Portal website rules, how to do SEO for corporate portal website in 2020?

With the advent of 2020, a lot of changes have taken place in SEO. The original corporate websites are gradually being replaced by large websites. Portal websites are ranked on the homepages for many keyword searches. What about the portal website rules? How to do SEO for corporate portal websites in 2020? Let’s learn more about it with Dongguan SEO Feng Chao!

Portal website rules, how to do SEO for corporate portal website in 2020?

SEO staff standard requirements:
1. You may not use cheating or illegal optimization methods to perform SEO on the website, which may damage the website's performance in search engines.

2. Any SEO operations on the website must be in written form and copied to the superior leader by email to clearly identify the person responsible.

3. The SEO plan must be executable and needs to be optimized based on the current status of the website.

4. Follow up the ongoing SEO work in real time and keep written records and data statistics.

Portal website rules, how to do SEO for corporate portal website in 2020?

SEO operation process:
The business line proposes a demand → SEO staff formulates a solution → submits an email to the website technician and copies the person in charge of the business line → the three parties confirm whether it is executable → SEO staff supervises and records feedback

* No staff member may make adjustments or revisions to the website without authorization or without consultation and confirmation.

SEO Implementation Notes:
1. TDK section: If the TDK of a website article has been published and the TDK of each channel has been launched, and if it is necessary to temporarily modify the TDK, the SEO staff must submit the URL of the channel or page where the TDK is located to the search engine for indexing and updating within 3 working days.

Authority description: Website technicians are not allowed to change TDK without the confirmation of SEO personnel.

2. Mobile adaptation part: SEO personnel need to keep a record of the adapted URLs. If they assign others to do the adaptation, they need to supervise them in a timely manner and ask them to provide feedback on the adaptation results.

Authority description: Adaptation rules are formulated by SEO personnel, and business line personnel are responsible for implementation.

3. URL technical redirection: When the URL structure is upgraded or adjusted or the old and new URLs need to be technically redirected, SEO personnel need to communicate with technical personnel in a timely manner. After double confirmation, SEO personnel should send detailed URL redirection rules to technical personnel in the form of emails and copy them to superiors.

Authority description: Execution personnel - website technology; Testing personnel - SEO manager; The website is not allowed to redirect links of non-SEO nature without SEO confirmation.

4. Friendly links: When exchanging friendly links with industry-related sites, you must fully check the weight, inclusion, and effective keyword ranking of the other party’s website. Sites suspected of cheating and violating regulations are not allowed to have friendly links with them. Friendly links need to be checked regularly, on a monthly basis, and notes should be kept of the addition and deletion of friendly links.

Permission description: SEO personnel are responsible for executing the exchange, and website technicians are not allowed to delete it without authorization.

5. Website revision: When the website needs to be revised due to business expansion and user experience upgrade, SEO needs to conduct reasonable SEO analysis and suggestions on the revised part. At the same time, it is necessary to confirm with the technical support by email and make SEO preparatory measures to deal with the impact of the revision on the website. After the revision is completed, the website should be restored to its status within 2 working days through high-quality external links and search engine submission.

Authority description: Business line personnel must conduct a three-way consultation with SEO and website technical personnel when raising requirements. Business line personnel are not allowed to directly ask website technical personnel to change or revise the website, so as to avoid operations that are not conducive to SEO and affect the website's performance in search engines.

6. Keyword section: You should have a clear understanding of the keywords that have been ranked on the website, and organize and plan the keyword rankings of each business channel. At the same time, you need to check whether there are matching pages for the relevant keywords and make timely supplements.

Authority Description: SEO personnel have the right to optimize and adjust website keywords.

7. Internal links: Regularly check whether the internal links are unobstructed, and promptly clean up any dead links and contact technical support. After processing, check whether the status code is normal and keep a record.

Authority description: SEO internal link optimization must communicate with the website technology to confirm whether it is feasible. Unauthorized adjustment of the website's internal links that may affect the execution of the website's technical work is not allowed.

The above are the portal website rules. How to do SEO for corporate portal websites in 2020? The specific content of the portal website SEO optimization is very different from that of the corporate website, and it is necessary to formulate good rules.