Curiosity, amazement, doubt, how foreign media reported "Double Eleven"

Alibaba's Double 11 promotion transaction volume finally exceeded 91.2 billion yuan; JD.com also announced that by noon, today's order volume had exceeded the order volume for the entire day of November 11 last year.

This is the sixth "Double Eleven". After six years of experience, have you become more rational? However, judging from the data, the enthusiasm of the whole nation for consumption remains unabated. The focus of consumption on "Double Eleven" has shifted from first- and second-tier cities to third- and fourth-tier cities, and low prices can still arouse everyone's crazy desire to "spend money".

This year, Alibaba also shouted the slogan of "Global Carnival". So how did foreign media report Double Eleven?

Singles' Day

Today, many people on Weibo lamented that "Double Eleven" is clearly "Singles' Day", why no one mentions it now, and everyone is just busy shopping? However, the English translation still puts "Double Eleven" back to its original form: Singles' Day. They also explained that this is an anti-Valentine's Day.

The BBC even translated "bachelor " into "bare sticks"

"Although it cannot be confirmed, a widely circulated theory is that it was initiated by students at Nanjing University themselves... In 2009, e-commerce giant Alibaba turned it into a promotional opportunity."

The BBC also keenly discovered that although this day is "Singles' Day", more and more people choose to get married on this day.

Forget Black Friday and Cyber ​​Monday: 100 million Chinese shop on Singles Day

[[155749]]

The title comes from The Guardian. Wired, Fast Company, USA Today, The Telegraph, and Forbes all expressed the same idea.

Black Friday is the day after Thanksgiving and is also the "shopping day" in the United States. On this day, merchants will offer huge discounts to attract consumers to buy. However, unlike "Double Eleven", the biggest discounts on Black Friday are in offline stores.

"Cyber ​​Monday" is the Monday after "Black Friday". At this time, people who have just finished shopping are either still not satisfied or did not get what they wanted, so merchants will hold another big sale on the Internet.

This graphic from The Telegraph shows the power of Singles Day:

[[155750]]

“It took Chinese consumers just three minutes to spend 1 billion yuan (£100 million) online last year”

This is Alibaba's chance to prove its doubters wrong, but it could also add fuel to the fire

The title comes from Business Insider. Alibaba's stock price has also been the focus of many media attention. After its listing last year, Alibaba's stock price once reached a high of $120, but now, Alibaba's stock price is hovering around $80.

The huge transaction volume on "Double Eleven" is likely to boost investor confidence. Last year's high price of $120 was set on November 13, after "Double Eleven". However, Business Insider quoted the view of skeptics that the transaction volume on "Double Eleven" is undoubtedly huge, but the data is whitewashed. "If I tell you that I have a 275-meter tree in my backyard, you will definitely know that I am exaggerating. I definitely have a tree in my backyard, but the description of 275 meters can't let you understand how tall my tree is." Based on this, Business Insider believes that this may further cause investors' concerns.

Eating dirt and chopping hands

It’s the BBC again. This media seems to know China very well, even the “eating dirt” joke that only appeared this year is well understood.

[[155751]]

After Double Eleven, you will become very poor and can only live on dirt

Remember? The translation of “吃土” is “eat dirt” or “eat soil”.

Of course, the long-standing "cutting off hands" joke is also indispensable. The English translation is "cut off my arm", which is quite cruel, as even the arm is chopped off.

[[155752]]

Unlike "Black Friday" which mainly features discounts in physical stores, "Double Eleven" which focuses on online shopping may really become a global holiday.