How to quickly increase the popularity of your live streaming room?

Live streaming has become a standard sales method for most companies. However, if you want to do live streaming well, the most important thing is to increase the popularity of the live streaming room. The higher the popularity, the more it will have four effects:

One is that the interaction between live broadcast rooms will increase

The second is to get official free traffic boost

The third is to improve the sales conversion rate of the live broadcast room

The fourth is to bring more new fans to the account

So what methods can be used to increase the popularity and retention of the live broadcast room? Today the village chief will share with you from the following 5 aspects.

01 Basic settings of the live broadcast room

Before thinking about various retention methods, you need to solve a basic problem first, which is to set up the live broadcast room. This is something that most novices will ignore when they start broadcasting.

1. Live cover settings

Most people enter the live broadcast room by clicking on the cover advertisement of the live broadcast room when browsing the live broadcast square.

So this involves the settings related to the live broadcast room's cover, main and sub-titles, and interest points. The header images of some live broadcast rooms are set very casually, and there is no desire to click at all.

2. Layout of the live broadcast room

When users enter your live broadcast room, it is like entering an offline store. A messy store and a clean and tidy store will have different user experiences.

The village chief has watched some live broadcasts of toys, snacks, and clothing, but he couldn't find the focus at all and didn't feel it was pleasing to the eye.

In fact, you don’t need to spend a lot of money to decorate the live broadcast room beautifully, just keep it simple.

Only when users are willing to click to enter your live broadcast room and listen to you say a few words in your live broadcast room, will you have the opportunity to supplement, display and sell.

3. Anchor ability

The quality of a live broadcast has a lot to do with the host.

The anchor may not be pretty, but she must not be afraid to speak, not know how to speak, or not be able to speak.

The anchor must not only have strong professional knowledge of product ingredients and usage, but also be able to mobilize the atmosphere of the live broadcast room.

Be brave enough to joke with fans, be brave enough to ask fans to follow, forward, comment, and place orders, and also pay close attention to fans' questions, feedback, etc.

In the live broadcast room, users are more willing to pay for people. A good anchor will increase product sales and fan stickiness.

02 Product Retention Method

Most live broadcast rooms either sell products or course places.

The purpose of users coming to your live broadcast room is very clear, which is to buy affordable goods or services.

If there is no difference between buying in your live broadcast room and buying in stores or other platforms, users are unlikely to stay.

Therefore, for every live streaming event that sells goods, product selection and pricing are the most important tasks.

Which products are traffic-generating products, which are hot-selling products, and which are profitable products, and what are the corresponding prices and quantities.

Of course, all commodity benefits are not distributed at once, nor are they saved for the end.

Instead, it is based on the overall live broadcast process to plan the products for each time period to ensure that the benefits run through the entire live broadcast.

For example, you can draw a prize every 20 minutes, or you can offer a benefit for every three products introduced. You can use this hook to firmly grasp the users.

The most important technique here is to hold orders based on the product. Of course, the product you hold orders for does not have to be the main product, it can be an ancillary product that you want to match.

For example, if you are selling electric bike helmets, you can use 500 sleeves priced at 3.9 yuan to hold back orders.

When holding orders, the host needs to keep an eye on the market data in real time. The host needs to master the relevant words and not recite the comments and set the rhythm. This requires the host to practice in the live broadcast room many times.

03 Activity Retention Method

It is very difficult to run a live broadcast room purely for selling products because users will get tired, especially for those that broadcast for more than 18 hours in a row.

You can add some appropriate activities to the live broadcast room 5-7 days a week.

1. Festival Interaction

For example, Women's Day on March 8, June 18, Chinese Valentine's Day, Double Eleven, anniversary celebration, fan day, birthday party, etc. The core purpose is to find a reason to give benefits to users.

In addition, in order to increase the watchability of the live broadcast, some experts’ live broadcast rooms will have singing, dancing and other performances.

2. Guest Interaction

We can often see various celebrities appearing in the live broadcast rooms of Wei Ya and Li Jiaqi. This is a typical traffic complement.

In addition to finding celebrities for live broadcasts, you can also find talents and experts, and even create a live broadcast room for the president.

This is especially true for companies with strong brand IP, such as Nian Gao Mama, Lao Ba Test Review, etc.

3. Course Sharing

There are also some special live broadcast rooms where you can share some courses.

For example, teaching how to put on makeup, how to maintain skin care, how to exercise, etc. We previously held a special whitening event and specially invited a well-known female skin care expert.

She shared and practiced on the spot, and users did not feel that she was being forced to sell. The transaction volume reached 1.07 million that night.

Therefore, for every live broadcast, we must plan the corresponding theme in advance to stimulate everyone's interest.

04 Interaction Enhancement Method

In addition to attracting users through products and activities, some auxiliary means can be used to increase popularity before and after the live broadcast.

1. Give advance notice

Before the live broadcast, send out a short video in advance as a preview. The more important the event, the more you should release.

Give some spoilers about the benefits in the live broadcast room. As long as the content is attractive, it can reach at least 10% of users.

2. Blessing during live broadcast

You can shoot a video in advance, or edit the wonderful moments in the live broadcast room and then release it during the live broadcast.

3. Guests come to help

"My good brother XXX is going to hold an event on XXX date. Please go and pay attention to his live broadcast room." I believe everyone has seen a lot of videos like this.

Those who have the conditions can look for celebrities or KOLs; ordinary people can make use of the internal account matrix, especially those with chain businesses.

4. Live broadcast and microphone connection

It might be boring if you just talk to the user yourself, so you can connect to the microphone and chat with other people.

One is to connect with customers, such as who gave more rewards, or who won the prize.

The second is to find guests to connect with, especially some well-known figures in the industry, to attract their fans

The third is to connect with the boss and talk about price policies, product explanations, etc., so that the boss can convince the user.

The fourth is to find the place of production and connect via live broadcast. For some products, you can directly switch to the production workshop or the field to dispel user doubts and enhance trust.

For example, when the village chief was selling a type of red wine, even Mai Haiwai’s team went directly to the vineyards and wine cellars to do live broadcasts, which opened users’ eyes and opened their minds.

5. Interact with users

During the live broadcast, you can also guide users to swipe the screen or forward the live broadcast room by drawing lucky bags, sending red envelopes, and giving coupons, thereby attracting more people to the live broadcast room.

05. Delivery Boosting Method

The previous methods are all at the operational level. There is also a most direct way, which is paid placement.

There is no doubt that paid delivery is something that all live broadcast rooms that want to expand their business must do.

Before the broadcast, use video to make a preview, and during the broadcast, use video to attract popularity and increase transactions.

Of course, investment is a highly professional and technical job. When to invest, how much to invest, and when to reinvest all require experience, rather than subjective conjecture. We can share more about this separately later.

Okay, that’s all for today. I look forward to your forwarding, comments, and likes.

Author: Shili Village

Source: Shili Village (shilipxl)