How to build a Baidu bidding promotion SEM account?

When it comes to promotion, we have to mention "Baidu bidding promotion". As the No. 1 search engine in China, Baidu bidding is one of the must-do promotions for many companies. Every year, many novice friends who have just graduated learn SEM, but how to build an account? How to build a Baidu bidding promotion SEM account? Let’s follow Dongguan editor Feng Chao to find out more!

How to build a Baidu bidding promotion SEM account?

Why should we build a suitable Baidu promotion account? Because:
1. A reasonable account structure can better control traffic and consumption more easily;

2. We may promote multiple products and multiple regions at the same time and control traffic through account structure;

3. It is easier to analyze data. If the account structure is clear, the subsequent data analysis will be more efficient.

4. It can optimize the account more efficiently. A product keyword is distributed in different planning units, which makes it difficult for us to optimize the account;

5. You can find the optimization direction more clearly. We are often confused when analyzing accounts. A reasonable account structure can make our thinking clearer.

How to build a Baidu bidding promotion SEM account?

Here are the five dimensions of building an account:
1. In-depth analysis of common dimensions of account building
u Visitor demand dimension

Create a plan based on the keyword purchase stage to distinguish the strength of visitor demand and set bids based on different parts of speech.

u Promotion product dimension

Each product has different profit and value, and we control product consumption and costs by dividing the planning level;

u Dimensions of promotion areas

By dividing key and non-key areas, we can better control the flow of people, and we can also divide the planned birth by area;

u Promotion equipment dimension

At the same time, we focus on the flow control of PC and mobile terminals, so that the flow of different devices can be treated differently, so that the flow is worth buying;

u Promotion period dimension

It is not easy to control the dimension of time period, because the effects of time periods in many industries vary significantly, but the effects in some industries are very concentrated.

2. What kind of account structure is suitable for you?

According to your budget, generally accounts below 500 are small accounts, and you can build them according to product dimensions. 500-3000 are medium accounts, and the budget is relatively ample, so you can build them according to visitor demand dimensions, product dimensions, and regional dimensions. An account with more than 3,000 is a large account and must have all four dimensions mentioned above.

3. How to build an account from scratch

Conduct in-depth project analysis

Formulate promotion directions based on industry conditions and budgetary conditions;

u Develop an account promotion strategy

Develop the account structure and other promotion directions;

u Keyword demand analysis and organization

Find the demand attributes of your own products and organize the demand;

u Keyword expansion

Expand and mine keywords based on demand classification;

u Planning and unit division

The expanded keywords are planned and grouped into unit levels;

u Import keywords into your account

Use tools to efficiently import keywords into your account for promotion.

How to build a Baidu bidding promotion SEM account?
4. Correct operation method when taking over old accounts

The above is how to build a Baidu bidding promotion SEM account? In fact, it is relatively simple to get started with Baidu bidding, but it is difficult to do it well. The most important thing is "practice". As the saying goes, an excellent sniper is fed by bullets. The same is true for Baidu bidding SEM!