How to quickly build an advertising landing page?

As the core of conversion, the importance of landing page in advertising is self-evident. An efficient landing page can achieve twice the result with half the effort in promoting conversion. How to help advertisers solve the pain points of website building and easily have their own landing pages?

The Jimuyu platform has a vast array of industry modules that require no development, helping advertisers build websites intelligently and for free. Advertisers can quickly build a "home" on Baidu like building blocks, no longer have to worry about website building issues, and do business smoothly.

Next, follow the editor to see how this customer cleverly used the wooden fish to build his own "Lego"!

1

Customer Background

Electronics and Electrical Industry | Landor Technology (Beijing) Co., Ltd.

The main business products include handheld alloy spectrometers, handheld ore spectrometers, direct reading spectrometers and other series of products. ‍

Marketing appeal:

Solve website building problems, and create corresponding landing pages according to different delivery scenarios to improve delivery conversion effects.

Problem Analysis:

Self-built websites are not professional enough: they have not been updated for a long time, the layout is messy, the key content is not highlighted, the lack of professionalism makes it difficult to retain users, and the user experience is poor

· High hosting risk: Entrusting production and management to a third party often leads to website attacks and invalid clicks, which is risky and wastes costs.

· High cost and uneven budget distribution: the campaign is mainly focused on PC, with little emphasis on mobile sites

Conversions cannot be accurately monitored: It is impossible to clearly obtain the source data of daily conversion leads

-Long opening time (10 seconds+), short stay time (about 11 seconds)

-Low conversion rate, low average daily search volume on mobile terminals, high lead cost

2

Solution

Through the platform capabilities of Basic Fish, we can analyze netizens’ concerns and create a variety of landing pages based on a large number of rich templates, truly realizing the goal of quickly and efficiently setting up a “home” in Baidu! Use two methods to create multi-page sites of different styles to meet customers' delivery needs in different scenarios.

1. Try to create a multi-page site using industry templates

Exploration phase:

(front page)

Note: Company business pictures need to be combined with highly relevant pictures of the products displayed below. If there are only company names or product details, the review will be easily rejected.

（Details page）

Remark:

· Product details may involve misjudgments such as trademark infringement and gambling, and you need to inform the product team to review the product;

· Submit certificates, honorary awards and other information, and provide relevant proof;

A smartphone can only be bound to one phone number. If you need to change it, you need to unbind all pages using this phone number and add it again.

Optimization phase:

Adjust and optimize landing page images, materials and content structure

Header image : Replace with the latest flagship product, with a picture of the person's real usage scenario, to more intuitively display product information

Product images : Add background design to highlight product features and advantages to attract users to click

· Details page : combined with pictures and texts, to increase the company's reputation and agent benefits

The delivery effect is beginning to show results:

Opening speed/staying time↓

Lead volume/cost↓

2. Use multiple smart single pages to create a multi-page site

Multiple smart pages are combined into a multi-page site

Increase netizens' trust in the company and demonstrate the company's strength

Overall effect:

The delivery effect is significantly improved:

Judging from the leads collected, form leads have the lowest efficiency. In the future, we will consider connecting to AiFanFan CRM to claim compensation through invalid lines and reduce conversion costs.

3

Convenient and efficient monitoring of conversion data

By using Jimuyu to create landing pages, you can also monitor conversion data conveniently and efficiently, and provide reference endorsement for site optimization.

4

Method Summary

In order to facilitate reuse, the following summary is made on how to use the Jimuyu industry template to create a site:

Prepare the page:

Which products are recommended by the customer?

Product stratification

Product highlights

·High-resolution images of materials

Production highlights:

The homepage is mainly about people and products, supplemented by details, highlighting the selling points of the products

·Details page with pictures and text, brand + company strength comprehensive display

Application advantages: efficient and convenient, simple operation, data integration

Suitable industry selection:

Electronics and Electricians

Mechanical equipment

Retail platform industry

Post-use data monitoring:

View conversion data on the product page

· Upgrade and optimize for different products

The above sharing,

The implementation can be referenced.

Author: Baidu Marketing Center

Source: Baidu Marketing Center