Several ways to make money on Douyin. What are the ways to make money on Douyin?

The largest traffic is in the Internet industry, and as long as there is traffic, there is no need to worry about monetization. It is no wonder that a way of making money is popular in the industry: traffic = money. Nowadays, the hottest trend in traffic is short videos. More and more people are following the pace of Douyin, but most of them are blindly following and have not achieved profitability. On this basis, we have summarized six ways to make money on Douyin. These methods have low thresholds, are easy to operate, and can be learned by ordinary people.

Several ways to make money on Douyin. What are the ways to make money on Douyin?

First, advertising.

The main way to monetize Douyin now is to accept advertising. When the number of fans reaches a certain level, some businesses will take the initiative to contact people to negotiate advertising matters. There are two broad categories of advertising sources:

Officially: Star Chart, MCN.

Informal: merchant, Taoke.

A common way for big Vs to monetize is to accept advertisements, especially big accounts in various fields. Almost every account has secretly implanted advertisements. Of course, as a content creator, if you cannot accept advertisements to monetize, you will not be able to continue to create good content, so the official also recognizes this monetization method.

Through the Star Map platform, Star Map is a service platform for brand owners, MCN companies , celebrities/influencers, etc. to conduct content transactions. It is the official formal dining platform. Through Star Map advertising transactions, there is no restriction on traffic and it does not disgust fans.

The biggest advertising monetization case of “Star Map” is Li Jiaqi’s Austin. Number of fans to date: 4167.9w, number of likes: 250 million, advertising cost: 800,000, the fan base is mainly female, most of them use Apple phones and have strong spending power. This account has produced more than 30 ads to date.

Vertical content accounts are the easiest to monetize because their fan base is relatively precise, such as reviews, parenting, mother and baby, etc. It is also common for them to accept advertisements, and the advertising fees are also relatively high. According to Star Chart quotation data, there are 1 to 3 accounts with one million fans, and the advertising fee for one million fans is 10,000 to 30,000 yuan.

Here I would like to remind everyone that when inserting advertisements, you must pay attention to user experience. Short videos are now more interactive and have higher user engagement. Whether the advertising products are legitimate and whether the content of well-known videos will affect the user experience are all issues that must be strictly controlled during the monetization process.

Advertising placement will not repel users, but your ads and videos must be creative enough to attract users to buy with great pleasure.

Second, secondary monetization of e-commerce.

The difference between the first and second types of e-commerce is the directness of the purchasing platform. Tik Tok belongs to the second category of e-commerce. When users see products they want to buy while watching videos, they will be redirected to the purchase links of Taobao and JD.com. In fact, this is equivalent to the entrance to cooperate with Taobao, which directs traffic to Taobao.

The video with the shopping cart logo is at the bottom left of the video. After clicking it, the words "Go to Buy" will appear. Continue clicking the link to jump to the Taobao platform for shopping.

Most of the Tik Tok entrepreneurs are paying attention to this cake for two reasons:

The products come from Taobao Alliance, Dataoke, Suning... The full payment is sent by the merchants. There are no pre-sales, after-sales, or shipping worries. You just need to concentrate on creating content.

Second: Even if you don’t have fans, you can still monetize. The number of orders for a product is related to the number of views. Even if you have just opened an account with the product sharing function,

Households may also be on the list.

Through the Douchacha data platform, you can view the list of goods brought daily and weekly:

Third, the monetization of live streaming.

Live broadcasting has become the most popular broadcasting method of Douyin. It can most intuitively display the characteristics of products, and maximize the personality and advantages of products through the timeliness and interactivity of live broadcasting.

In our age where everything can be broadcast, almost all offline business activities can be presented live. From the initial sale of food, clothing and daily necessities to the later on-site sale of houses and classes prompted by the outbreak.

In the Doucha data analysis platform, you can query the live broadcast popularity of the anchor on a weekly basis.

Wei Ya and Li Jiaqi can generate sales of hundreds of millions every year on Double Eleven. Of course, live streaming can not only sell products but also courses. Luo Zhenyu has achieved a daily sales turnover of 5 million. During the outbreak, there were even scenes of live streaming selling houses. Live streaming will usher in the next wave of popularity.

In addition to live broadcasts, attracting fans to watch live programs can also generate good income. At 2 a.m. on February 10, the 1995 short video blogger "Who's Who's Round Three" from Douyin in Nanchang, Jiangxi was sleeping soundly, having made a net profit of 76,000 yuan in one night. When you exchange 10 sound waves for 1 RMB, you can find 10 sound waves in "My-Wallet" to exchange for RMB.

Fourth, sell the account.

Selling accounts is actually equivalent to selling fans, which ultimately means selling traffic. Regardless of whether content creators set the goal of selling accounts and fans from the beginning, it has to be admitted that selling accounts and fans has a huge market.

There are two types of sales accounts and fans: original and mass production (transfer)

[Original] Many content creators aim to increase their followers and treat their accounts as their own children. However, after long-term operation, they encounter bottlenecks in the growth of fans and there is no hope of monetization. In this case, in order to stop the loss in time, they can only reluctantly sell the carefully operated accounts.

[Operation] There are many short video operation studios that specialize in projects like selling accounts and fans. They start with operating accounts and aim to sell accounts and fans. They produce content in large quantities and within a short period of time, they have formed accounts with a large number of fans and a good number of likes.

The videos of this type of account are basically PPT carousels and subtitle flipping types, and can be copied in batches. The fan stickiness is not high and the monetization ability is poor. Generally, an account can be traded if it has 200,000 to 600,000 fans.

Fifth, the sale of courses and books.

The monetization of course content is the most classic way of monetization and belongs to the field of knowledge payment. With the help of Douyin's huge consumer market and monetization power, a new type of content marketing has emerged.

Many Douyin users use their skills to make videos, teaching photography, musical instruments, art, foreign languages, handicrafts, etc. Accounts like these have given TikTok a new learning platform where all kinds of knowledge and skills can be displayed and sold.

A shopping cart icon for purchasing the complete course will be displayed in the front left corner of the blog course. Clicking it will jump to the course dispatch page, which provides different types of courses and allows paid viewing and downloading. This is the implementation model for course monetization.

The monetization of book publishing requires high quality and skills of the operators, but it also brings high long-term benefits and overall returns. Book publishing itself has the characteristics of the times. From a long-term perspective, it has epoch-making significance and is a strong reference for learning. Short videos have now become a relatively complete system and a popular field. The times are calling for short videos to rise to the level of theoretical research.

After short videos became popular, there is also a broad market behind this new channel for learning and exchanging knowledge. If someone sells, there will be someone to buy; if it can be sold, there will be someone to buy. This method is very suitable for talents with professional knowledge and skills, and it can maximize value for themselves.

The cost is low and the benefits are great, and the audience is wide and the benefits are great, which fully proves that the Internet is the king of core traffic. In the era of omnimedia, all resources should be placed in one place.

Sixth, official authorization and subsidies.

Douyin official accounts often hold challenges and collect task manuscripts.

Challenge competition: Douyin holds challenge activities from time to time. Participating in the challenge and getting rewards will not only get you bonuses, but also a lot of traffic.

Task solicitation: Douyin officially releases task solicitations from time to time, and the winners can receive cash rewards.

The #YouShootAdsAndIPay# campaign just now was a solicitation campaign jointly initiated by Douyin and JD.com, with prizes for submissions. The film has been played a total of 980 million times, with the highest viewership reaching 7,500 yuan.

These are the six ways to monetize TikTok that I have summarized for you. Everything is changing. First of all, you need to have high-quality content to attract fans' continued attention, and then move on to the monetization link above. In short, Douyin is a UCG platform. No matter what, in the end, it all depends on the work.

Every day, you can get 500+ targeted users to actively contact you to buy your products for free.

A money-making machine that can bring you a long-term passive income of more than 50,000 yuan per month.

It can make you an "invisible internet celebrity" with a large number of users, so that big people will actively give you money and cooperate with you.

No matter what field you are in, what kind of products and services you provide, you can earn 10,000-100,000 in 1-30 months. Multiple users can easily make money.