Baijiahao operation guide, how to operate Baijiahao?

1. Which one is better in the Baijiahao field? (For more information, please contact Huixin: 18673936764)

Whether it is self-media platforms such as Toutiao or Baijiahao, creating vertical, scarce, and original content is of course an eternal truth. After all, no matter what platform it is, it hopes to push valuable content to users. I remember that when I first opened Baijiahao, I chose entertainment as the category. It might be because there was too much information about this content on the Internet, but because there were not many accounts in the relevant category during the internal testing phase, any random article would have tens of thousands or even hundreds of thousands of readings, and the advertising fees were of course quite high. But later, as more and more creators joined, competition became increasingly fierce, homogeneity became serious, and content resources in this area were in excess, so the number of readers and revenue decreased.

However, at the "Baijiahao 2016 Content Ecology Conference" a few days ago, Baijiahao released its content production trends for the first time, revealing that the content in Baijiahao's "entertainment gossip, curiosity and humor, and inspirational" areas is becoming saturated, while the three categories of content, namely creative innovation, practical skills, and professional verticals, are currently in high demand among users for search and browsing, but are relatively scarce in the content library. Authors in related fields who produce corresponding content on Baijiahao will find it easier to gain attention and monetize efficiently.

2. How to upgrade Baijiahao? (For more information, please contact Huixin: 18673936764)

Like Baidu Alliance, Baijiahao has a level growth mechanism, which is divided into primary, intermediate and advanced levels. Different levels of Baijiahao accounts have different rights to publish different numbers of articles and keywords, as well as share of the profits. The account I used during the beta test phase allowed me to post 5 articles a day and choose 2 keywords. This was the so-called intermediate account. However, because it had not been updated for a long time, it became a beginner account, which allowed me to post only one article a day and choose only one keyword. After that, because I kept updating the content for a period of time, I was restored to an intermediate account when I updated my level in the second month. Therefore, I think that if you keep updating the content in the same field, you should be able to upgrade when Baijiahao updates its level every month!

3. How to increase the number of readers of Baijiahao? (For more information, please contact Huixin: 18673936764)

When it comes to making money with Baijiahao, of course, it is indispensable to increase the number of readers of Baijiahao. After all, there are two specific monetization methods for Baijiahao: the first is native advertising revenue sharing. Currently, there are many native advertisements in the Baidu mobile information flow and Baijiahao content pages. The content produced by Baijiahao authors will obtain native advertising revenue sharing based on its distribution volume, reading volume and other traffic data; the second is alliance advertising revenue sharing. This advertising model is also a very mature monetization model of Baidu.

As for how to increase the reading volume of Baijiahao, in fact, in addition to the official suggestion of providing high-quality content to obtain the official distribution of Baidu Information and Baidu News on mobile phones, I personally think that content creators who are familiar with SEO should have discovered that the content of Baijiahao has a very good inclusion speed and weight in Baidu search. If we properly perform SEO optimization on titles and content while creating good content, content with high user search demand will of course increase the reading volume of Baijiahao, thereby increasing advertising display and profit sharing!

4. Which category of Baijiahao is better? (For more information, please contact Huixin: 18673936764)

Whether it is Toutiao or Baijiahao, these self-media channels, creating vertical, scarce and original content is of course an eternal truth. After all, no matter what channel it is, they hope to push valuable content to users. I remember that when I first registered, I chose entertainment as the category for Baijiahao. It might be because there was too much information about this content on the Internet. However, since there were not many accounts in the relevant category during the internal testing stage, any random article had tens of thousands or even hundreds of thousands of views, and the advertising fees were of course quite high. But later, more and more creators joined, the competition became more and more fierce, homogeneity became serious, and there was an oversupply of content resources in this area, so the number of views and revenue decreased.

However, at the "Baijiahao 2016 Content Ecology Conference" a few days ago, Baijiahao released its content production trends for the first time, revealing that Baijiahao's content in the areas of "entertainment gossip, curiosity and humor, and chicken soup for the soul encouragement" is becoming more complete, while the three categories of content, creative innovation, technical practicality, and professional verticals, are currently in high demand among users for search and browsing, but are relatively scarce in the content library. It will be easier for authors in related fields to gain attention and realize efficient monetization by producing corresponding content on Baijiahao.

That’s all for my sharing. What I share may not be the best, but as long as it is helpful to everyone, it is very valuable. If you have a better method or want to communicate with me, you can add me to learn together