108 Internet Marketing Tools/Websites
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Ever since the Wei Zexi incident broke out last year and Baidu adjusted its bidding advertising rules, many clients working in traditional businesses have come to me to complain: Teacher Xiaohan, you don’t know how much we have worked hard for “user traffic ”. Not to mention the high rental costs of offline stores. In addition, we spend 200,000 yuan on advertising on Baidu every month. But do you know how much it costs for our company's customers to visit our stores? 150! The transaction cost is 1500! Finally I found out that I was working for Baidu all year round! I understand the pain of this kind of traffic. My company, Chongge New Media , did not spend a penny on traffic from Baidu last year. Now we still receive a steady stream of customer inquiries every day. Our traffic comes from new media, such as Weibo, WeChat public accounts and other self-media platforms , among which my personal public accounts are the main ones. During this period, I found that many consulting clients came from self-media platforms such as Toutiao , Weibo, UC Self-Media , Baidu Baike , and Penguin Media. I rarely spend time managing these platforms, so I also updated the official account articles at the same time. Compared with those big accounts with millions of fans, my tens of thousands of fans are not worth mentioning. On second thought, I actually only spend my energy on a few core users, even less than 1,000 people. This is why I believe in the 1,000-fans law. In the era of self-media, everyone can live a good life as long as they use their professional skills and focus on serving 1,000 core users. During this period, many people who are engaged in WeChat marketing software found me. There is X-control software that can control thousands of mobile phones and hundreds of WeChat accounts with one computer, group control software that can automatically add friends to groups through mass messaging, and various robot software that can automatically chat and grab red envelopes. I found that these people who sell software are living very well. Because they have grasped a big pain point, that is, most people doing marketing on WeChat are very anxious. They are anxious to promote and attract traffic, anxious to have millions of fans, anxious to monetize and make money, but are there many people who can really live well by relying on these traffic-generating software? To be honest, the big names I know did not become big names by using software to attract traffic. They all became big names by writing articles, making courses, selling products, and building platforms. These software are OK as an aid to improve work efficiency, but it is meaningless to rely on this kind of quickly attracted general traffic to make conversions . The key here is the difference in thinking. Relying on Baidu bidding and Taobao Diamond Exhibition are simple, direct and crude exposure and traffic diversion, which is what we often call traffic thinking. Traffic thinking relies on exposure, and the delivery is the traditional shelf theory and prime advertising space . Creating content, providing services, and building platforms in new media and focusing on serving core users is a typical user mindset. User thinking relies on operations , and operations are like slowly cooking a pot of delicious soup. It requires gradual polishing and continuous sharing of value. Although my main focus is on new media marketing, I have not given up on brand building and traffic generation on the search engine side, which is the traditional online marketing method. In the short term, it is impossible for new media marketing to completely replace traditional online marketing. Traditional online marketing is also a part of new media marketing. New media will only be the transformation direction and powerful supplement of future online marketing. At the same time, not all product categories are suitable for new media marketing, and traditional online marketing is still applicable to most companies. Brand building and network-wide marketing promotion on the Internet are mainly divided into two parts: content and delivery. Taking the package we have developed for start-up companies as an example, the content mainly includes brand stories, brand activities , brand cases, brand Q&A, etc., which depends on specific needs. The key lies in the professionalism and quality of the content. The delivery channels include Baidu's Baike , Q&A, Wenku, and portals such as NetEase and Sina . The key is the quantity and quality of execution. If the quantity is small, it will be quickly submerged. If the quality is not good, the ranking will not be high and it will not be on the homepage. Internet branding is the stepping stone for traditional enterprises to transform to the Internet and an entry-level service. It can play a very good role in brand endorsement. In fact, it is also a disguised SEO . Leaving a link and contact information in each article directly points to sales performance. It is better than spending tens of thousands of dollars a month on Baidu bidding to build a website. This job looks simple, but it is not that easy if you really do it yourself. The first is the control of content, and the second is the control of resources. Some content cannot be sent out at all, and few of the content that is sent out can survive. Cheap suppliers don’t understand content planning, so it’s useless to send them out. Let’s briefly talk about online marketing promotion. There are unspoken rules for promotion. To put it bluntly, it's money, time and resources. Some people choose to spend money to buy time, while others choose to spend money to pay tuition. A truth. In terms of resources, it depends on whether you value media-driven or content-driven. The truth is that content creativity and quality are far more important than media-driven delivery . If you rely solely on the media, you will find that many things you spend money on are ineffective. You need good content and a suitable media plan. Content-driven seems so simple, and it seems that everyone in the company can do it. But in fact, it is the same as physical exercise. It requires training and talent. There are many ways to promote. For example, for event marketing , first look at the planning to see if it can be done. Generally, high-end advertising companies quote budgets of several million. It is suitable for large and medium-sized enterprises that have a certain brand accumulation and want to take the opportunity to increase their visibility. How to do it? Content and medium are key. It depends on the creativity of the content, the hierarchy of events, and the skills of media use. If you are interested, we can talk about it separately. Can the effect be guaranteed? cannot. Most successful event marketing is partly due to luck and partly due to money. In fact, data can be falsified. You can't believe it exists, nor can you believe it doesn't exist. There are many channels for online marketing and promotion . Baidu bidding ( online alliance ), Weibo Fans , Tencent Guangdiantong , Taobao store direct express, etc., these are targeted advertising. It is free to open an account, recharge, build an account first, set up creative ideas, then launch, monitor, and do data analysis . The reason why many accounts do not perform well is that the content is not attractive, the launch is extensive, the conversion rate is low , and therefore the return on investment is low. More importantly, in the long run, this adjustment will be beneficial to companies' layout of full-network integrated marketing, and will enable them to make their marketing efforts more scientific and reasonable. The following may be the most comprehensive list of essential websites & tools for online marketing and promotion in history. It mainly involves two aspects. The first is marketing promotion tools : drainage channels + editor + html production + data analysis + operation assistant + mobile website building; The second is the marketing and promotion information release platform: forums + blogs + technology websites + libraries + self-media platforms + social platforms. 01Drainage channels Sina Weibo : http://weibo.com Sohu Media: http://mp.sohu.com Phoenix Media: http://zmt.ifeng.com Interface: http://www.jiemian.com Ximalaya FM : http://www.ximalaya.com Qingting FM: http://www.qingting.fm Tencent Video : http://v.qq.com Toutiao: http://toutiao.com NetEase Media: http://open.m.163.com Baidu Baike: http://baijia.baidu.com Yidianzixun : http://www.yidianzixun.com Lizhi FM: http://www.lizhi.fm KaolaFM: http://www.kaolafm.com Sogou WeChat: http://weixin.sogou.com 02Editor Xiumi: http://xiumi.us 135: http://www.135editor.com i Formatting: http://www. ip aiban.com New media layout: http://paiban.xmt.cn New rank editor: http://edit.newrank.cn 03 HTML production MAKA: http://www.maka.im E-Qixiu : http://eqxiu.com/home Home page: http://www.cloud7.com.cn Rabbit Exhibition: http://www.rabbitpr e.com 04 Data Analysis Jinshuju: http://www.jinshuju.net Questionnaire website: http://www.wenjuan.com Mike: http://www.mikecrm.com Form Master: http://www.jsform.com 05 Operation Assistant New Media Manager: http://xmt.cn Yeezan: http://www.yeezan.com Xigua Assistant: http://www.xiguaji.com Aiweibang: http://www.aiweibang.com 06 Mobile website building Quick site: http://www.kuaizhan.com Wind Chime: http://zhan.qq.com Mob51: http://www.mob51.com Blue Power: http://www.lansenet.com 7 Forum Baidu Tieba : tieba.baidu.com Tianya Forum: bbs.tianya.cn Huasheng Forum: bbs.voc.com.cn NetEase Forum: bbs.163.com Sina Forum: bbs.sina.com.cn Sohu Community : bbs.sohu.com Tencent Forum: bbs.qq.com Paidai website: bbs.paidai.com Kedi Community: club.kdnet.net Taobao Forum: bbs.taobao.com Paipai Forum: bbs.paipai.com Laggard: www.im286.com Chinaz webmaster forum: bbs.chinaz.com A5 Forum: www.admin5.net 28tui forum: bbs.28tui.com Tui18 Forum: bbs.tui18.com Search foreign forum: www.seowhy.com/bbs Station help network: bbs.zb7.com Aichi SEM Forum: www.vzan.cc/f/s-49983 8 Blog Sina blog : blog.sina.com.cn NetEase Blog: blog.163.com Sohu Blog: blog.sohu.com Hexun Blog: blog.hexun.com Tianya Blog: blog.tianya.cn Blog China: www.blogchina.com Blogbus: www.blogbus.com Bokee.net: www.bokee.net Bokee: www.bokee.com CICC Blog: blog.cnfol.com Lu Songsong's blog: lusongsong.com Moonlight Blog: www.williamlong.info Diandian.com: www.diandian.com 9 Technology Websites iResearch: www.iresearch.cn Leiphone: www.leiphone.com Huxiu.com: www.huxiu.com techweb: www.techweb.com.cn Titanium Media : www.tmtpost.com Sootoo: www.sootoo.com ldonews column: www.donews.com 36kr : www. 36kr.com iHeima : www.ihema.com 10 Library Baidu Library: wenku.baidu.com Docin: www.docin.com Doc88: www.doc88.com 360doc: www.360doc.com IT68 Library: wenku.it168.com Wenkudaquan: www.wenkudaquan.com 11. Self-media platforms WeChat public account: mp.weixin.qq.com Today's headlines: mp.toutiao.com Sohu self-media: mt.sohu.com 360 Wemedia: wemedia.haosou.com NetEase self-media: open.m.163.com Baidu Baike: baijia.baidu.com Yidianzixun: www.yidianzixun.com 12 Social Platforms QQ Zone: qzone.qq.com Renren : www.renren.com Kaixin.com: www.kaixing001.com Douban : www.douban.com Sina Weibo: www.weibo.com Tencent Weibo: t.qq.com 13 Other tools (supplement) Baidu mind map: naotu.baidu.com Baidu short URL: dwz.cn Baidu Pictures: tushuo.baidu.com Baidu word: word.baidu.com Cloud storage word documents Youdao Cloud Collaboration: note.youdao.com Mobile application product promotion service: APP promotion service Qinggua Media advertising The author of this article @唐晓涵 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! |
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