Summary of high-quality marketing channels for APP promotion!

In recent years, the frequency of use of mobile applications will be higher than that of PC, so most companies have begun to build their own mobile application APP. After the mobile application APP is built, we need to promote this mobile application APP!

At different stages, our promotion focus is different. In the early stage of promotion, our promotion focus is on big brands. In the mid-term, we tend to focus on user downloads and registrations. In the later stage, our promotion evaluation indicator can be user retention.

Next, the editor will share with you what are the high-quality marketing channels for APP promotion? (PS: It is recommended to upload your app to the mobile app store before marketing, which will help users' advertising experience.)

1. App store promotion

Listing an APP on the application market channel is the first step in promotion and is also the main source of initial downloads for the product. Each application market has free resource positions such as first releases, as well as content promotion methods such as forums. It is necessary to be familiar with the specific rules of each market.

Specifically, the application market includes the following categories:

App stores: App Store, Jifeng, Anzhi, App Store, 91, Mumayi, Google Store, HTC Mall, Xiaomi, Huawei, Meizu, OPPO, 360 Electronic Market and other app stores. In the initial stage, all channels should be covered and the best channels should be found for key operations.

Operator platforms: MM Community, Wo Store, Tianyi Space, Tencent Application Center, etc.

Wap sites: Paojiao, Tianwang, Lexun, Yisou, etc.

Web download sites: Sky, Huajun, Feifan, Greensoft, etc.

iOS release channels: APPstore, 91 Assistant, pp Assistant, NetEase User Center, Syncios, Kuaiyong Apple Assistant, etc.

We can choose major mobile phone stores, third-party app stores, etc. There will also be corresponding rankings in the app stores, etc. We can find suitable channels for cooperation. Users like to follow trends, and they also need certain guidance, so users are more willing to use the mobile applications recommended by the list and think that they may need this APP, thus guiding users to pay attention to/download the mobile application!

2. New media promotion

New media promotion means that we promote the brand through official Weibo accounts, WeChat public accounts, Jianshu, Zhihu, blogs, Tieba, and other question-and-answer platforms. We use graphic content to let everyone know that the mobile application APP has been launched. When sharing content through new media platforms, we need to talk about the functions of the mobile application APP and other content in the process of sharing content, so that users will pay attention to the mobile application APP!

3. Internet online marketing

There are many mainstream marketing platforms now, mainly Guangdiantong, Weibo, iQiyi, and Toutiao, which are all very suitable for APP promotion, and these platforms can help advertisers obtain better user traffic and APP downloads at lower advertising costs. With the help of the Internet online marketing platform, you can quickly promote the brand of your mobile application APP!

4. Offline promotion ( ground promotion )

For high-quality APPs, if there is no traffic where they are used, we can choose to promote them locally and conduct street promotion. When doing ground promotion, we can organize activities to attract local users' attention, give them small gifts, encourage them to download and use mobile applications, etc.

5. Exchange

The last method is to find similar top APPs and cooperate with them. Through cooperation with similar top APPs, you can also obtain high-quality traffic. In addition, we can also share the content of the mobile application APP according to the industry to which the mobile application APP belongs, and other channels such as industry vertical websites, Weibo celebrities, etc., so as to obtain high-quality traffic for our mobile application APP.

6. Points Wall Promotion Channel

Points wall refers to the integration of points tasks in high-traffic apps, allowing users to earn points through downloading, registering, and other behaviors. The main channels include Weiyun, Youmi, Wanpu, etc., which require capital investment.

7.PR communication

Increasing product downloads through brand marketing, APP promotion is actually also a marketing process, which arouses user interest through exposure through various channels.

8. Fission promotion

Fission is a common tactic used by growth hackers, which involves inviting new users by forwarding messages from old users. For example, Pinduoduo and Qutoutiao are both industry models.