Lanzhou SEO training: Summarize the writing methods and precautions of website SEO optimization titles

In website optimization, title SEO optimization is one of the primary objects that search engines examine. Regarding search engine title optimization, Dongguan SEO editor Feng Chao has some SEO optimization tips to share.

Lanzhou SEO training: Summarize the writing methods and precautions of website SEO optimization titles

1. Include keywords: Since including keywords in the title will affect the keyword ranking, we must consider inserting keywords appropriately in the title when writing the title.

2. Don’t stack keywords: Some SEOers may think that since including keywords in the title can improve keyword rankings, then they should stack more keywords in the title to get more rankings and traffic. Remember to pay attention to keyword stacking.

In fact, it is not advisable to do so. First of all, keyword stacking will affect the user experience. In addition, search engines also have algorithms specifically designed to combat title keyword stacking cheats. For example, Baidu’s “Qingfeng Algorithm” is designed to combat title keyword stacking and titles that do not match the content.
3. Consistent with the actual content of the page: The page title should be consistent with the actual content of the page. Otherwise, if the user clicks in and finds that the content is different from the title and is not what they want, the page will pop out quickly. As shown in the previous item, the Qingfeng Algorithm will crack down on this cheating behavior where the title does not match the content.

4. Easy for users to understand: If you want the page title to attract users to click, the first thing you need to do is to make it easy for users to understand and be able to quickly convey to users the information of "what this page is about."

If the title is just a bunch of keywords and fails to convey complete information that users can understand, then users will not understand what the page is about and will not know whether the content is what they want, making it difficult for users to click.

5. Attract user attention: Getting target users to click is the most important function of a title. If you want to increase the click-through rate of users, the title needs to be able to attract users’ attention.

In fact, we do SEO down to earth in order to meet the needs of search users, so we must know how users will search. I won’t say much about the tools for mining keywords here. There are many articles introducing the tools. Find the long-tail keywords we want to use, and then carefully prepare content based on these search terms. And ensuring that the title and text are consistent and can truly meet the actual needs of search users is the real SEO content output.