How did WeChat Mini Programs achieve over 100 million users?

Q: How did WeChat Mini Program achieve over 100 million users?

A:
From being questioned to having a full-scale explosion, more and more developers are acquiring users more efficiently and quickly through mini programs, and they have proven to us time and again the commercial value of mini programs. For example: Yu Xiaoge's mini program has an average daily GMV of over 1.2 million, Pinduoduo's mini program has accumulated over 100 million paying users in half a year, Mobike has gained 12 million new users in one month, and Mogujie's mini program has gained 60 million new users in less than three months since its launch, and so on. Therefore, a question gradually emerged: how to increase new users and sales through mini programs?

1. Compared with official accounts, mini programs have a more efficient conversion rate. The main way for official accounts to monetize fans is through marketing articles, that is, guiding users to enter the micro mall or click on the original link to make a purchase through the articles. However, according to Yu Xiaoge, a well-known fashion public account owner, based on the data from the public account headlines, the click-through rate of the original link is less than 1%, the purchase conversion rate is even lower, and the fan conversion rate is even lower. After connecting to the mini program, the click rate of the mini program directly reached 20% through the use of mini program cards such as product sharing, topic sharing, and test categories.
2. Use mini program cards for optimization. The difference between mini program cards and public accounts is that mini program cards have a large area, and from a marketing perspective, the larger the area, the higher the attention of the program. At the same time, there are many styles of mini program cards, from early screenshots to customized picture sharing. If we reorganize and optimize the text, product images, buttons and key elements and organically integrate them together, letting users know that this is what they want, the click-through rate of the card can be significantly improved.
Take Pinduoduo for example. Pinduoduo was the first to introduce mini program cards. Although the click-through rate of the cards was similar to the picture and text reading rate of the official account, the click-through rate of the cards increased by 50% after optimization. It can be said that the potential here is huge.
3. Community + mini program creates fission and improves repurchase rate. Through the community, you can not only directly push discount information, reviews, stories behind the products, and answer consumers' questions, but also bring users and products closer. At the same time, through recommendations and discussions from strangers in the community, mutual stimulation can be achieved, which greatly increases the user repurchase rate. Just like this Double Eleven event, Yu Xiaoge established more than 700 groups and reached more than 50,000 people.

Compared with the APP era and the public account era, the mini program obviously has stronger explosive power. Since its development, the mini program has updated nearly a thousand interfaces. Perhaps many of them are very inconspicuous functions, but when you apply them to your own business processes after organic combination, they will often bring you unexpected gains! While you are hesitating whether to enter the mini program market, some people have already tasted the sweetness of the mini program. Therefore, while mini programs are still a blue ocean and there is still a lot of profit space to be seized, merchants can only get a share of the billion-level bonus market if they quickly launch mini programs.

Jimifeng Network builds its own mini-programs for merchants in various industries. WeChat ID: 18673936764