Does the location and style of friendly links affect the effect? Knowledge points about friendly link exchange

Friendly links, friendly links, are links where the two websites recommend each other's websites on their own websites under the premise that there is a certain relevance between the two websites. Relevance According to the Hilltop algorithm, websites with strong relevance to the subject matter provide links that are more valuable than irrelevant pages. The location and style of link exchange are important, and it’s not just a matter of transferring authority. Let’s take a look at the relevant content about friendly links.

1. What do friendly links mean?
Friendly links mean that both parties recommend each other's website on their own website under the premise that there is a certain relevance between the two websites.
1. Relevance
1) For example, region: many large websites related to a certain region have links to each other, such as Shijiazhuang Lawyers Network and Shijiazhuang Real Estate Network. Although lawyers and real estate are not related, they are in the same region.
2) For example, industry: This is very easy to understand. If they are all training websites, such as computer IT training, accounting training, civil servant training, etc., they may all add friendly links and belong to the training industry or the education industry.
How much do you know about the style and location of friendly links?
2. Mutual benefit
1) Bring in direct traffic: Allow people to reach friendly sites by clicking on friendly links, directly bringing a certain amount of traffic to the friendly sites.
2) Transfer weight: As long as the friendly links do not violate the rules, the weight can be transferred.
3) Voluntary exchange (equality): Even if it is the homepage of a small website, exchanging a column of a large website or a secondary website, it is based on resource exchange and both parties are on an equal footing. If you think the other party's website is not good, you can cancel their friendly link, but you should inform them in advance and both parties can cancel the friendly link at the same time or let the other party cancel the friendly link first. So, when someone asks us to cancel their link, it is normal because they may not think highly of our website.
2. Style of friendly links
1. The default friendly links are empty > You have to click to see the friendly links: People’s first reaction is whether the weight can be transferred in this way. Theoretically there is no problem. On Aizhan.com and webmaster tools, there are no problems with friendly link detection, and there are no problems with viewing the source code of the web page. But he violated the first point of "mutual benefit" of friendly links, greatly reducing the possibility of bringing in direct traffic.
2. Click on the friendly links in the drop-down list to see them: This is different from the above one, but the impact is basically the same. Some people say that it cannot be opened in the snapshot, but in principle the weight can still be transferred, as long as the effect is done by ordinary CSS, rather than abnormal means such as JS code or framework.
3. Position of friendly links
1. Bottom of the page: Generally, the friendly links of non-blog websites are basically at the bottom of the website.
2. Right (or left) sidebar: Blogs, especially SEO blogs, often like to put friendly links on the right sidebar. Some also put them on the left side, but they are relatively rare.

4. The layout of friendly links. In fact, as mentioned earlier, friendly links are based on the principle of mutual benefit and are highly relevant websites. Then one of the functions of friendly links is that when users feel that there is nothing to see on this website, they will go to the websites pointed by the friendly links to see if they can find the content they want.
1. Clear, generous and neat: Allow visitors to see these friendly links clearly, and try to align the rows and columns.
2. Add special effects: Add some special effects to make the friendly link module look better.
After SEO personnel have exchanged friendly links with a website, they need to check the website regularly. It is not the case that once the friendly links are added to the friendly links column of the website, everything will be fine and they don’t need to worry about it anymore. In the process of optimizing the website, friendly links play a very important role, so the friendly link specialist should regularly check the operation of the website.