How to increase the average duration of website visits?

The average browsing time of website users is one of the important indicators to measure whether the content of the business owner’s website meets customer needs. During the bidding promotion process, in order to expand the brand's brand awareness, some brand customers usually set the bounce rate, average browsing time and website time as KPIs. So how to increase the average browsing time of the website is very important. SEM analysis comes from the following three points:

How to increase the average duration of website visits?

1. Website content meets user needs This is an old-fashioned problem. In a previous article, I mentioned how to create a landing page that meets the needs of your users. You can do it this way. The main thing is to understand that the user's search needs and the content of the website login page can be consistent.

2. Website content has the necessary conditions to interact with users. Interactive websites and users are the best way to increase the average browsing time of the website. Currently, some websites delay users' online time by setting up voting systems, comment systems, registration/login systems, etc. However, the key to making an interactive system is not to disturb users, but to increase the average browsing time of the website under the premise of user experience.

3. Segment the website columns to encourage users to click more and leave more messages. Unless you just create a page to get suggestions and leave messages, it will not be considered. If you want to make your brand public, you need to add old users. Then you have to do a good job of segmenting the website columns. Don’t write everything on one page, divide it into sections, fill it with content accordingly and let users find the information on their own.

Improving the average browsing time of a website mainly involves the above three steps. To do a good job in SEM marketing, you must also pay attention to the optimization strategy of the website's bounce rate, combined with the optimization of the average browsing time, in order to do a good job in website brand promotion.