Do you know the two powerful tools for corporate Douyin Blue V certification marketing?

Douyin Blue V has now become a new front for brands to produce short video content, achieve user communication, and promote sales conversion. The Douyin platform is also constantly strengthening the operation of corporate accounts, and is building an increasingly complete marketing system from online to offline, from exposure to conversion.

Excellent corporate account content brings positive exposure to the brand and plays a positive role in fan growth and sales conversion. However, to reach the next level, some personalized marketing "boosters" are needed. The POI and shopping cart launched by Douyin are two powerful tools for our company's blue v operations.

The editor believes that content is king and is still the hard truth of Douyin Blue V operations, but by making rational and clever use of these marketing tools, companies of different types and with different marketing needs can be satisfied, and will also continuously improve users’ shopping decisions and promote sales conversions.

Marketing tool 1: POI - let users spontaneously become brand promotion officers

What is POI? If you watch TikTok recently, you will find that every few pieces of content, there is a small colored dot in the lower left corner of the content. That is called POI (point of interest). Click to enter the POI page, which mainly introduces information. There are two sources of information, one is the city, and the other is shopping mall or scenic spot.

Douyin officials particularly emphasized that information such as shopping malls, attractions, hotels, etc. is actually the POI of the enterprise. This information will be open to the enterprise through the Blue V system. Everyone can apply for their own exclusive POI location through the Blue V backend. After the application, a simple information review will be carried out. If you pass the review, you can customize the official information on this POI and import your address, phone number, pictures, etc. If users are interested in the video content you posted, they can click on the POI to enter and see all the video content located at this address. Companies can interact with users on this POI page. After receiving the service, the user goes to your store and posts a piece of content mentioning you. The content itself will be recommended through the recommendation flow, and then spread to more users. More users will be interested in the service and store and will click to learn more, inadvertently forming a good marketing communication.

Moreover, POI can innovate more colorful gameplay by combining coupons and topic challenges. For example, the “2019 Be Yourself, Be Beautiful” brand challenge launched by Watsons on February 16 fully demonstrated the marketing charm of POI.

In this challenge, Watsons set the following challenge rules: fans participating in the challenge must add Watsons store locations in the imitation video, and then use exclusive music and "Attitude Declaration" stickers to show their new selves in 2019. Users who participate in the challenge will have the opportunity to obtain a code to receive the magic box at Watsons stores, directing online users to offline stores. At the same time, by leveraging the unboxing videos of the magic box by Douyin influencers, users are encouraged to participate in shooting unboxing videos, and the offline experience is fed back to the online content, thereby building a circular closed-loop promotion of traffic and continuously attracting external traffic.

With the help of POI, online and offline linkage is achieved, making Watsons' offline stores extremely popular. According to statistics, three days after the event started, the number of people participating in the challenge exceeded 200,000, and the total number of video views exceeded 1.1 billion. From this we can see that pol is a very effective and most importantly, completely free marketing and promotion tool.

Marketing tool 2: Shopping cart - the one-stop shopping experience that users want

What should you do if you are interested in the clothes or food mentioned in the short video and want to recommend the same items? Comments in the comment section may have been the main way for fans to obtain purchasing information in the past. However, the launch of the Douyin shopping cart function effectively solved this problem.

The full opening of Douyin's shopping cart function has broadened Taobao and Tmall's traffic channels, providing not only brands but also every ordinary Douyin user with opportunities to monetize, making it a reality for users to place orders as soon as they buy something. Therefore, opening the shopping cart function has become a common choice for Blue V accounts. We analyzed the TOP20 food and beverage accounts through Kas Data and found that the accounts that have opened the shopping cart function accounted for 90%.

Opening the shopping cart function on the Blue V account is equivalent to the brand opening its own e-commerce "flagship store" on Douyin. The brand can add the products recommended in the video to the shopping cart to guide users to pay attention and purchase.

Since its launch, Douyin shopping cart has fully demonstrated its advantages in shopping conversion. It demonstrated its impressive strength during the two major e-commerce marketing events of Double Eleven and Double Twelve. According to data from Douyin, on last year's Double 11, accounts that activated the shopping cart sharing function sold up to 100,000 items a day, with direct sales exceeding 200 million and orders increasing by 1,000%. During Double 12, the number of orders facilitated exceeded 1.2 million, the official #抖音市集# event had an exposure of 2.88 billion and the number of participants exceeded 1 million.

Therefore, the editor believes that on Douyin, brand Blue V operations are not just single content operations, but open innovation based on marketing scenarios, helping brands achieve integrated traffic from online to offline, and one-stop marketing from planting grass to conversion. In Douyin marketing, we should use Douyin and other marketing tools in a targeted manner according to the characteristics of the brand and marketing demands, so that content operations can bear fruit.

For corporate Douyin certification, choose Guangzhou Mingxiang Network Technology Co., Ltd., it only takes one registration and there is no charge!