Why is your copywriting always so superficial?

Why is your copywriting always so superficial?

It's not because of fair skin, but because of laziness. I think writing copy is a process from shallow to deep. Everyone writes the first draft of the copy in a simple way. Next, some people think deeply about it, while others are satisfied with this. If there are only ten minutes, then there is no difference between the copy written by a copywriting master and a novice. A good copywriter is one who thinks more diligently than the average person.

How can you make your copywriting not superficial? How to become profound and mature? Let’s look at the case directly. I have a dog, stupid one. I gave it a nice name, called pot lid.

So, let’s take dog food as an example.

1

Superficial copywriter: Likes to brag and only emphasizes that my dog ​​food is so delicious.

Mature copywriting: will give a reason to buy, even if the reason is simple. This is the exchange of courtesy that utilizes humanistic feelings.

2

Superficial copywriter: likes to play word games . If played well, it will have a profound impact, but if played badly, it will put the cart before the horse.

Mature copywriting will add elements for contrast, making it more visual and interesting. For example, a dog you’ve had for 10 years and a boyfriend you’ve been dating for 1 year.

3

Superficial copywriting: likes to state facts directly, which seems to be not convincing enough. Without comparison, there is no such thing as good quality and low price.

Mature copywriting: Use negative consequences to induce a certain amount of fear. The cost of not buying dog food is terrible. In other words, if you buy it, you make a profit.

4

Superficial copywriting: It will point out the benefits of the product, but the positive effects are often not good.

Mature copywriting: explains some phenomena and triggers thinking. Ignorance is not innate, it may be caused by hunger.

5

Superficial copywriting: simple and direct, with poor logic. If the emotional part is missing, the rational part must be made up, which is very difficult.

Mature copywriters: They know how to play the emotional card. People are not simple and are easily moved. A poor dog will win the sympathy of many owners.

The so-called mature copywriting is not boastful and is consumer-centered rather than self-centered. Be able to take care of other people's feelings and be able to help others. Introverted, good at thinking, not showing off his talents, but able to explain many problems and phenomena.

The above is just my personal opinion, please forgive me for what I have seen.

Mobile application product promotion service: APP promotion service Qinggua Media advertising

This article was compiled and published by @震惊文案(Qinggua Media) by the author @袭文文. Please indicate the author information and source when reprinting! Site Map