Which specific reports should I look at to analyze Baidu bidding account data?

Recently, I have often come into contact with some friends' account data, and found that everyone is not very clear about the specific data they need to look at in daily life. Here, Dongguan Feng Chao makes a simple summary for your reference.

Which specific reports should I look at to analyze Baidu bidding account data?

Before we talk about data analysis, we need to clarify a few prerequisites:

1. Data analysis cannot improve the conversion effect of an account. Only by adjusting the account can we get feedback. The data only gives us a direction for adjustment. Therefore, we should spend more time thinking and performing specific operations rather than making various data reports.

2. Everyone is at different stages, so the efficiency of reading data will naturally be different.

It is also for this reason that, at the beginning, we should grasp a few core data points and must not be greedy for everything.

Let’s get to the point:

Here are four reports that need attention. Each report involves the following questions: where to download the report, how long the report should be downloaded for, and which indicators to focus on in the report.

1. Keyword consumption report (can be downloaded directly after upgrading to Baidu Promotion Assistant 5.8.3)
Download channel: Assistant download time period: the last week the last month the last month the last three months the last six months Focus indicators: core consumer keywords average price matching keywords

2. Overall account data
Download channel: background download Time period: the latest month or the latest two months, daily display Focus indicators: consumption ratio of different channels, display of click average price fluctuation trend What results did our adjustment lead to?

3. Search term report:
Download channel: Backstage download of the data of the latest month Time period: Baidu statistics Download: less than 500 Baidu search traffic Focus indicator: Look at the matching of keywords and search terms Here is an additional thing to analyze the difference between the backstage search term report and the report in Baidu statistics

4. Consultation conversion report
Download channel: Consulting tools + CRM system Time period: the last month the last three months Focus indicators: total number of consultations\bookings Consulting quality Conversion effect

Friends who read this article can download and organize these four statements of their accounts. In each subsequent statement, I will combine some real data cases and talk to you about the specific analysis methods and ideas.