Activity Calendar丨Reminders for marketing events in April

The so-called pendulum theory,

It is said that marketing is like a pendulum.

If you only "talk about brand" but not "talk about sales", you will not be able to get through tomorrow;

Only "promoting sales" without "promoting brand" will not work today;

Therefore, the most important thing for branding is——

Conduct promotions once a month to “boost sales”;

Create an event every month to "promote the brand";

Only in this way can you gain both fame and fortune.

The nodes that can be used to create promotions and events this month are:

April Fools' Day & Leslie Cheung's death

April 1

Recommended: Resurrect Leslie Cheung

Just like the Dove commercial that resurrected Audrey Hepburn,

It's April Fool's Day, so let Leslie Cheung represent you...

Then they used the "Telegram" to stir up controversy among Leslie Cheung's fans.

It is also a shortcut for small brands to get off the ground quickly.

The public welfare project Free Lunch was officially launched

April 2, 2011

The project was initiated by more than 500 journalists including Deng Fei and dozens of domestic media in collaboration with the China Social Welfare Education Foundation.

The project advocates donating 3 yuan a day to provide free lunch for schoolchildren in poor areas.

Do: Take over the free lunch

Taking #FreeLunch16Years# as the topic,

Every time you forward it,

Just send lunch for one day,

Sixteen years in total.

Qingming Festival

April 3

Suitable for: Remembering the classic style

Burn paper for the classic model.

Send new coupons...

And new raffle tickets...

Daylight saving time has been suspended for 6 years

April 5, 1992

The so-called daylight saving time means that in summer, the clocks are set forward one hour...

For example, in summer, people go to work at 8:00 and get off work at 16:00.

Recommended: Implementing the winter and summer time system

That means we will start work at 10:00 a.m. on winter time.

Then we get off work at 16:00 according to the daylight saving time.

Let me reveal more about your perverted benefits.

International Sports Day

April 7

Do: Promote in the name of sports

For example, if you consume only 199 calories that day,

You can enjoy 199-50 coupons;

As long as you consume 399 calories that day,

399-100 coupon available.

Movie star Jackie Chan was born in Hong Kong

April 7, 1954

Suitable for: Celebrating Jackie Chan's birthday

On Jackie Chan's 64th birthday,

Abandoned wife Wu Qili and abandoned daughter Wu Zhuolin posted on Weibo,

@Jackie Chan sent you this product and wish you a happy 64th birthday…

It's just a good round of hype.

International Rare Animal Protection Day

April 8

Do: Protect and treasure your customers

Launch the cherishment test page.

According to the total amount of purchases by old customers,

The cherishment value and benefits are given.

For old customers to post their orders on WeChat Moments .

The 3rd Micro-Business Conference

April 11, 2017

Recommended: Wait and see

Watching the end of micro-business,

How else can you fool me?

Or how to transform...

Most of them are useful information .

Bai Nationality March Street

April 11th - April 17th

Suitable for: New products exhibited at March Street

As long as there is a little fame,

Seriously participate in the March Street exhibition,

There is a kind of contrast between luxury goods going to the countryside.

Then we will broadcast live to promote the exhibition.

It’s event marketing .

Wei Zexi incident

April 12, 2016

A: Pay tribute to Wei Zexi

On the anniversary of Wei Zexi's death,

Baidu has no choice but to be implicated.

On this day, they claimed that they would not accept unofficial hospital duties.

It is enough for Party B to accumulate fame and reputation.

Dai Water Splashing Festival

April 13th - April 15th

Good: Mascots participating in the Water Splashing Festival

The live brand mascot participated in the Dai Water Splashing Festival.

Customers think it’s cool without any promotional resources.

Use some publicity resources and the media thinks it's cool.

The cost is just a few plane tickets .

Black Day

April 14

Black Day is an informal holiday for singles, mainly celebrating those who did not receive any gifts on Valentine's Day and White Day. The traditional custom is to eat jajangmyeon.

Do: Offer special discounts to single customers

Single customers on a single day enjoy special offers,

Free single insurance -

Three years later, I'm still single.

Get three times the amount of your purchases made on a single day back.

Project Hope begins implementation

April 15, 1991

Do: Sponsor the Hope Project

To celebrate the birthday of Project Hope,

All shopping products on that day were 1 yuan more expensive.

But 100% of the profits will be donated to Project Hope.

Shu Qi and Lin Yun's birthday

April 16, 1976 – Taiwanese actress Shu Qi was born.

April 16, 1996 - Actress Lin Yun was born.

Suitable for: Birthday gift

Buy Shu Qi's products as birthday gifts and wish Lin Yun a happy birthday.

Or buy Lin Yun's product as a birthday gift to wish Shu Qi a happy birthday,

Or buy their fan club membership and get their products as a birthday gift for both of you...

World Voice Day

April 16

Do: Hold a screaming contest

Hold a screaming contest.

In your APP, mini program , public account background (or anywhere you want him to pay attention to),

Call out the loudest.

Super Prize available.

One night episode

April 19

Suitable for: First release of sex package

Take out your cheapest best seller.

Add a few sex toys to sell as a set,

Then buy media reports that you are over-hyping.

Hitler is born

April 20, 1889

Recommended: Give Me My Struggle as a Gift

Shopping on the day, or forwarding content,

I'll give Hitler "Mein Kampf"...

Create controversy among customers and attract media attention.

Earth Day

April 22

Do: Promotions that appeal to nature

All goods are priced at cost on that day.

There is no purchase limit on any goods.

We sell as much as you bid.

This is natural promotion.

World Book Day

April 23

Recommended: Get a free book with your purchase

Choose a matching book for each product.

Buy this product on a single day and get a book for free.

World of Warcraft begins public beta

April 26, 2005

Good: Nostalgic and polite

That day @you posted a screenshot of your old World of Warcraft account on your official Weibo account,

You can send a Horde or Alliance flag with your shopping package.

Nokia N series converged terminals are officially launched

April 27, 2005

Good: Nostalgia draw

Shopping on the day, or forwarding content,

There is a probability of obtaining:

Your brand's classic old product (first prize)

N91 (Second Prize)

N97 (Third Prize)

World Dance Day

April 29, 1982

Good: Show off your dancing skills

On that day, fans posted on Weibo or WeChat Moments,

I will learn to dance like your mascot, and then @ you.

You can participate in the lucky draw and enjoy shopping discounts.

Ali lost his boxing title for refusing military service

April 30, 1967

Advisable: Do unsigned quitting event marketing

In the name of paying tribute to Muhammad Ali,

Imitating the #4 Escape from Beijing, Shanghai and Guangzhou when I was a kid# method,

Do your own event marketing with the theme of quitting your job.

If you can't digest it yourself, you can start a joint recruitment platform.

Help those who want to resign during the May Day holiday to find good jobs.

Mobile application product promotion service: APP promotion service Qinggua Media advertising

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