5 Top Traffic Video Marketing and YouTube Video Production Tutorials

For many foreign trade people, video marketing is a difficult subject. How to make a good video, what are the criteria for a good video, how to collect materials, shoot and edit, what platform can’t be posted after editing, how to get more people to see your video and achieve the ultimate conversion, and how to measure the conversion, etc. These are all problems that have to be faced. Today, Huanxin brings you a complete set of video tutorials from creation to analysis, hoping that it will be helpful to friends who are about to or are currently doing video marketing.

This article is mainly divided into the following parts:

A measurable video marketing plan

Video Production

Choosing the Right Video Marketing Platform

Video Marketing Tips

How to track and analyze video conversions

1. A measurable video marketing plan

Before you officially start your video marketing campaign, be sure to develop a realistic and measurable video marketing plan. This is the same principle as when we make an outline and a draft before writing. A practical video marketing plan can not only allow you to carry out your work in an orderly manner, but also track the progress of video marketing and measure growth. Most importantly, this plan can ensure the achievement of video marketing goals.

Here are three suggestions for setting goals:

Make your goals specific and tangible: Don’t set vague concepts like “increase engagement” or “increase subscribers” as your measurement goals. Setting specific numbers will make your goals much easier to achieve.

Feasibility of the goal: Every marketer wants to achieve their marketing goals as quickly as possible, but the goal of "accumulating 10 million subscribers in a month" on YouTube may be a bit too big and difficult to achieve.

Traceability of goals: When setting goals, the goals we set must be specific and traceable. Regardless of whether our goals are achievable, we can obtain solid data support and provide reference for future marketing activities.

Companies use video marketing for two purposes: to increase their audience (fans) and to achieve conversions. It is recommended that you first aim to increase potential customers and then achieve conversions. From video playback to final conversion, there are more than 30 indicators in between, including viewing time, average viewing time, viewing rate, audience retention, click-through rate, user interaction, negative feedback, subscriber and fan growth, peak number of viewers, playback rate, bounce rate, etc. Huanxin believes that the following six indicators can be used as key measurement criteria:

2. Video Production

After setting the marketing goals, the next thing we need to do is to create a creative video to achieve the goals. As we mentioned above, companies conduct foreign trade marketing for two purposes: to increase the audience or to achieve conversions. So when we take materials and make videos, the first thing we need to consider is:

Who are you

Who are your audiences?

How do you benefit your potential customers?

Starting from these issues, at least your marketing direction will not be wrong. The buyer's purchasing process generally goes through three stages:

01 Awareness stage: First, make the customer aware that he has a potential problem, or that he just needs this product.

02 Consideration stage: Then, the customer will study and think about the best solution to the problem and look for sellers.

03 Decision Stage: The cycle ends when the customer weighs, evaluates, and decides to purchase a product or service from a company

Therefore, our video marketing process is to meet customer needs step by step.

01 Awareness Stage

During this stage, customers realize they have a problem or need and seek a solution. So what we need to do is to answer customers’ questions and guide them to solve problems with reference to our own products or services. Therefore, the following video topics are more suitable for this stage:

Instructional Videos

Buyers are looking for helpful answers to their questions, and through instructional videos, you can educate them on certain subjects while building brand awareness and positioning yourself as an expert. This will increase visibility and attract customers to your website.

https://www.youtube.com/watch?v=NMiOZRabbc

Internet celebrity evaluation video

There are many influencers in the manufacturing or evaluation field on YouTube. Through recommendations from relevant professional influencers, you can establish connections with relevant audiences, enhance brand awareness and increase website traffic.

https://www.youtube.com/watchv=PoeIPrIXUOw&t=47s

Commercials

Create relevant product and brand short videos through interesting and engaging storytelling techniques to increase brand visibility and popularity and increase website traffic in the shortest time.

Expert Interview Video

Interviewing internal experts or thought leaders in your industry is a great way to build trust and authority with your target audience. Find influencers in the industry and start discussions through live broadcasts or videos to increase brand awareness and credibility.

https://www.youtube.com/watch?v=ovWTBTnt-7I

02 Consideration Stage

Buyers at this stage already know their problems or needs, so videos in the thinking phase focus on providing solutions that meet their specific needs. Videos with the following themes will be favored by buyers at this stage:

Explanation Videos

This type of video is mainly about explaining the product or service in a simple and friendly way. The general idea is to start with a specific pain point and then explain how the product solves it. Explanatory videos can not only solve the needs of potential customers well, but also play a role in screening qualified audiences.

How-to Videos

How-to videos are all about providing customers with helpful instructions in an entertaining way. The video can be in various forms, such as 3D animation or real-time shooting. By explaining how to use videos, you can not only solve customers’ problems, but also demonstrate your company’s professionalism, increase users’ trust in your products and promote sales.

https://www.youtube.com/watch?v=jF4F8Zr2YO8

03 Decision-making stage

Customer Testimonials

Usually, customers will do a comprehensive investigation before deciding to buy. At this time, external evaluation of the company or product will directly affect the customer's trust in the company. Customer testimonial videos not only solve customer trust issues, but also improve customer service experience and bring about conversion growth.

https://www.youtube.com/watch?v=VCrlSVhUX2g

FAQ Video

FAQ videos mainly provide common problems related to products in a simple way and propose solutions to eliminate buyers' purchasing concerns. This type of video builds high-quality connections with customers by eliminating their doubts, enhancing brand trust and increasing sales conversions.

https://www.youtube.com/watch?v=vuB-28klkLE

Brand Story Video

Brand storytelling, in simple terms, is about showcasing your company, brand, team, and the values ​​you stand for. While demonstrating the company’s strength, the video also showcases human elements, enhances brand trust, and promotes sales.

Product Video

A good product video should showcase the best features of the product and the complete experience of using it: how the product works and the convenience it brings to customers, all in a simple and interesting video. This helps to enhance buyers' trust in the product and ultimately leads to conversions.

Event Video

Videos of major company events or product-related events are good publicity for the corporate image and product quality. Through videos, customers can get a sense of what kind of company they are working with. The strength of an enterprise and its humanistic environment can be displayed through event videos. Customers always like to interact and communicate with "living" companies.

Video Editing Software

After shooting, we need to process the video. Here are some very useful video editing software:

Fool-level video editing software:

Quick Clip - Currently the best and free one among all the idiot-level apps

Love Clips

PowerDirector

Intermediate video editing software:

iMovie - Apple Computer Exclusive

VideoStudio

Advanced video editing software

Adobe Premiere Pro CC-The most professional video editing software

Edius

Vegas

Final Cut Pro X - Mac only

3. Choose the right video marketing platform

After the video editing is completed, we will start to choose a suitable video marketing platform. Without further ado, here are 5 video marketing platforms with high traffic volume for you to share

01, Youtube

When it comes to video marketing, there is no better video site than YouTube. YouTube is the world's largest video site, the world's second largest search platform, and the world's third most visited website, with people watching more than 5 billion videos on the site every day. The huge audience group guarantees the source of video traffic.

In addition to its huge user base, YouTube also offers many powerful features that make the platform an excellent choice for video marketing. At the same time, YouTube and other social platforms also have good connectivity. This ensures the viral spread of the video. If you want to conduct YouTube video marketing, you can check out "Seven Secrets to Help You Effectively Conduct YouTube Marketing"

02, Facebook & Instagram

Although Facebook and Instagram are not video websites in the traditional sense, the more than 2 billion monthly active users and strong engagement on the platforms have created fertile soil for video marketing. With the continuous advancement of technology, Facebook and Instagram have also introduced many powerful video features, such as 360-degree video, AR/VR technology, etc., providing businesses with powerful tools to fully display their brand stories. As the most popular media form on Facebook and Instagram, video has become one of the commonly used means of social marketing due to its wonderful content display and strong participation.

03. Vimeo

Vimeo is the world's second largest video platform. Compared to YouTube, Vimeo has a smaller user base, with only 715 million views per month, but the platform's powerful functions have made it one of the top choices for content creators.

Compared with YouTube, Vimeo has a clearer and simpler interface, and the navigation function is simple and easy to use. Moreover, commercial advertisements on the platform are very limited and will not affect the customer experience. The quality of videos on Vimeo is generally higher than that on YouTube.

Vimeo, like YouTube, is ad-supported. Ad accounts offer additional storage, advanced analytics, customization, and more. In addition, Vimeo will work with companies to produce high-quality video marketing content.

04. Vine

Vine is one of the fastest growing digital media content websites in the world. According to statistics, there are more than 100 million video views and more than 8,000 video shares on Vine every month. It is a very good platform for video marketing.

05, Twitter

Twitter has about 230 million active users, covering all age groups and occupations. Recently, Twitter has also integrated with Vine, allowing users to directly forward videos on Vine to Twitter.

Author: Foreign Trade SEO English Promotion

Source: Foreign Trade SEO English Promotion