Weibo Marketing: 3 tips to help you follow the hot topics on Weibo!

Whether you can capture Weibo hot spots in time is an important part of Weibo marketing ! Xigua Weishu recently launched new features such as 10-minute hot searches, brand selections, and blogger super topics to help brand owners better capture hot topics on Weibo. Let’s take a look at them one by one.

Function Encyclopedia: 10-minute hot search

Introduction: Take charge of your Weibo hot searches!

Product function: 10-minute hot search real-time update to meet the Weibo hot search requirements of various scenarios, and discover Weibo hot spots.

Product Notes: Don’t get addicted to Weibo

How to use the product function: Just click the mouse

Nowadays, the conflict between the growing culture of competition and the culture of lying down at work is intensifying. Most workers can neither lie down completely nor completely roll up their sleeves. How to work has become something that all workers need to face. Routuan believes that simply lying down or simply rolling up are not enough to fully face the work wave of the times.

As a flexible worker, there should be different ways to deal with different working scenarios under the Internet background, just like the ten-minute hot search of Xigua Weishu when it was first launched, which is flexible and accurate in discovering and capturing hot spots.

Image source: Xigua Weishu-Ten Minutes Hot Search

Recently, the Shanghai epidemic can be seen in the 10-minute hot searches on Weibo, which has touched the hearts of Chinese netizens. When searching for Shanghai epidemic in the hot search topic analysis, you can see that there are 7 hot searches about the Shanghai epidemic in recent days. Not only are people concerned about the epidemic situation in Shanghai, but the problem of Shanghai residents scrambling for food has also come into the public eye and is a concern for the public.

Image source: Watermelon Micro

Some Shanghai residents are trying to find joy in the midst of adversity, and the endless stream of jokes are providing some comfort to the distress caused by the epidemic.

Image source: Weibo

Some kind-hearted people have provided Shanghai residents with a guide to shopping for groceries.

Image source: Weibo

There are also thousands and thousands of netizens who spontaneously send their blessings to Shanghai and shout "Come on Shanghai!" I am truly moved by the optimism of the people of Shanghai, and I sincerely pray for Shanghai. I hope the epidemic will subside soon and we can return to normal life.

Brand Selection by Function

Introduction: This is the latest one that has Dior, GUCCI, Prada, Chanel, Armani...

Product functions: Brand videos, brand topics, brand friends, and popular content help you understand brand-related content and have a deeper and more intuitive understanding of the brand. Corresponding hot spots can also be discovered from popular content and topics.

Product Notes: Don’t be obsessed with big brands

How to use the product function: You need to be able to type (slightly more complicated than the ten-minute hot search)

Image source: Watermelon Micro-Brand Selection

When I saw the popular content pictures of KFC in the brand selection, I couldn’t help but think of the fact that KFC recently topped the trending searches.

Image source: Watermelon Micro-Brand Selection

The thing is that some businesses use KFC's pictures to sell their own products, but KFC dislikes that the photos used by the pirates are not high-definition enough and make the food look unappetizing, so it opened a website to provide high-definition materials to the pirates. As expected, it has to be Crazy KFC.

Image source: Weibo

Function Encyclopedia - Blogger Super Topic

Introduction: Take you to visit the blogger's super topic

Product function: View the latest discussion posts, posting time, and popular posts of the blogger’s super topic, present the latest data to you, and capture the hot spots on Weibo in time.

Product precautions: Don’t be addicted to super chats

How to use product functions: Basically, just click on the blogger to meet the needs

Image source: Watermelon Micro Number - Blogger Super Topic

The editor is addicted to watching the drama "The Beginning of Love" and is once again struck by Dilraba Dilmurat's beauty. Since the show started airing, it has topped the hit list several times! And it has been on the hot search list many times. The gender dislocation of "human-demon love" in the play quickly attracted the influx and pursuit of many audiences as soon as it appeared, relying on the novel story and plot tension that were different from realistic love dramas.

Image source: Xigua Weishu-Historical Hot Search

This is the first time that Di Lieba and Ren Jialun have partnered up together. The good reputation and acting skills of the two leading actors add a lot of color to the plot. The editor is even more obsessed with Dilraba Dilmurat. He spent the whole day browsing Dilraba Dilmurat’s super topic without feeling tired! Search for Di Lieba in Xigua Weishu blogger search, click on the super topic, and you can see the latest super topic related data.

Image source: Watermelon Micro Number - Blogger Super Topic