How should SEO novices do search engine optimization?

With the upgrade of search engine algorithms, the days when you could get rankings just by creating a website are gone, and SEO has become a professional discipline. The editor has been engaged in SEO for more than 4 years, from being ignorant at the beginning to having some expertise now. During this period, many friends who communicated with me have changed their careers and sought other ways. Only a few friends are still groping in this field. Not long ago, someone asked me how to optimize the website (newbie) and planned to enter this industry. Seeing this reminded me of my own experience (SEO website optimization). So how should a SEO novice do search engine optimization? Today editor Dongguan SEO Feng Chao will share it with you.

How should SEO novices do search engine optimization?

1. Update of webpage content

The update of the website directly determines the frequency of spider crawling. The faster the website is updated, the shorter the time it takes for spiders to crawl. In this way, it can be immediately included in the search engine and strengthen the ranking of website keywords. The most direct reflection of crawling and updating is the website weight. They can promote the improvement of website weight. When the website weight increases, it will feed back to crawl your website faster. Therefore, updating web content is a prerequisite for website optimization.

2. Site Tools

As a website SEO personnel, you must know the role of Site. Just type site: plus your domain name in Baidu search engine, and you can see how many pages of your website have been crawled by Baidu search engine. By tracking the number of crawled pages, you can determine the spider's activity pattern and which pages of your website are easy to be crawled and included. At the same time, you can also see whether your homepage is in the first place (if the homepage is demoted, it will not be in the first place).

3. Website filing

At present, the Ministry of Public Integrity has very strict requirements for website registration, so only registered websites can use domestic servers, and major server providers, such as Alibaba Cloud, Xinnet and even Baidu Space, require registration. Without registration, the website will not be connected, so a website that wants to do a good job in search engine optimization must be registered.

4. Webmaster Tools

Through the webmaster tools, you can easily see various data of the website, such as the age of the domain name, which server the website uses, whether the website is registered, and the most important keyword's current ranking. As an optimizer, you basically have to analyze this data every day, because your supervisor will use this data as your KPI assessment. Many leaders do not understand the Internet. If a professional optimizer is not a good reporting person, it will be difficult for the boss to trust you.

5. Opponent Analysis

As an SEO website optimizer, sharing competitors is something we must do. From it we can see the gap between them (learn from each other's strengths and overcome each other's weaknesses), and we can learn a lot. In addition, frequently sharing competitors can greatly help improve our own SEO level.

Summary: Optimization is a long process. Many SEO novices find that their website has no ranking after working for a month. At this time, they will doubt themselves and wonder if their method is wrong or if they are not working hard enough, and they will become anxious. Here, Feng Chao reminds everyone that it is normal for a new site to have no ranking for a month, because Baidu needs to crawl your website in the first half of the month, and observe your website in the second half of the month. Only when your website is indeed a high-quality website will it slowly begin to rank your website (at this time it may be the first few pages or the last dozens of pages), and then through your various efforts, it will slowly move to the front.

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