Features of WeChat Mini Programs and Differences between WeChat Mini Programs and APPs

Let’s take a look at some of the features of WeChat Mini Programs:

1. The entrance to WeChat Mini Programs is not in WeChat, but in the QR code. The launch of WeChat Mini Programs is mostly derived from QR code scanning;

2. WeChat mini programs do not need to be downloaded from the app store, do not need to be subscribed, and cannot push messages;

3. Unlike the media features of subscription accounts, “Mini Programs” are limited in terms of dissemination and sharing. Their main features are service features: simplicity, cleanliness, and the ability to use them once you’ve used them are their natural characteristics.

4. With the support of WeChat’s entrance, it can be easily found by users. Therefore, when using it, you can embed the most attractive functions in the WeChat applet to introduce heavy users to the APP; WeChat applet is more suitable for low-frequency use - its appearance can greatly reduce the development and maintenance costs of the application. ,

5. Some people may think that WeChat mini programs are similar to the frequently used H5 pages, WebApps or mobile websites. As long as the original code is slightly modified, it can be turned into a WeChat mini program. In fact, this is not the case. The mini program is equivalent to making an APP from scratch, which is different from the traditional method. It has its own set of development, planning, testing, and upgrades. WeChat mini-programs are different from cloud apps and light applications. They are more like an extension of WeChat functions and pay more attention to scenario-based use.
For example, the APP developed by Mingxiang Network on the market focuses on WeChat mini-program practice. New WeChat Mini Program Development Video - Quick Application Key to explain the differences between WeChat Mini Program and APP:
1. WeChat applet is a webapp, which is an application based on the Internet channel and does not need to be downloaded on the device, such as the Didi Taxi in WeChat. Apps are specially designed for a certain type of mobile device. They are directly installed on the mobile device and are independent applications. The promotion cost of WeChat mini programs is similar to that of official accounts, which is much lower than that of apps.
2. Technically speaking, WeChat Mini Program is a third-party plug-in supported by WeChat. WeChat opens more functional interfaces to this third-party plug-in, from rich interface controls to multiple structures, and especially provides more access capabilities to mobile devices. APP is a product that needs to be developed specifically for different mobile operating systems. The iOS system corresponds to the iOS app, and the Android system corresponds to the Android app
3. The launch of WeChat applet has realized the goal of “within reach” of applications and embodied the idea of ​​“use it and go”. Users don’t have to worry about whether the device has too many applications. The application number mini program is to create a new application form, allowing users to pay attention to the application number, just like installing an App, which can be used at any time, but there is no need to install and uninstall.
4. Because there is no need to download devices and they are lightweight, users will be more likely to accept mini programs rather than device apps. WeChat launched the App Number Mini Program not to develop an app distribution market, but to provide a development channel for some high-quality services.

APP requires equipment. Cannot read and read online. At the same time, APP download requires jumping to the corresponding market to download, search, promote, and so on.
5. WeChat Mini Programs will have good results in the mobile Internet with rigid demand, low frequency, random use, and media form! If it can be transplanted to the mini program intact, users will cooperate. It allows users to discard and uninstall some apps.
6. Entrepreneurs need to be clear that the emergence of new products such as WeChat mini-programs will not bring us any new profit opportunities. Just create a new APP channel. For small startups, it is a fast and efficient way.