival has already begun, and October to November will be a period of intense competition among e-commerce apps. Suning and JD.com took the initiative and released their Double 11 strategies almost simultaneously. Taobao and Tmall have already begun preparing for the competition, and have extended the battle to offline advertising and activities.

Pinduoduo, which performed well this year, has entered the market strongly. Amazon China, NetEase Kaola, Ymatou and Xiaohongshu, which focus on overseas shopping, will continue to compete for Black Friday while preparing for Double Eleven. The e-commerce war in November is as exciting as ever, and some of their results will also be reflected in the App Annie list in November.

"Honor of Kings" still ranks first in downloads and revenue, and the new game "Art of War: Red Tide" performs well

The overall pattern of iOS game applications in China has not changed. From the download list in the figure below, except for the still unshakable position of "Honor of Kings", martial arts and fairy tale themes still dominate.

Another new game on the list in October is "Into the Dead 2". "Into the Dead 2" builds on the success of its predecessor, strengthening parkour and shooting elements, supplemented by richer chapters and plots. However, this game did not continue to gain momentum. According to App Annie's data in early November, the number of new daily downloads has dropped significantly.

Art of War: Red Tides, published by Hero Entertainment, was launched at the end of September. It is a multiplayer real-time strategy game. This game has achieved good results on Steam. The mobile version ranked 9th on the Chinese iOS download list in the first month of its launch, and was recommended by official banners in many countries.

Judging from the revenue list in the figure below, "A Chinese Ghost Story" continued its excellent performance, and "FGO (Fate/Grand Order)" rose three places in the revenue ranking compared to last month and ranked eighth.