How does Baidu bidding respond to the reduction in promotional spaces?

Introduction Recently, some changes have taken place in Baidu search promotion. The original multiple promotion positions on the upper left, lower left, and right have been reduced to the current 4; at the same time, credit points have also been introduced into the sorting algorithm, affecting the promotion ranking. Many people are struggling to find solutions, hoping to maintain their previous marketing results amid increasingly fierce competition. Here, Baidu Promotion gives you some tips and tells you from several different aspects how to optimize your delivery, improve your competitiveness, and remain invincible in the midst of change.

How does Baidu bidding respond to the reduction in promotional spaces?

Direction interpretation, matching, and price making are certainly important, but in addition to these, are there any other methods that can open up new paths and help you stay invincible in this battle? It may not help you fight in the red ocean, but it can also help you better launch:

Tips to help
1. This reform, which favors mobile delivery, requires that the number of commercial promotions shall not exceed 4. Since the number of promotions on mobile devices was not as many as that on computers, the impact was relatively small. Therefore, if you have the ability and financial resources, you can increase the budget for mobile devices; if you have surplus budget for computers, you can also tilt it towards mobile devices. When placing ads on mobile devices, you need to pay attention to the following points: ① The screens of mobile phones and computers are very different, so there should be some differences when writing mobile creatives ② Mobile searches tend to favor long-tail traffic, so you can increase the proportion of long-tail words. If you are not sure about the traffic of keywords, you can query the traffic in the keyword planner. ③ While launching on the mobile terminal, don’t forget to strengthen the construction of the mobile site to attract netizens and improve conversion.

2 While using multiple channels to assist in search promotion, you can choose more channels from Baidu to assist in promotion, such as small channel promotion, brand products, alliance networks, DSP, etc., to comprehensively enhance the visibility of your own brand or category, stimulate netizens' active search needs, and thus obtain better performance and benefits in search promotion.

3. Defend against malicious points. Use Shangdun to block malicious clicks and protect your delivery. Set visitor policy blocking to easily intercept frequent visitors. It can solve cheating on wireless terminals, changing IP, clearing cookies, using VPN and other types of cheating. Operation path: Tool Center-Shangdun 3.0-Display Shield-Shield Management-Visitor Policy Shielding The system will automatically detect high-risk visitors. It is recommended to pay more attention and block them in time. Operation path: Tool Center-Shangdun 3.0-Display Shield-Protection Diagnosis-High-risk Visitors

4. Automatic Optimization - Traffic Emergency Package When traffic is short, you can consider adopting the system's recommendation, adding a traffic emergency package, and performing automatic optimization. The above content comes from the Internet. If there is any infringement, please contact me as soon as possible and we will delete it as soon as possible.