What should I do if a newly created account on Baidu has no display, no consumption, no clicks, and no customers?

In the actual bidding hosting process, you will encounter various accounts. Many accounts need to be torn down and rebuilt, and newly created accounts often encounter problems. For example, the newly created account has been set up and is ranked in an ideal position, but there is no display, no click, no consumption, and no customers. How should we deal with this situation?

What should I do if a newly created account on Baidu has no display, no consumption, no clicks, and no customers?

1No display

The reason why new accounts are not displayed is usually because the account settings are too strict. What this means is that the keywords promoted may be very core and long-tail keywords, and customers search for them less frequently, so the display times are naturally lower. In this case, you can relax the matching method appropriately, expand the words based on the core keywords, and increase the probability of keyword display.

2. Displayed, but not clicked

In this case, generally speaking, the keyword ranking is not very good and the position is not good. Either the creative idea is problematic and unattractive, or the matching method is not broad.

3. There are impressions and clicks, but no enquiries

This situation is more troublesome to explain. Shows where the click is in the industry. For example, a competitor’s product was displayed 10,000 times and clicked 1,000 times. The account you optimized is displayed a thousand times and clicked a hundred times. In this case, it is a keyword problem. The traffic is still too little, so we should focus on improving display (same method as 1). If there are many impressions but few clicks, you can optimize according to the second point. There is also another type where there are many impressions and clicks, but no inquiries. This usually means there is something wrong with the promotion direction.

Of course, the above three points are all at the account level. There may be many reasons for the poor promotion effect. We did not discuss other aspects in detail. For example, customer service capabilities, website, peak and off-peak seasons, etc. The above are some ideas and solutions for dealing with poor bidding hosting results. Do you understand?