Is advanced precise matching important in Baidu bidding?

Everyone knows that Baidu bidding has a matching mechanism, and an advanced and precise match can bring more traffic to the company. When you set exact matching keywords, they will also trigger ad display when you encounter search terms with highly consistent intent, and at the same time obtain more relevant traffic. The matching method of this correlation is not something we can set, but is determined by the system.

SEM advanced precise matching can also be said to be a way of relevance matching. When the keywords are relaxed, the system will match the relevant keywords. Whether it is really the search term you need requires the SEM optimizer to judge by himself, so this function needs to be used with caution. Sometimes it will bring some useless traffic and the matching is not very accurate.

This function can be used in the early stage of launch or for accounts with a small number of keywords and overall low traffic to gain more traffic. Then we can use this data to deny some useless keywords, continuously refine our keywords, and adjust our traffic groups.

The ideal state of a SEM account is that all keywords are accurately matched, which is conducive to controlling search terms and better operating prices and creativity separately. Therefore, expanding SEM long-tail words in daily work is a task that will never stop. By continuously accumulating keyword volume, account data will become more stable.

Therefore, the advanced exact matching settings are set entirely according to the business owner's demand for traffic. In this process, the relevance of search terms should be controlled. When the relevance is high enough, it is understandable to turn it on for a long time. If the relevance is poor, you can stop using this setting.

Only by deeply understanding this precise matching mechanism can we make better use of this function and better help us analyze relevant data.