How to place Amazon CPC ads? How to do Amazon CPC ads?

The performance of CPC directly affects the sales of Amazon products. CPC advertising is a double-edged sword. If used well, products can quickly stand out; if used poorly, not only will you not make money, but you will lose money instead. The correct way to open CPC, are you doing it right?

How to place Amazon CPC ads? How to do Amazon CPC ads?

Step 1 to correctly enable CPC advertising:

Before advertising, it is particularly important to optimize the product listing first, because only in this way can the exposure and click-through rate brought by the advertisement be converted into conversion rate, thereby increasing sales and achieving the original purpose of CPC advertising.

The preliminary work mainly involves optimizing several key points that affect conversion rate and traffic, so that your CPC advertising can achieve twice the result with half the effort.

Several key points that affect traffic and conversion rate:

1. Pictures: at least 7 pictures, the main image must be larger than 1000*1000, with a white background, the product should occupy 80% of the picture, and the picture should be clear and beautiful. Figure 2-Figure 6: Based on the product, reflect the product selling points, details, functions, usage scenarios, user groups, etc. Figure 7: Product family photo

Run CPC ads like this during Amazon’s peak season, and sales will skyrocket!

2. Market price: Conduct market research on similar products and set competitive market prices

3. Core keywords: Before editing the product listing, extract the five core keywords of the product through market research and sort them according to their importance for use in the next step (this step must be done carefully, as it will affect the conversion rate. If the main keywords are changed later, some of the previous work will have to be done again.)

4. Title and 5-point description: Edit the title. According to the sorting done in the previous step, put the most recommended keyword in the first place after the brand name, and so on. Pay attention to continuity. Edit the 5-point description and bury some medium-traffic keywords, long-tail words, derivative words, etc. in appropriate positions, which can effectively improve the product's search ranking.

Step 2 to start CPC advertising correctly: Increase keyword activity and quality score

At this time, the keywords used in our listing are actually not active enough, and the weight is not very high. This results in our exposure rate not being ideal even though our bid is higher than others. If you want to quickly push the main keywords to the homepage, you can’t be lazy about the following work.

1. Review: For the main products, we usually give away samples to quickly improve the ranking in order to obtain higher ranking and more exposure. When sending samples, we recommend that you allow customers to purchase by searching through keywords.

Here is a little tip. You can search the keywords you want to promote on the Amazon homepage first, and send the product links found by the keyword search to the customers.

Figure 1: Enter the keywords you want to promote on the Amazon homepage

Run CPC ads like this during Amazon’s peak season, and sales will skyrocket!

Figure 2: Search for your own product and copy the link

Run CPC ads like this during Amazon’s peak season, and sales will skyrocket!

This link contains the keyword mens wallet. When customers place an order through this link, the keyword quality score and conversion rate of the product can be improved. It is recommended that you first get a few reviews for your main products by giving away samples, some with pictures and videos.

2. Q&A: Many sellers do not really pay attention to Q&A. In fact, Q&A can not only help you add some small product details and precautions, but also make it easier for sellers to accept and pay attention. You can also use Q&A to show complementary product links and increase sales of related products.

Of course, what I want to say here is that Q&A can increase the activity and scoring points of keywords. When asking people to ask questions, try to include the main keywords. When answering questions, try to bring out the main keywords as naturally as possible. In this way, you can keep the keywords active at a high level and increase the quality points of the main keywords.

As shown in the figure, a question can have multiple answers and can be answered by the seller or the buyer.

Run CPC ads like this during Amazon’s peak season, and sales will skyrocket!

Having said so much, the long and short of it is that the main keywords still need to be nurtured! ! Once you have cultivated your keywords, you can now maximize the effectiveness of your CPC advertising.

Step 3 to correctly start CPC advertising: CPC advertising layout for new products

There are many types of advertising. The first type is manual advertising and automatic advertising. Secondly, manual advertising is divided into precise, phrase and broad. How should we layout it?

Step 1: AD1: Manual - Precision: We have done a lot of preparatory work for the 5 core keywords extracted from the survey. The quality score of these keywords should be relatively high. We use a higher bid to run manual precision advertising.

Step 2: AD2: Manual--Phrase: long-tail words of the product, derivative words, misspellings, brand names of similar products

Step 3: AD3: Manual--Broad: Broadly use 5 core keywords

Step 4: AD4: Automatic Advertising. The previous preparations will allow Amazon to match keywords for you closer to your core keywords.

Such a layout can maximize the exposure of your products. After completing these tasks, can we sit back and wait for orders without any worries? --- I can only say that if you want high sales and high profits, there is no such thing as a permanent solution.

Step 4 of starting CPC advertising correctly: Find and solve problems

Once the ad is set up, we need to observe changes in the ad every few days and make timely adjustments. Be sure to set a reasonable daily budget. A budget that is too low will affect sales, and a budget that is too high will burn money when you are not paying attention.

When running automatic ads, you may also encounter these problems:

1. High impression, high click, low conversion (high ACOS)

At this time, we need to check the following questions: 1. Are the keywords we use to attract traffic inaccurate? 2. Is our listing poorly designed and unable to attract customers to place orders?

When we encounter these problems, we should:

1. Negate those words that have clicks but no conversions (irrelevant words)

2. Negate words with too high ACOS (words with low relevance)

3. If the ASIN code of a related product appears, and the ACOS is high, it will be rejected (it will appear on the page of an unrelated product)

High impressions, low clicks, and low conversions (no money spent, no sales)

The problem at this time may be that our keywords are not accurate, and customers who search for the keywords do not need your products, or your pictures, titles and prices are not attractive.

When we encounter these problems, we should:

1. Adjust keywords

2. Optimize the main image, title and price

3. Low impressions, low clicks, and low conversions

In this case, there may be problems with your page, keywords, pictures, or products. It is recommended that you start from the first step of the article, optimize the page first, and cultivate the keywords first.

Okay, that’s all for today’s sharing. I hope it will be helpful to you all, and that we can start our peak season sales journey together.

If you want to operate a cross-border e-commerce for a long time, you need to pay attention to many small details. I have been engaged in cross-border e-commerce for five or six years and have some experience in this industry.

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