What is the most profitable thing to sell in Douyin stores ?
In fact, the practical methods, ideas, and Douyin product selection strategies for Douyin stores without source of goods have been shared many times on DouShang Media, and each time the analysis is conducted from a different perspective. But product selection is both simple and difficult. Why do you say that? Those who work in e-commerce know that to make money in Douyin stores, 70% depends on the product and 30% depends on operations. Without a great product, even the best operations will be useless. Because the product is the best sieve for flow. So what is an awesome product? How to choose products that can make money? Today's article will sort out what is the most profitable thing for Douyin stores without source of goods, that is, Douyin's product selection strategy.
01Whatis the most profitable thing to sell in Douyin stores?
According to Kas data, among the Douyin stores with monthly sales exceeding one million in January 2021, men's and women's clothing were the most sold, with the combined share of 47.93%, followed by beauty and skin care and food and beverage stores. Judging from the sales of Douyin stores, women's clothing ranks at the top, followed by beauty and skin care. Such data is very close to the performance of the live e-commerce market on various platforms. Seeing this, you would definitely think that the answer to what makes the most money in Douyin stores is men’s and women’s clothing and beauty products? If you think so, you are totally wrong. Good sales indicate strong competitiveness. Women's clothing has now become the most competitive industry on Douyin. The more competitive the industry, the more obvious the power-law distribution trend of sales and the stronger the Matthew effect. Although the competitiveness of beauty products is not as great as that of women's clothing, beauty products have many qualification requirements, strict review, and many pre-sales and after-sales problems. It is not recommended for those who are engaged in e-commerce without source of goods to enter the market. So what is the most profitable thing for a Douyin store with no source of goods? Continue reading: Kas Data shows that in January 2021, small stores with sales exceeding 10 million yuan sold household goods, fresh fruits and vegetables, food and beverages, etc., which are most likely to stimulate users to convert orders due to their low customer unit price and large daily demand; As for products in the three major industries of jewelry, household appliances, and shoes and bags (nearly 70% of luxury products), the overall average price per customer is relatively high, the user decision cycle is relatively long, and the probability of impulse purchase is relatively low. Here comes the point: monthly sales exceed 10 million, and the products of household daily necessities, fresh fruits and vegetables, food and beverages have low average order value, large daily demand, and the highest conversion rate (the conversion ratio of users from browsing to ordering). Among these three categories, fresh fruits and vegetables are generally played by companies that have their own bases and sources of goods, which places high demands on the supply chain; Food products also involve issues of safety and hygiene, and require qualifications for food production and sales, so it is not recommended for players without sources of goods to enter the food category. Finally, among the most profitable options for Douyin stores with no source of goods, the only ones left are household daily necessities. Our own more than 30 Douyin stores without source of goods are basically some subcategories under the general category of household and daily necessities. In the circle of Douyin stores without source of goods, basically more than 80% are engaged in daily necessities. Of course, if you have your own source of goods, or have e-commerce experience in the past, and are familiar with some categories such as children's clothing and shoes (also a popular category on Douyin recently), maternal and child products, and jewelry, you can also choose products from other categories. There is no rule that says Douyin stores can only sell home furnishings and department stores if they have no source of goods. If you have never done e-commerce and are not familiar with any product areas, it is recommended that you start with the simplest home and department store category to be on the safe side.
02TikTokproduct selection strategy
Now that we know what is the most profitable thing for Douyin stores with no source of goods, let’s talk about Douyin’s product selection strategy. There are thousands of products that are dizzying to look at, but not every product has the potential to become a hit. What products have the potential to become hits? What is the product selection strategy for Douyin without source of goods?It is better to teach a man to fish than to give him a fish. The selection ideas of Douyin store without source of goods:
1. First select the major categories and categories; then choose a small sub-segment to delve deeper into.
In the first part, what products are the most profitable to sell in Douyin stores with no source, we used data analysis and found that the most suitable product category for Douyin stores with no source is household goods. There are many subcategories in home furnishings, so I won’t go into details. If you are not sure, you can look for products on Kuaishou, Pinduoduo, and Taobao. Go to these platforms to find products in the same category with good sales and see which products are selling well. Then go to the Douyin data to compare whether there is such a model. If not, or the sales of the same product on Douyin are not high, congratulations, you have found a potential hit. Because these people are the same and have similar interests and hobbies, if they can be popular on other platforms, they will not be much different on Douyin. This is using user portraits to select products , and the products selected in this way have basically no competitiveness on Douyin. No matter you are generating natural traffic or connecting with influencers, the attractiveness is very high. We have talked a lot about how to generate natural traffic for Douyin Store. We started the Douyin Store no-source project in September last year and have always been at the forefront of practical operations. Recently, we have also been constantly testing the latest ways to play, such as Douyin Store's natural traffic that you guess you like.
Hard work pays off, and we have found some patterns in terms of natural traffic. The following is the data of a new store that specializes in intercepting natural traffic from Douyin stores:
The latest Douyin store backend data on May 24
2. Check out the product selection of other Douyin stores on the rankings
This Douyin product selection strategy is what we often use, and it is also more suitable for novices. Because following products is very simple, you just sell whatever is selling well for others. You don’t have to rack your brains to think about whether this product has the potential to be a hit.
Chan Mama Douyin Product Ranking
But please note that it is not recommended to directly purchase the exact same product, but rather choose potential hot-selling products of the same dimension. Because this product has been so popular, with sales of tens of thousands a day, you may not be able to ship the goods if you try to promote it to the merchant again.
Moreover, these super-hot products are usually directly connected to supply chain resources and have the ultimate cost-effectiveness. If you choose the same model again, your profit margin will be very limited. You can go to this Douyin store that has already received a lot of orders and look for potential hot-selling products and new models in the store. Find 10 to 20 products of the same category and dimension, and then promote them, so that your profits will be more stable.
3. Product price
Please note that the 9.9 yuan product must not be your main product because the profit margin is limited. However, your store must have at least 10 to 20 highly cost-effective traffic-generating products priced at 9.9 yuan, and a profit of 2 yuan is enough. The hot-selling products among the traffic-generating products will drive other products in your store, making it easier for you to attract the anchor. In addition, the natural traffic of Douyin stores now mainly relies on products priced between 9.9 and 29.9 yuan. Doushang Commune Douyin Store’s natural traffic orders:
4. Follow the trend in product selection
This Douyin product selection strategy is suitable for newbies with little e-commerce experience. You don’t have to think about it, just choose what is selling well on the platform. Use FeiGua data and ChanMama data to look at the top 200 products on the Douyin sales rankings. Don’t choose the top 50 products. The reason has been mentioned in the second point. You can choose the last 50-200 products to follow and sell. Choose products based on the season, because each category has a different season, the crowd is different, and the product selection is also different. For example, large-capacity water cups, sun-protective clothing, sun hats, and mosquito repellent products are all hot-selling products in the summer, but these products are unpopular in the winter.
5. Select products with strength and create best-selling products
If you have your own source of goods, your own factory, your own company, and your own sales team, then you don’t have to worry about all of the above and can just focus on creating a hit product based on your own product. It is enough to make good use of the price-performance ratio. This is also one of the ways to play in brand stores. There is also the Douyin store group gameplay which has been very popular recently. Someone asked me if I can bulk distribute 10,000 products in one store? In fact, even if you have 10 million links, it is meaningless to increase sales by 100 to 300. It is better to select products in a refined manner, use Douyin's product selection strategy for popular products, open multiple stores for several products, and then promote sales to reduce risks. Author: Doushang Media
