What benefits does the Lanzhou WeChat mini program bring to restaurant owners?

Is it worth doing mini program? What is the market prospect of mini programs? I believe everyone has the answers to these questions in their minds. WeChat founder Zhang Xiaolong predicted that mini programs will replace 80% of apps, while Ma Huateng bluntly stated that there will be no apps in the future world. Mini Programs have become Tencent’s most important strategy today!

This time, I will share with you in more depth the benefits of the catering mini program, as well as how to operate and promote it ! This may be what you friends want to know more.

What are the benefits of developing a catering app?

1. Big data analysis and precision marketing

After consumers scan the QR code for purchases, their user information will be retained. This data will be stored in the merchant's mini-program system, which is equivalent to WeChat directly connecting merchants to membership functions. Merchants can easily understand users' consumption habits and preferences through WeChat, and then make targeted sharing recommendations, membership discounts, points marketing, and increase marketing opportunities for consumers.

Merchants can also provide data support for purchasing ingredients, marketing promotion, store improvement, etc. by analyzing these data.

2. Open the largest entrance to offline catering

The core of the mini program is offline. Every offline restaurant should have a QR code to aggregate offline traffic to online, and then feed the online traffic back to offline, so that online and offline scenes can be interconnected. For restaurant owners, the cost of making an app is too high, while the frequency of use is too low, and the investment and return are not proportional, which is not suitable for small chain restaurants. Now, consumers only need to scan the QR code on the enterprise mini program to access the enterprise mini program, and they can immediately see the menu, so as to complete a series of operations such as self-service ordering, payment, take-out, and evaluation anytime and anywhere. Consumers do not need to download apps, follow public accounts, or wait in line for waiters. WeChat mini programs are also more convenient and faster to use than H5.

3. Nearby mini-programs boost offline traffic

Is it necessary to develop a catering mini program? How to operate a catering mini program?

Based on LBS positioning, if users want to find nearby restaurants, they only need to open the "Nearby Mini Program" to see all the surrounding restaurants. Many businesses hope to attract more customers through this function. Just imagine, when we open the WeChat applet in real life, we can use the nearby stores function to find the store we want, the product or service we want. What a happy thing it is.

4. Sending cards and coupons to promote consumption

Based on data management, merchants can also accurately send discount coupons to consumers to attract consumers to visit the store again. In the past, businesses’ promotional methods may be to print coupons, flyers, etc., and then hand them out to everyone they met on the street. However, this method not only wastes resources and money, but also does not produce very good results. But now with mini programs, coupons can be used directly in the mini programs, and users no longer have to worry about forgetting to bring discount cards.

5. Reduce the extra expenses of food delivery platforms

Takeaway has now become a trend. Whether you are at work or at home on weekends, consumers can

When you place an order and pay in the above mini-programs, the merchant will directly arrange delivery without going through a third party.

Selling the platform, so that catering businesses can also reduce a lot of extra costs in the middle link,

Use food delivery through mini programs to attract traffic and increase sales. No more need to attract business to the restaurant

, and they have to share a portion of the already meager profits with the third-party food delivery platform. This small program brings

Aren’t the dividends from the catering industry particularly great?

6. Improve the restaurant's table turnover rate, thereby increasing profitability

Through WeChat mini-programs, the catering industry enables customers to order food independently, browse online, purchase online, and dine offline. It greatly improves customers' dining experience and increases the restaurant's table turnover rate, thereby increasing profits.

The biggest advantage of mini programs is that they are based on the huge traffic of WeChat, which has 980 million users. For those born in the 1980s and 1990s, WeChat has become closely connected with their personal lives and work. More and more people hope to reduce the size of their mobile phones. Some APP applications may only be used once a month or even once every six months. This creates a dilemma: it is tasteless to eat, but it is a pity to throw it away. The emergence of mini programs solves this pain point.

How to operate a catering mini program?

a. To use WeChat’s own data flow, you only need to enable the “Nearby Mini Programs” function in the Mini Program.

, and then you can have traffic even when you lie down and sleep every day.

"Nearby Mini Programs" can bring a lot of customer traffic, and this part of the customer traffic happens to be in the matching

If the customer is within the delivery range, it is very likely to be converted into a customer. The new version of WeChat also supports “Nearby Mini Programs”.

The catering and food in the "Preface" are specially classified, and it is expected that the customer flow will continue to grow in the future.

b. Mini Program’s unique traffic entrance. Send the mini program’s small card to the group and click it to use it.

, when it’s time to eat, I’ll send my app to the WeChat groups of the community, company, and factory.

Everyone in the group can see it.

c. Currently, only mini programs can automatically calculate discounts. For example, "Forward to 10 groups and get a 5 yuan discount, limited to once per user." This promotion is different from the previous way of collecting likes. It does not require manual confirmation, saving time and effort, and is equivalent to automatically starting a publicity machine.

d. The most traditional method is to tell customers that there is already an online mini program store when they come to the store.

You can open it in the WeChat applet.

As soon as I told them, they understood. Although this method is the most labor-intensive, it is indeed effective because

Guests at the restaurant are likely to require take-out service.

e. Posting the QR code on the table or in a conspicuous place in the store is also a chance to promote exposure.

Yes, it is recommended to use a normal QR code. Because many people currently don’t know what the mini program code is.

f. For forwarding the QR code in the circle of friends, it is best to choose between 9 and 10 pm, as there are many people at this time.

People will check their Moments before going to bed. At 10pm when everyone is hungry, post some very

Tempting barbecue food photos with your store mini program QR code, no one can stop you

The temptation of delicious food.

g. The simplest way is to lower the profit a bit, offer a more favorable price, and post an advertisement at the door. That’s it. Cultivate user habits.

h. Use the traffic from food delivery platforms such as Meituan to drive mini programs

The most important promotion method is that the number of people using Meituan is often greater than that of the mini program. People usually look for delicious food on Meituan, and use Meituan’s traffic to build their own mini program platform. For example, if someone uses Meituan to order your takeout for the first time, you can put your mini program QR code on the lunch box and write some text so that he can use the mini program to order food next time. The discount will be bigger than that of Meituan. You can also set up ordering points, which can be exchanged for prizes and other marketing activities. Gradually accumulate fans, so that you will have more and more members, and the stickiness will become stronger and stronger, and your mini program business will become bigger and bigger.